How to create a data feed using a tab spacer. Yandex.Feedy What is Yandex Feedy

Yandex.Fidy

The instructions consist of four steps:

Look at the connection

"Yandex" feed - this feed, stored in XML, for sending up-to-date information about the materials available on the site, from the following sections of "Yandex": "Indestructibility" (YRL) and "Vacancies" (Y VL).

The module allows you to generate feeds that can be sent to Yandex. As a result, the site rejects additional traffic as a result of cooperation with the Yandex.Robot and Yandex.Neruhomist sites. On these services, clients look at the basic information at a glance, and to find out the details, go to your website.

In addition, materials transmitted through feeds have a garish appearance in search:

To get started using the Yandex.Feedy module, connect it to the front page of your site's dashboard:

Setting up the module

Go to the "Yandex.Feedy" section and in the menu select the module you want to use to transfer materials from the feed:

Regardless of the selected module, it is necessary to configure:

• Activate feed. Enables the search feed for the selected module.
• Feed type- “Indestructibility” or “Vacancies”. Skin types are guilty of vicorising the ocremic module.
• Posilannya, behind which the FID will be placed. This message must be verified when validating the feed.
• All categories. The option allows you to vikorize a specific category at the time of feed generation. This is necessary because not all categories of the module contain information about safety or vacancies.
• Attribute/Field for material. Consistently with the Yandex documentation, there are low parameters as may be described in the feed. For this purpose I will describe the fields of the material. For which section you are adjusting, you must equalize the attribute and field of the material. Please check that the required information has been provided in the material field. Here you can add other information about the announcement, select the area from the images “+”.

The technical benefits of Yandex are described on this page.

After completing the setup, click the “Save” button and change the feed to the address //example.com/module/feedya, where module is the address of the module that contains connections for the feed, for example, news or blog.

Feed Validation

Before publishing your feed, you must obov'yazkovo undergo validation. For whom should I go for instructions?

They protested the new XML feed from Yandex and shared the results.

There are thousands and tens of thousands of products in online stores. It is theoretically possible to manually launch contextual advertising for the entire range of products, but it will take more than one month.

And it’s a good news that Yandex now has the ability to launch dynamic search campaigns using a local XML feed.

Dynamic XML feed
XML feed is a transfer of goods from designated all necessary categories: name, price, size, color and other indicators. The feed helps you launch contextual advertising for thousands of products literally in a year. Many people have already felt about this instrument, but not everyone understands what it is and how it’s vikoristic. We recognize it.

Advantages of XML feed:

• Possibility of creation and customization of the great obscurity of advertising stunners.
• The ability to quickly edit a great deal of advertising is stunning.
• Possibility of automatic adjustment of advertising advertisements based on the visibility or availability of these and other products in stock: displaying the most relevant advertisements.
• The possibility of filtering depends on categories, prices, and availability.
• The ability to add additional product characteristics to the feed, which helps to generate confusion.

Why does the appearance of a generator based on XML feed have a positive impact on the contextual advertising market:

• The Yandex tool is in a state of disrepair, which previously had to resort to paid third-party services.
• With correct input, the generator will be able to create a large flow of targeted traffic.
• Saving working hours is a definite plus.
• The painstaking collection of the semantic core has become a necessary task for the launch of contextual advertising.

Based on a real project.
It is clear from the example case what the XML feed is and how to work with it.

To create dynamic messages, you need standard adjustments that you would use for an advertising campaign in search or YAN. The emphasis of the case is not on a well-developed campaign, but on those that, beyond others, can increase conversion.

The case was made for a children's goods hypermarket. To add a feed to your account, you need to go to the “Feed” section in a special account.

The feed can be accessed from your computer by downloading the required Excel file, or by sending a message to the feed on the Internet. Another option is to allow automatic renewal of advertising campaigns by synchronizing with the feed and turning off advertising on those products that are not directly related to the information from the feed.

After adding a feed, it can undergo validation. Validation means checking the feed for correct syntax.

If everything is fine with the feed, the status “attraction is successful” will appear and the number of products in the feed will be indicated.

After this, the possibility of creating a campaign with dynamic protests appears.

The essence of dynamic advertisements is this: Yandex, analyzing the feed space, automatically generates relevant advertisements: this advertising format is most relevant for these stores, product feeds that are very large or the range of products often changes. In this case, it is significant that the dynamic noise is not competitive with that of the species. To select the most relevant audience for display, Yandex focuses on statistics on impressions and clicks, cost per click and cost-effectiveness ratio.

When the group is created, it is necessary to select the “Feed” data field and enter the desired feed directly.

To further enhance the effectiveness of the advertising campaign, please add parameters before submitting. For example, it looks like this:

subid=dynamic-feed&subid1=kolyaski&subid2=(region_name)

To target specific groups of products from your feed, you must set a filter in the customized groups.

In Yandex.Direct you can look at the search queries behind which dynamic voiceovers were shown.

This can be considered as a starting point for collecting relevant semantics for major search campaigns in YAN. Such an approach to collecting the semantic core of a visual system is significantly less labor intensive, and will be more effective with greater consistency.

For robots with dynamic voices:

• You should not set higher rates than in major campaigns in search and in RMY.
• It is necessary to change competitive bids in order to show them to specific audience groups, based on timely targets and regions. The minimum betting coefficient is 50%, the maximum is 1200%.
• Slide to add clarification to announcement templates.
• Check out the “Product Categories” and “Price Range” filters first.
• For a clear collection of the semantic core, additionally search for sound queries.
• Don’t forget about the “Available Products” filter: it’s universal for a wide range of topics.

Interaction of dynamic announcements.
List of topics available for advertising:

• electronics and accessories;
• everyday equipment;
• promise of possession;
• clothes;
• furniture;
• garden and city;
• sporting goods;
• daily materials;
• children's goods;
• tires and wheels;
• cosmetics and perfumery;
• sales of indestructibility;
• sales of new cars;
• sales of luxury cars;
• sales of airline tickets;
• hotels, hotels.

Visnovok
It is significant that descriptions of the tool are still in open beta testing. It is clear that there are noticeably low changes in order to make them even easier and more effective. In addition, the expansion of available topics will significantly increase the number of users of Yandex innovations. Already, the block of dynamic marketing has already shown itself to be an effective marketing tool.

With the development of information technologies and the increasing number of Internet networks, the Russian language has acquired almost no new meanings, the significance of which has not yet been understood by programmers and to our high school fahivians.

However, knowing the meaning of technical terms will be useful and essential for foreigners. What is FID and who needs it? Know that this word is not needed in everyday life, so you will quickly increase your zeal for illumination and

What is FID?

In English language feed is translated as “to graze” or “to graze.” From a technical point of view, such a translation accurately reflects the essence of this term: this is the format for displaying information created by the Google corporation, the method by which is the delivery of information

To understand what a feed is, it is enough to see the news page, which contains the names of articles, their authors, publication dates, and other information for the reader.

How does the feed help the development of the site?

The owners of websites are committed to using search engines on the first page: this guarantees the stable availability of new outlets. Once the feeds are streamed, Google robots can more quickly recognize new materials published on the site, index data in shorter terms, and as a result, they can help the site rise higher in the search engine. h.

Also, feeds can be used by various aggregators for automatic distribution of information in social networks and other similar sites, notification of prepaid blogs about new publications, and formation of email feeds.

It is certain that other search engines, such as Yandex or Mail.ru, use a feed to collect data, but there is no confirmation of this information. The algorithms for generating sound ratings are hidden by the corporation and are inaccessible to regular customers.

Knowing that the same FID (feed), the authorities of Internet resources can deny it in practice, but no one can give a guarantee, which is based on the position of the site.

How to create a feed page on your website?

If the users of web portals know the meaning of the word “feed”, they will be obliged to install a similar page on their resource. To create a site that is useful and reasonable for the Google search robot, you need to go through a simple registration on the site feedburner.google.com, enter the data of your sites, manage the flow of information and monitor the results.

For primary users, the feed line can be used if you need to collect data from several sites on one page. Information is displayed on the screen of a computer, tablet or smartphone in a clear format, so you can read the news more quickly. Once you understand what FID is, just create a resource that is useful and accessible.

Today's online stores carry thousands of products. It is simply impossible to manually launch contextual advertising for the entire assortment of products, so Yandex and Google are promoting the use of product feeds (they are also called YML or XML feeds).

Product feed - systematization and structuring of a list of data about product offerings and services. As a rule, the main formats of product feeds are CSV, TSV, XLS, XLSX. The rows indicate names, and the positions indicate the attributes of goods and services.

Product feed example:

Here's the feed you need

1. Create and quickly create a large number of advertising advertisements.
2. Automatically adjust advertising advertisements based on the visibility and availability of these and other products in stock (displaying only relevant advertisements).
3. Filter reviews by categories, prices and other parameters.
4. Add additional product characteristics.

How to use the product feed in Yandex.Direct

When dynamic announcements are launched at the sound level, their position can be changed instead of the feed. It is easy to update this information. This explains the high conversion rate of such platforms.

How to create more dynamic buzz with your feed

Next, the campaign can be optimized, for example, using Get Direct.

Yandex allows you to create dynamic confusion on a limited number of topics:

• electronics and accessories;
• everyday equipment;
• promise of possession;
• clothes;
• furniture;
• garden and city;
• sporting goods;
• daily materials;
• children's goods;
• tires and wheels;
• cosmetics and perfumery;
• sales of indestructibility;
• sales of new cars;
• sales of luxury cars;
• sales of airline tickets;
• hotels, hotels.

How to create a campaign feed with smart banners

To gain access to smart banners, you need to go to the Yandex.Direct support service, since this toolkit is still at the beta testing stage. The essence of this type of information is the launch of banners based on data from the feed. Smart banners, like dynamic banners, have a high conversion rate. Pay per click.

Smart Banner Butt:

Before creating a campaign with smart banners, you need to enter the “Feed” data field, select the desired feed from the list and add a banner. No more than 50 banners are allowed, one banner can be linked to up to many positions in the feed.

Read in detail about how to set up a campaign with smart banners casey.

Please note that smart banners are made up of two parts: permanent and replaceable.

The full part of the smart banner includes:

• advertiser's logo;
• special proposition;
• a message that leads to special promotions on the advertiser’s website;
• Information about promotions and discounts;
• button from click to action.

The main part includes:

• images of goods, robots and services;
• commodity proposition;
• old price for goods, robots and services;
• new price for goods, robots and services;
• size of the discount on goods, work or service.

• general trade goods;
• sales of indestructibility;
• car sales;
• sales of auto parts;
• goteli, goteli;
• sales of airline tickets.

How to use your Google Ads feed

Dynamic remarketing and dynamic media coverage allow you to display advertisements for products that are clicked on by a specific customer. In combination with dynamic remarketing, advertising can be targeted, for example, to the clients who previously ran the site. When such advertising campaigns are created, the product feed is also promoted.

How to Create Dynamic Targets for Google Search Ads

To create a dynamic campaign for search, you need to set the type of the new campaign “Sounds of Search” - “Dynamic Searches”:

For which type of campaign, the feed allows you to set up targeting on web page songs. To add a feed, select "Commercial data" - "Site feed":

Ready! There is no difference in topics.

2. Press “Enter the feed”:

4. Securing the XML feed file.

During the process of creating a campaign, we can get involved in remarketing from a previously attracted feed.

How to use the feed for product advertising

This type of person is asked to ask for help Google Merchant Center. Until now, the creation of goods is more accessible not in all countries.

To create a campaign with product advertisements, you must:

• create a Google Merchant Center account;
• create a Google Ads account record;
• acquire a product feed from Google Merchant Center;
• establish a link between Google Merchant Center and Google Advertising;
• Confirm rights to the website URL.

Select the type of extraction and select the file. After this we press “Continue”:

There is no difference in topics.

How to do dynamic confusion - a case study for Hamleys toy store

Result:

From 07/01/2017 to 07/31/2017 an advertising campaign was launched for an additional XML feed for the Hamleys offer. Therefore, all the settings in the advertising campaigns being tested were identical. The campaigns were fueled by the path of generation.

The result of robotic dynamic announcements with the product feed:

Visnovki

Commodity FID is vikorista:

1. When you launch dynamic noises, the search engine of Yandex and Google.
2. Campaigns with smart banners in Yandex.Direct.
3. Google Ads dynamic display campaigns.
4. For product advertising, use the Google Merchant Center for assistance.

The feed allows you to unlock the additional potential of contextual advertising. In addition, the ability to customize and launch advertising with a product feed allows you to be more “flexible” and effective.

These Google tools have been around for quite some time. In Yandex, they are in open beta testing and, of course, are subject to change. Nowadays, advertising campaigns with product feeds have proven themselves well.

To create a product, please visit the XML feed for the Mvideo store, product category “Practical machines”. Finally, the generation was reduced to 226 watts. Showing letters of adjustments on the geo of the Russian Federation, especially for searching. The following results were obtained in 1 month:

• impressions: 15,912
• clicks: 2,268
• CTR: 14.25
• Average price per click: 2.69 rub.
• vitrata: 6112 rub.
• income: 16579 rub.
• profit: 10466 rub.
• ROI: 171%
• prayer: 30

At once profit: 10466 rub.

No more than 15 coins were spent on creating the generation template and launching the campaign. I can do this manually much faster.
This is how the statistics for groups from this campaign look like:

You can access the generator either from the XML feed from your computer, or send it to the XML feed. After the feed is attracted to the generator, you can start adjusting the generator generation pattern. In the template, we set the rules for which announcements are generated: title, announcement text, message (you can immediately generate a subid for each product). We can also create rules for generating key phrases.

We created the following generation template:

For creation, you can select any available values ​​from the selected XML feed.

Select the required product category from the filter to complete the search.

After generation, the following comments are received in Yandex Direct:

The status of the publication is automatically updated with information about the availability of the product from the feed. Tobto. Disclaimers for goods that are currently not obvious are not shown and, obviously, the budget is not wasted.

• vitrata: 6112 rub.
• income: 16579 rub.
• profit: 10466 rub.
• ROI: 171%
• prayer: 30

At once profit: 10466 rub.

Statistics for completing this case in the admitad account:

P.S. This case was shared with us by one of the webmasters, who is using our generator to get feedback from GetDirect. At the moment, the Mvideo offer no longer generates traffic. Contextual advertising. By analogy with this case, you can create campaigns based on XML feeds from other offers and achieve the same results and even better results!

The "Stunning Generator" tool is available in a special GetDirect account:

We also inform you that with a turnover of 100,000 rubles per month on your GetDirect account, we will add a bonus to the account balance of up to 15%. See more details on the page: