What is good to sell on Instagram. What to sell on Instagram? Top rules for a successful sale on Instagram: short and to the point

I am convinced that a part of your clients (potential and effective) have not less social anxiety, but a lower number.

If your company doesn't have an account there yet, then you better joke the troublesome SMM-manager, or slander the one who already has it. That’s why the prospects for the program’s greatness are: the activity of coroners in a new person, lower on Twitter, Pinterest and Facebook (15 times more than the data for 2014).

Axis 8 golden rules for brand promotion on Instagram. You just have to win for the benefit of your company.

How to build an audience on Instagram

1. It is not possible to vikoristovuvaty aby yaki filters. For statistics, the most comments and likes, the photos with the MayFair filter are warm and quiet. On the other side - photographs without filters.

I’m guessing, the likes of the curmudgeon are not only those who help to understand what is appropriate for the coristuvachi. You need to stink, so that your signs appear in the news quietly, who is not signed to the side of the brand.

2. Post a photo of the peak year.

Charming service IconoSquare - helps you to show that at some time the most active people showed the most activity to your photos. Vykoristovyte tsey hour and nadal.

Well, it’s true, you only work if your side has been on Instagram for a few months already.

3. Convert pre-payers to competitors.

Another charming service - Just Unfollow. Vіdstezhuє your competitors for the name or hashtags. If you know your competitors, you will deny access to their pre-payers - people who, with great ability, will appreciate your product / service.

To the right, behind the Malim - signify them in the comments under your photographs, bark their signs. Zagalom, with all your might, turn my respect to your side.

Don't forget to rate the competitors' gallery as well, and then make it even better.

4. Practice with popular Instagram bloggers.

Ask quietly who publishes photos of your style. For example, if you sell clothes, know fashionable instagrammers, if you publish instyle photos. Buy "tovstikh": let's put a picture, de on the hero - the robe of your brand, let's name you in the photo. Like a sign in the distance, you can invest in a surge of pre-payers.

You can find "tovstuniv" by searching for hashtags that describe your product.

5. Remember that prepayers come for beautiful photos, not text. Tom does not need to publish vowels from looking at the pictures. Anything you want to say, write in the comments under the photo. And the sign is guilty of being pure and beautiful.

How to transform the audience into clients

6. Create a deficit. Beating by the reception of the salesman practices and on Instagram: we publish a photo of the product or service in peak time, we write that we have lost a lot of speeches, or an hour before the end of such actions. Check it out.

Popular clothing store Fox & Fawn leather day publishes a copy of photographs of cloth from their current stocks. І їхні managers seem that 30% of brand sales are the merit of Instagram.

7. Publish new products at once, at once. Take an inch and be the first to love even richer.

8. Post photos in the context of life. No need for cloth on hangers. Need cloth for girls, like riding bicycles, drinking kava, chatting with friends. It is required to show the practicality and beauty of speech in everyday life.

Instagram is gaining popularity. From social media with pictures of wines, they turned into a hard tool for marketing as visual projects. Today on Instagram you can see through practically every time. Let’s watch Instagram together with Marina Giller, author of the Let’s Blog School blogging school. We came to Marini with a lot of rozposti, like selling through Instagram. Today we are talking about those how to prepare their appearance record before marketing work.

Instagram is one of the most popular Maidans for promotion. The very people who come here are not only bloggers and shops, but also freelancers and experts. І Іnstagram rich in mutual support, generating leads and sales.

Who should win, and who should not, and what needs to be done to successfully increase sales on Instagram?

For work with Instagram, as if it were another channel for promotion, it is necessary to conduct a “preparatory work”. You can win the data, yakі vzhe є, i specify їх with an eye on a specific maydanchik.

For the time being, you haven’t figured out your target audience and the competitive middle, haven’t formulated who you are an expert and what you have for your product, it’s time to work it out!

Let's clarify the aspects related directly to Instagram.

target audience

Why is your target audience on Instagram? What is there to do there? To whom is it signed? How do you interact with content: comment, like, comment?

Who makes purchases on Instagram? Who do you trust the experts? How easy is it to read the signature on the photo? What is the visual style that gives priority?

If your audience is not on Instagram, then you needlessly work hard on the whole channel. Therefore, setting the food "?" fundamentally wrong. Be sure to change your mind, that your audience is there, that it is potentially ready to buy on any Maidan, and not take it all the way.

Yak joke?

Find out the profiles of those fahivtsiv, as you already know. Quickly search for keywords in the "People" tab. Look at the profiles, as you recommend Instagram from the profiles of the competitors you already know.

Go to sleep, where is your target audience, and ask to please experts in the field of your business. Find out who your target audience is subscribed to on Instagram.

Vidpovіdі nіdnіnі nіtіnі nіdіnі dоlіnіnіt dіlnіnіnіnіnі аbout yоur competitors:

• Which of your competitors is poking through Instagram?
• How do you stink to position yourself on this Maidan?
• What are they writing about?
• What is their manner of presentation?
• How to communicate with the audience?
• What is the visual row of vicorist?
• What the stink of robbing a bad guy?
• What would you paint?
• Why don't they stink?

Your brand

If you are following the path of an expert brand, then you have a “card” of your brand in your hands - some characteristics painted for any number of models. For example, I'm the vicorist brand code of Thomas Ged.

Take away data about target audience and competitors to help refine your brand. You know who you are as an expert, why your competence is so unique, what you believe, now that you practice.

Everything that you have indicated, all your strengths, values ​​and features of the product are the points, as you can consistently describe through the content. One post - one thesis.

How can you see these theses?

• I help microbusiness with logistics.
• The classic image of the pose for an hour is up to me.
• If I'm on the right, I'm doing the vikonati ideally.
• I am a living person and easy on the pidom of a person.
• My product keeps up with the latest trends.
• I believe in the possibility for a skin person to achieve success.

What does everyone need a special brand? No, you can do it without it! Ale doesn't mean that you can't position your product ideally. Everything needs to be described in words.

Remember that your service can have an initial result, do not dwell on the portfolio development. (Stylists, manicure masters, photographs, designers - all for you.) From the social media for pictures, Instagram has long turned into a maidan for reading.

Why not more than photography?

• The client does not start your mind, but you need to know more about the result, and, later, you can underestimate the value of your work. Show the process!
• The client may not meet his needs with your service.
• Possibly, the task seems to be wrong, and for the client it is not obvious why the priority of the animal is up to you.
• Your client can choose not only for the result, but also for human wickedness.
• The gallery can work only as a way of sorting out pictures for inspiration, the possibility of making a service is not obvious (it should be noted that it is indicated in the text).
• Such content is single-mansion and fast-paced.

And how should your target audience behave? As a matter of fact, these points in this other world are relevant for her, try to make your content less manipulative. Let's talk about it.

Porada number 2. Even though you don’t have a visual product, Instagram still suits you

Consultants, psychologists, copywriters, don't panic! Instagram is right to start reading. The trend in the background of the expert appearances of the record is obvious, and it is possible to expand the visual series of the appearance of the record without a physical product.

Below we will talk about those, which can be illustrated with colored texts.

Bagatioh praise food, why you can publish on Instagram, crimson and manicure, and take seriously people there, like writing about your work. So, you can, and so, take it. Instagram is experiencing a boom in fahivtsіv, yakі sell their products and services themselves through this Maidan and generate important expert content.

It is important to signify, like Instagram itself, to fit in with the strategy of promotion.

3 main approaches for blogging on Instagram

1. Advancement of expertise and encouragement of the expert's brand.
2. “A touch to the portrait”, if you are recognized as an expert on other Maidans, and here you add an anger, know from the special side of your life.
3. Pobudov a strong personal brand that sale for the formation of the target audience of the position "I will buy whatever it is in the clear specialty."

In choosing a strategy, I recommend guiding us forward to your comfort. You don't need to humiliate yourself with those who don't suit you. At the same time, it’s not a good idea to place yourself in publications only to those who don’t order such a course from posting on Instagram. Just analyze how this chi іnshiy pidhіd, that chi іnshiy content is related to your goals, how it helps or secures the reach of your goals.

Looking back at the front point, it is necessary to sign the work on the Maidan.

Goal options

• recognition as an expert;
• special popularity;
• information about services;
• communication (communication channel with the audience);
• camaraderie of CA;
• audience acquisition, loyalty assessment;
• direct sales.

Choosing the goals, protect the peculiarities of your target audience, those who seem to take Instagram, what they called to do there, are now koristuetsya tsієyu merezhej.

You can choose and eat a sprat of goals.

Im'ya Koristuvacha

• If you look like an individual fahivets and want to promote your name, name your profile like that.

• As a service, or as a result in the first place, that blog will be thematic, choose a name, as it conveys the essence of your work.

You can poddnuvati offended points.

• If you are already known on other Maidans under the singing names, try to beat those names yourself.
• Like in Instagram there are posts with similar names, try to come up with your own. І obov'yazkovo look at other options, as if your "namesake" works in your own niche.
• Even if the names are similar in spelling, they are given to the lower sub-branches, or as a point, you can take them and put a message on the main profile.

Crimea named after Koristuvach on Instagram - field "Im'ya". There you can specify the scope of activity.

Profile description

The text in the description is limited to 150 characters, but it will take all the important information! The simple formula “what, for whom and for whom I work”, will help you to get into these tasks.

I help someone (a description of your target audience), like (your uniqueness in the methods of accomplishing the task of target audience) gain / reach / take away / stand (the word that reveals the target of the target audience, is related to your product) sho / kim / chim (the result of activity) thatde? (in such a region or in the whole world).

Also at the profile you can tell about what you write about at the blog. You can add the text after you have created the rubricator.

Do not forget about the method of communication with you. Mail, phone, whatsapp. Choose based on your knowledge about the target audience, don't forget that instagram posts on the phone, and people can easily contact you right away.

I, of course, indicate the request to the site. Instagram allows you to give more than one request, but for the help of special services, for example, linktr.ee, you can give a tip. Choose those that are important to your potential clients.

If you allow the space in the text, you can add a call to the request for help (“Sign up for a trial consultation”, “Find out about your color type”, “Start learning English” and so on) at the very bottom with the arrows or “fingers” point to the request.

What to sell on Instagram?

Instagram can become a maidan for a full-fledged business. I found out about it at one stop, why do I know a young girl of 19 years old, she told me, like a zavdyak dodatka she moved from the mud to the city, bought an apartment and got ready to open her offline store. No one was a genius and no bigots of instagram-trading is not small. Just at the very peak of the development of the merezha, she tried to sell jewelry at her small village. The idea appeared as if it were not before the speech, and the main clientele appeared not from the meshchans and the settlements, but from the pre-payers from the Russian Empire. Axis and it turned out that for 2 lesser fates, the won took away those who, in the greatest life, in Russia, reach dozens of years.

Tse is not a lonely vipadok. There are not many such stories. At the very peak of the popularization of Instagram, if there were no expected filters for the promotion of masfollowing, if it was possible to collect over 100k prepayers in a short period of time, and competition in trade has not yet appeared, then more success has appeared.

At once, Instagram continues its growth, and here everything is still free. In addition, the competition on Instagram is not so strong yet and it’s really possible to get into trading through the supplement of your own space. Below I will bring a spear of applications and vіdpovіm to supply - What to sell on Instagram?".

Who buys on Instagram?

The audience of Instagram is young, more female. Like a flash on the Internet, most women bathe on Instagram. This is an important fact and all successes, so what else, is connected with young women. Tse varto take to respect. For a more detailed assessment of the audience, the infographic will help you.

What to sell on Instagram?

For a complete assessment of the niche on Instagram, a re-verification in practice is necessary. For this reason, I bring only those comrades and servants, with the butts of the sale of which I have already stuck.

#1 - bijouterie and jewelry items

On the right, in the fact that comrades of this type can already be beautifully advertised through іnstagram. The success of such a store depends on the submission of photographs. Clients for bijouterie and jewelry in instagram all the time, and regardless of the competition, you can still earn money from this niche. Evaluate the supply of goods to the koristuvach @allazabarnaya.

#2 - child development toys

Another distant trend in Instagram trading. Mustache mothers say that their children have developed. Rozpovіvshi about cіkavі іgrashki, yakі help children to master the necessary world, you can engender from dbaylivoї mami, bazhannya bring your goods to your child.

#3 - goods for newborns and newborns

Instagram is ideal for demonstrating goods, especially for women. Behind their watchful eyes women can for years look at all the cloths for women, clothes for future women, strollers, colaskas, wigwams and other accessories. Show everything you have!

#4 - exclusive and handmade products

Are you selling a unique product? Instagram will become the best Maidan, de vie you can implement yoga. In Merezhi, to love creativity and non-violent speeches always add an eye. You paint non-violent pictures, decorate furniture in a special style, or sell exotic fruits. It's all good to fit into instagram.

#5 - hype products

Commodities appear on the market hour after hour, they literally show up from their very appearance, to that they were a proper rite of rozprіarenі before vykid on the shelves. So, for example, there has been a lot of hype on the market with gyroscooters, spinners, quadrocopters. The appearance of such a product on the horizon - ce іdealny privіd vіdkriti іnstagram store. Ale pospіshіt, for such a skin product є termіn popularity, pіslya to sell the product will be easy.

#6 - second victorious merchandise

The theme for instagram trading is even more relevant. You can choose a niche and sell goods in a niche. For example, used clothes, furniture, strollers, power tools, hand-held equipment.

#7 - cosmetics and perfumery

Instagram reposting with video recordings, girls shaping their own make-up and showing the makeup of the stench of vikoristal. After such advertising, the fault is often blamed on the delivery of goods.

#8 - accessories: belts, clutches, eyepieces, mittens, handbags, purses

Another topic is broadened, like a thought of a bagatoh to go near the past. Ale, do not hurry to find your niche. As a whole you can achieve success even here, having formed the basics of accessories for one brand. Sell ​​accessories for those who love singing style. Upevneniy, it will not be so easy to know followers on Instagram.

#9 - telephones and accessories before them

Popular models of telephones in light brands always add a look. Many people want to be aware of the latest technologies in their gallery. The whole point is not to show the picture and the price for the attachment, but to tell the coristuvachas who have the specialty of the skin model. So you sponkate bajannya pridbati mobile attachments and accessories to them, and also, promote confidence in your business, like fahivtsya.

#10 - software security

If you have software security, if you can save life for people, if you practice in any sphere, then hurry up to promote yoga on Instagram, until your competitors break it. Instagram is well-known for a lot of businessmen, who want to advertise their business in the same way. Business people themselves can become your target audience. Find out and propagate your PZ to those whom you can help.

Brown post? Take yoga to your place in social networks, don't waste it!

Especially for those who want to successfully run a business on what service we need, like selling on Instagram; Pokrokov’s instruction to allow you to grow up, how to choose a niche for yourself in the distance, designate a target audience and create a business-maidan for the realization of your talents.

Pokrokova instructions: what can I sell to on Instagram?

Without a doubt, you need to be told food - what can you sell on Instagram, how to choose the right product for service, how to secure you with purchases, will it bring good income?

Before the warto, think about those who is your target audience, then - like a group of people, basically, they serve as a service - even if it’s the same їm, you let it like instagram to sell goods, clothes or something else. For statistics, most of the instagrams are girls and young women, so the goods for sale are the next to choose.

Obviously, you can just find out about the most popular products on Instagram and try to trade them - to this list, enter accessories for mobile phones, cosmetics and perfumes, clothes, women's bags and backpacks, : light and short snacks, compact attachments for sports - gums, mini-simulators and more.

It’s possible, not everyone knows what you can sell, not only like you might, but pronounce one's services- Of course, for pennies. For example, you can pronounce:

• • Manicure and pedicure
  • Sew original clothes
  • Services of a stylist
  • Growing nіgtіv chi vіy
  • Services of a photographer
  • massage
  • Vipіchka that embellishment of cakes
  • Prepare brown snacks, for example, graze urbech.

Golovna, know your niche - marvel at what to sell, what to preach at your place, think about what you don’t get yourself and what you can think of - start selling!

Subscribe to people who can like your products, ask them to see your side - but, obviously, don't be intrusive. Also, you can use paid advertising - use anonymous services for promotion, to help you improve and suggest how to increase sales on Instagram for the cost of an advertising campaign.

You can find the instructions for launching advertising on Instagram on our website.

• Krok the third - be active.

Zaporuka away from trade - activity and customer service. Log in to your account more often, always comment on the comments, be patient and patient with your customers - and you will see the result soon!

Now you know how to effectively sell your goods on Instagram or help us to help our cover instructions, how to properly develop your account as a business-maydanchik for sale and what work is required, so that we need to demand among customers. We wish you good luck in all your undertakings!

About those that such a content plan and new wines are needed, read for help.

Additional articles

Hello everyone.

I have a new article for you on the most straight forward in social media - tse Instagram and about how to start selling through Instagram. Tse maydanchik of the future, de nayshvidshi have already grasped the foundation of their business, and those who think more, like buti, can, with a competent approach, vibuduvat not less success with their future target audience.

Warto respect that in this hour Instagram is one of the most trending and most effective ways to sell goods via the Internet. On the right, in the one that in this social dimension is familiar to another audience, lower in Avito, Direct or Vkontakte. For example, the Q50 baby yearbook, which is sold for 2,000 rubles on Vkontakte, is successfully sold on Instagram for 5,000 rubles. The main aspects of sales on Instagram are the design and promotion of a cover post, as well as advertising. For a more detailed look at these food, you can tweet the video of the curator on Instagram - his name is Denis Shamarin.

As part of this lesson, we will look at the main points of working on Instagram. Start by asking your competitors for keywords and hashtags. You can also rob on Instagram itself - through the joking field:

Rice. one

Later, we know the competitors, we go to them on the side and analyze their plant and propositions.

Another way to search for competitors is through the site publer.wildo.ru - you already know this tool. So we go to the side of competitors - we analyze how and where competitors are advertised.

After the analysis of competitors, it is necessary to create your own physical record. Obov'yazykovoy umovoy to call the channelє those who named the channel can be the key word itself, otherwise they will:

Rice. 2

channel design maє buti with icons - wink the avatar with the guise of a girl, or with the guise of a child - do good work. AT descriptori mi vykoristovuєmo akіs konkіrіnі perevagi (for example, “Any prepaid”, “Prihovane eavesdropping” then) and, obov'yazkovo, key words. The keywords in the descriptor also help you to be in the top search for Google and Yandex.

Also, the descriptor may have a present offer, for example, “For all prepayers on Instagram, a 15% discount”, as well as a USP - for example, “Any prepayment”. For example, the descriptor can be sent to your site, but not in the usual format.

First of all, send with UTM tags through the resource tools.yaroshenko.by, send it soon through the site vk.com/cc, and then, after that, you can insert the send at the end of the descriptor. If there is a missing space in the descriptor, you can insert a shortened message in the same way as sent to your Vkontakte public. It is also necessary to insert a Telegramm/Viber/WhatsApp mobile phone into the handle.

Now we can look at the promotion on Instagram

• First, take a look at the lessons from my partner Denis Shamarin - they even report back there, like practicing with Instagram. There is also a recording of our webinar with one of the students, which has earned a lot of pennies on Instagram - just marvel at it.
• In a different way, Vykoristovyte different services, for example, the zengram.ru service is the promotion of your Instagram.

Ale, as a way to show the dosvіd, the best help for the sale of advertising at the stars - it’s not cheap, but it’s better practice. You can also have a video post, you can buy a public page already with content being prepared.

We need to know 10 publics from our target audience for further distribution of your posts. This is paid - you can start from 500 rubles per post. For whom you go to sociate.ru and you know Maidans for advertising - with whom you are interested in the social group of Instagram.