Who is a web analyst?

Golovna

Golovna Basic functionality Web analytics(English)

Web analytics

) - this is the collection, collection, analysis, presentation and interpretation of information about the operating websites with the method of their reduction and optimization.

1. The main tasks of web analytics are monitoring the performance of websites, based on which data is used to determine the web audience and determine the behavior of web browsers to make decisions on developing and expanding functionality other possibilities for the web resource.
2. Galuz zastosuvannya
3. Web analytics helps in many aspects of website development.

The main axis is:

• Development of website functionality based on trends in the behavior of traders
• Evaluating the effectiveness of advertising campaigns on the Internet
• Identification of problems with the structure, navigation and content of the site
• Statistics on sections and web pages of the site allow you to understand:
• number of web pages looked at,
• keywords and phrases that you can look for on search engine websites,
• geography of the divers,

hour spent on the website below,

navigate between web pages,

audience of the site (video, permanent, etc.)

• ease of site navigation for agents, etc.;
• Web Analytics Standards
• Web analytics is a young thing in the CIS regions, and in general.
• However, the Web Analytics Association has already abandoned the established standards that could be used to conduct web analytics and analysis.

Web analytics methods

Analysis of website performance: statistics, trends, absolute and significant indicators

1. Usability analysis (analysis of click volume, conversion rates from the site)
2. Analysis of the behavior of advertisers on the website

A highly qualified web resource administrator is required to install and configure the analyzer.

• Log analyzers WebTrends )

WebTrends

Doctors-ratings

• They give a number of distributors per day, week, month throughout history.
• [email protected]

HotLog

Internet statistics systems (outdated name – trackers)

• [email protected]

Provide summary information for the information selected in accordance with the procedure specified by the customer.

Internet statistics systems with detail from page views

• In addition to the summary information, provide information by looking at the sides in the middle of the skin drainage. Woopra (English) )

Woopra

Internet analytics systems detailing the behavior of the subscriber on the website

• Give the maximum possible detail with a possible overview of all actions of the inputters: moving the mouse, clicking, pressing the keys, etc. The collected behavioral information will be displayed in the view of the activity maps of advertisers on the page. ClickTale )

ClickTale

Certifications in Galusia web analytics

1. At the moment, Sveta has 2 priority certifications for facists in web analysis.
2. Google Analytics Certified Partner – certification for companies that have demonstrated their success in analyzing sites using Google Analytics.

Certification is carried out after a conversation in Google offices by the company's web analysis specialists.

Russia currently has a number of organizations that are involved in the field of web analytics (for example, Educor, Moscow State Unitary Enterprise and others).

The web analytics platform is only gaining momentum in our region, as the web analytics market has already taken shape.

In connection with the international financial crisis and the widespread optimization of advertising and marketing costs, web analytics is becoming increasingly relevant for increasing the effectiveness of online marketing initiatives.

• After completing the course, you can remotely obtain qualifications and remove certification, for example Google Analytics Individual Qualified Notes
• Literature Avinash Kaushik
• Web analytics 2.0 is practical. Subtleties and finest techniques = Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity.
• – M.: “Dialectics”, 2011. – P. 528. – ISBN 978-5-8459-1667-9 Brian Clifton

Google Analytics: professional analysis of website performance. Internet marketing = Advanced Web Metrics with Google Analytics. – M.: “Dialectics”, 2009. – P. 400. – ISBN 978-5-8459-1544-3

Jerry Ledford, Mary E. Tyler

Google Analytics 2.0: website analysis = Google Analytics 2.0.

– M.: “Dialectics”, 2008. – P. 368. – ISBN 978-5-8459-1415-6

Gusev V.S.

• Website analytics.
• A selection of analytical tools for sharing the Internet.
• – M.: “Dialectics”, “Williams”, 2008. – P. 176. –
• assignment of KPI to the resource (English: Key Performance Indicators - key performance indicators);
• automation of analysis processes for existing tasks and the design of new ones subject to business assignments;
• analysis of existing data, logical conclusions and analysis of visits to improve the effectiveness of the web resource and advertising campaigns;
• In case of analytical work with mobile programs, the mat/appsflyer, appannie/distimo, mixpanel/universal analytics systems are used);
• folding sounds.

Planning:

Working with marketers to develop the company's core marketing strategy and effective changes to the sales strategy.

Pre-investigative activities:

• conducting marketing surveys;
• collection of marketing information;
• development of research methods;
• analysis of market marketing parameters - segmentation, volume, target audience, competitors;
• forecast for changes in obvious indicators.
• Interaction with partners:
• cooperation with partners and contractors;
• preparation of technical department.

Pros and cons of the profession

Pros

1. The demand and prospects of the profession.
2. High payment for completed facists.
3. There is little competition in the food market, and there are few highly qualified facists.

Minuses

1. It is not easy to master the profession on your own; you must complete specialized courses.
2. It’s difficult for the people of Pochatka to practice without any knowledge.
3. It is often necessary to miss out on functions that are not included in the basic requirements of web analytics, for example, running a website or setting up contextual advertising.

Mіstse robots

Freelance work, great Internet companies

Important yakosti

• Analytical warehouse rozumu
• Strategic thoughts
• Pedantry
• Respect down to detail
• High value
• Sitting down
• Type of coverage
• Constantly progressing to advancement in the professional level

Navchannya on Web analytics

The profession of a web analyst can be learned in special courses that provide theoretical training and practical skills.

Similar courses are offered by the school “Netology”, MBS, Coursera.

Korisna will have fundamental marketing awareness.

VNZ

Payment

The level of a web analyst's salary depends on the size of the company in which it works, the level of work, professionalism, complexity of a particular project, the hour during which the task is effectively carried out.

Salary as of December 10, 2019

Russia 25000-80000 ₽

The career of a web analyst can develop horizontally: advanced training and mastery of related specialties.

The vertical career transfers growth from the planting of the young analyst to the advanced analytical department.

• Web analytics methods:
• Analysis of website performance
• Analysis of e-commerce data
• Web analytics is a young thing in the CIS regions, and in general.
• Usability analysis

Benchmarking is a comparison with competitors and hidden trends, from independent platforms Google Trends, Alexa, GemiusAudience.

1. Web analytics tools:

• Statistical data can be obtained for assistance:
• external programs - doctors (Google Analytics, Piwik, Yandex.Metrica, Liveinternet, [email protected], OpenStat, HotLog);

Tag Manager: Google Tag Manager

1. Cory books from web analytics:
2. Yakovlev A., Dovzhikov A. “Web analytics: basics, secrets, tricks.”
3. Avina Koshyk "Web analytics: Analysis of information about the operating websites."
4. Avinash Koshik “Web analytics in practice: subtleties and advanced techniques.”
5. Jerry Ledford, Mary Tyler Google Analytics 2.0.

Website analysis.

Franks B. “Tidying up great tributes.

How to extract knowledge from massive amounts of information using deep analytics.”

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Term

Regardless of the banality of the analogy, web analytics is primarily aimed at tracking the most valuable (not only through costlessness) “natural” traffic to the site and searching for ways to expand it, obtain new clients and Alize the structure of traffic.

The main driver of the results of such an analysis is SEO. At this stage, the analyst wonders what questions people come to the site for, how many hours they spend on the site and what they spend there.

Just because it will be revealed that people who come from one channel buy more, less than others, this still does not mean that it is possible to confirm the significance of this channel for a given audience and further develop it itself. It may turn out that others are simply tuned and analyzed incorrectly.

Organic analysis

focuses on the search engines from which referrals to the site were generated. Search queries are analyzed, position of the site behind these search queries from the site, search traffic traffic from the search traffic to the site, level of behavior of searchers from this site with other sites, hour on the site, depth of review , loyalty, conversion for various purposes, etc. Also, different sound systems are compared one by one, landing pages for different sound queries are analyzed and corrections are carried out in the semantic core of both sides.

On the one hand, we can simply say about the efficiency of traffic from this and other sound systems, but, apparently, there is no follow-up, even a fox in the case of two greedy leaders, who are poorly aware of the theory of approach I and Tereziv, so I didn’t help them It means which piece is bigger. Direct traffic - do not go directly to the URL entered into the site in the browser, or go from bookmarks or Vibrant.

It is absolutely impossible to focus on this point, however, the wine itself characterizes the most loyal clients, who always remember the website address and, if necessary, go to another place, without giving in to the search.

In a number of cases, statistics specialists set up statistics in such a way that organic (search) traffic for queries that consist of the site name or exact URL is automatically classified as direct.

For example, if a customer who typed in a Yandex search searched for mvideo.ru, went to the site and then bought it, looking at him as a buyer loyal to the M.Video brand, and not a damn successful SEO-fake who brings a lot of traffic to the site.

• All this was not found by the witches, or, for example, thefts, but they were subject to the norm of care in the circus, which was located not far away.
• And if this is so, then if the Fox’s actions are directed towards confusion, they can impose sanctions not only on the side of the rest, but also on other animals.
• Even one word, if analytics is needed, and something else entirely, if not.

Following the results of the analysis of the activity of the koristuvach, it is necessary to learn about the work of the site itself.

This activity may further optimize the site to increase the efficiency of the sellers and, as a result, increase the number of achieved goals:

For example, if a customer who typed in a Yandex search searched for mvideo.ru, went to the site and then bought it, looking at him as a buyer loyal to the M.Video brand, and not a damn successful SEO-fake who brings a lot of traffic to the site.

• Basic approaches to collecting statistical data
• Allows you to select the technical characteristics of computers and devices, such as the size of the screen and browser window, color, flash version, etc.;
• Allows you to generate and compile various dynamic views (virtual page views, EC transactions with detail, assignment of a session to the account manager of various enforcement agencies);
• In connection with the first point, it allows you to integrate the flash of Ajax-sites, as well as record various factors of the behavior of subscribers (for example, starting to watch a specific video, playing music content, etc.).
• Allows you to track the activities of visitors on specific pages - click map, “video clip” of behavior (Yandex.Metrica and Webvisor technology);
• Allows cross-domain communication, transferring data from one site to another using special codes - extremely useful for large portals, some of which can be separated both logically (behind the structure) and physically (on on different servers).

Following the results of the analysis of the activity of the koristuvach, it is necessary to learn about the work of the site itself.

• It is necessary to install special JavaScript code on all pages of the site, which makes integration even more difficult with log analyzers.
• The browser you use is responsible for disabling JavaScript, displaying images, and may then allow saving of cookies.
• If a reviewer interrupts the content of a page without seeing it completed, such a review will not be insurable.

Integrated approach

Although it is possible, for a further analysis it is necessary to completely confine both approaches to the collection of statistics, as long as these approaches harmoniously complement each other.

However, since it is necessary to choose one, to turn your attention to the doctors themselves, the fragments of the stink enter the warehouse of web analytics systems with a rich toolkit, since the capabilities of log analyzer tools are greater exchange, or to extract the necessary efforts of highly qualified fakhivts to expand their functionality of self-tightening .

Web analytics tools

By the term “Web analytics tools” we mean a set of features for collecting, saving, processing and displaying statistical information about the performance of websites and the behavior of users on them.

Google's no-cost web analytics tool.

• There is also a paid version, so called.
• "Premium Account", which includes a cost-free and extended limits for the obligations of data and additional adjustments.
• However, the cost-free version has the ability to access most sites.

This tool has a great use of functionality, demonstrating, in addition to standard displays, even useful ones: (videos, unique readers, look around the pages, time on the site, etc.).

notifications by mail about critical events with special instructions;

• enhanced functionality of expanded filters, segments and customer calls;
• obsession with statistical data.
• Yandex.Metrica
• A cost-free web analytics tool from Yandex.
• promotion of virtual events and side views;
• conversion rate;
• find out about phrases from sound systems from the assigned page number of the type of sound system on which the site appears;
• Integration with;
• Integration with Yandex remarketing;
• reporting of conversions (without details);

demographic information (state structure);

analysis of the behavior of visitors on the site (hit map, Webvisor, form analysis); Koristuvalnytskyi stars;

API for extracting statistical data.

Medical ratings – provide basic statistical information on the site, but also basic information that allows you to evaluate the site’s place among other sites, both for a specific site and for the site.

The systems that have achieved the greatest expansion are LiveInternet, Rambler's TOP100, [email protected], OpenStat, HotLog.

Google Analytics: professional analysis of website performance. Internet marketing = Advanced Web Metrics with Google Analytics. – M.: “Dialectics”, 2009. – P. 400. – ISBN 978-5-8459-1544-3

Jerry Ledford, Mary E. Tyler

Google Analytics 2.0: website analysis = Google Analytics 2.0.

– M.: “Dialectics”, 2008. – P. 368. – ISBN 978-5-8459-1415-6

Gusev V.S.

• Website analytics.
• A selection of analytical tools for sharing the Internet.
• – M.: “Dialectics”, “Williams”, 2008. – P. 176. –
• assignment of KPI to the resource (English: Key Performance Indicators - key performance indicators);
• automation of analysis processes for existing tasks and the design of new ones subject to business assignments;
• analysis of existing data, logical conclusions and analysis of visits to improve the effectiveness of the web resource and advertising campaigns;
• In case of analytical work with mobile programs, the mat/appsflyer, appannie/distimo, mixpanel/universal analytics systems are used);
• folding sounds.

Planning:

Working with marketers to develop the company's core marketing strategy and effective changes to the sales strategy.

Pre-investigative activities:

• conducting marketing surveys;
• collection of marketing information;
• development of research methods;
• analysis of market marketing parameters - segmentation, volume, target audience, competitors;
• forecast for changes in obvious indicators.
• Interaction with partners:
• cooperation with partners and contractors;
• preparation of technical department.

Pros and cons of the profession

Pros

1. The demand and prospects of the profession.
2. High payment for completed facists.
3. There is little competition in the food market, and there are few highly qualified facists.

Minuses

1. It is not easy to master the profession on your own; you must complete specialized courses.
2. It’s difficult for the people of Pochatka to practice without any knowledge.
3. It is often necessary to miss out on functions that are not included in the basic requirements of web analytics, for example, running a website or setting up contextual advertising.

Mіstse robots

Freelance work, great Internet companies

Important yakosti

• Analytical warehouse rozumu
• Strategic thoughts
• Pedantry
• Respect down to detail
• High value
• Sitting down
• Type of coverage
• Constantly progressing to advancement in the professional level

Navchannya on Web analytics

The profession of a web analyst can be learned in special courses that provide theoretical training and practical skills.

Similar courses are offered by the school “Netology”, MBS, Coursera.

Korisna will have fundamental marketing awareness.

VNZ

Payment

The level of a web analyst's salary depends on the size of the company in which it works, the level of work, professionalism, complexity of a particular project, the hour during which the task is effectively carried out.

Salary as of December 10, 2019

Russia 25000-80000 ₽

The career of a web analyst can develop horizontally: advanced training and mastery of related specialties.

The vertical career transfers growth from the planting of the young analyst to the advanced analytical department.

• Web analytics methods:
• Analysis of website performance
• Analysis of e-commerce data
• Web analytics is a young thing in the CIS regions, and in general.
• Usability analysis

Benchmarking is a comparison with competitors and hidden trends, from independent platforms Google Trends, Alexa, GemiusAudience.

1. Web analytics tools:

• Statistical data can be obtained for assistance:
• external programs - doctors (Google Analytics, Piwik, Yandex.Metrica, Liveinternet, [email protected], OpenStat, HotLog);

Tag Manager: Google Tag Manager

1. Cory books from web analytics:
2. Yakovlev A., Dovzhikov A. “Web analytics: basics, secrets, tricks.”
3. Avina Koshyk "Web analytics: Analysis of information about the operating websites."
4. Avinash Koshik “Web analytics in practice: subtleties and advanced techniques.”
5. Jerry Ledford, Mary Tyler Google Analytics 2.0.