How great is this new channel?
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The Gazprom-Media holding reported: the new exciting TV channel “Super” will launch on the 1st of today. The company Yellow, Black&White is working on creating content for the Super channel This became clear after today’s presentation in Moscow. TV channel There will be a variety of content, with a primary focus on romantic comedies for family audiences ranging from 14 to 44 years old. Find out what the “driver” is doing within the target audience
"Gazprom-Media"
- channel TNT. Who is the robotic channel “Super” The studio is in charge of producing premium content for the Super channelі "TST Productuion", which also belongs to the Gazprom-Media holding. The producers of this studio are associates of a great production company Yellow, Black&White – Eduard Iloyan, Oleksiy Trotsyuk, Denis Zhalinsky
Vitaly Shlyappo.
"Gazprom-Media" has an exclusive contract with Yellow, Black&White.
"Vidomosti" . It is unknown whether the producers will become sponsors of the new TV channel.і Significantly, Yellow, Black & White is presented to us before the production of content for the STS channel. Therefore, after signing a production contract for “Super”, long-time competitors - TNT and STS - decided to get into trouble one more time - now through the launch of the “Super” channel. On the right, at all times the professional community was sensitive that it was possible to show on “Super” the content of the company Yellow, Black&White, which they had previously shown on STS. However, such ideas were abandoned.
What will you show the channel “Super”
At the Moscow presentation, a number of trailers of new series and shows were shown, as TV viewers of the new Super channel were told. Tsikavo, what the story about the heroine “with a difficult wife with a 90-kilogram share”, who cheerfully throws names and comes to the gym.
Vona is the main salesperson at the store, but she doesn’t think about the problems of a foreigner. Life without anything is a burden and joy on the nose.
Only the axis on the whole list of names tends to completely affect friendships until it is called “fifteen kilograms thinner.” Such an unsatisfactory turn of life brings Asya to the sports club, to which a powerful and ambitious coach, as well as the entire warehouse of sportsmen, will not only help you lose weight and get fit, but also bring yourself, your friends, and so many guys – possible”, “necessarily simple” You can earn money." Marianna Schultz starred in the series. "Creators" – a series about screenwriters who write stories for television projects on TV. Vadik is a young KVK misunderstanding from Vladivostok, completely lacking in independence in everyday life and very indifferent to the status of a woman.
Zhenya is a modest bore who doesn’t like parties and spends the entire hour in doubt. The share of bringing these two completely different guys together in Moscow is now the smell of the team, as they are writing a new show for a great TV channel. The capital treats the heroes unkindly, however, as the producer Anton, he is a hypocrite, rude and unceremonious in his ways and practically never minces words. The hostility to Moscow and the new lives of the heroes are embellished by Anton’s assistant Nastya, as well as another resident of the Creators’ rented apartment who suddenly appeared - the beautiful photographer Alina. The leading roles of “Creators” were played by Oleksandr Molochnikov, Ravshana Kurkova, Evgen Smorigin, Pavlo Derev'yanko, Valentina Koshkina. The series was canceled in 2015 Viktor Shamirov, Proceedings of his prime minister will be shown on the “Super” channel.
We don’t know much about other series: so, the project "Groyu Pose" And, of course, new shows are premiering.
Take a look at the estimated guidelines for placing direct advertising for a 10-second video:
Direct advertising on the Super channel
(Placement of advertising videos throughout the Russian Federation and in Moscow)
Consider the placement of advertising in federal and Moscow advertising blocks on the SUPER TV channel
Valid from 01/01/2020
The cost of placement in Moscow is insured in Russian rubles, based on the cost of 1 advertising hour (CPM) and the total number of hours.
Placement in the Russian Federation depends on the forecast ratings of advertising units (TVR).
The breakdown of ratings comes from the data people-meter panel TNS Russia.
The basic target audience for the TV channel in Russia is Vse, 11-34, Russia (ratings are covered throughout Russia).
Development is carried out automatically using the additional program of brain development “NRA SCHEETALKA”, based on the average monthly budget or the average number of GRP 20 seconds/h, corresponding to off-time and prime time, as well as according to the type nya: superfixed, fixed or floating.
The development of the “NRA RECOUNTER” program will come first and will require residual support from the media accelerator.
For federal placement with one-hour placement on NRA TV channels (Pershy, Russia 1, NTV, TNT, STS, Fifth Channel, Ren TV, Home, TV3, Friday, Che, Yu, TVC, Carousel, Zirka, Russia24, Match TV, Disney, STS Love, TNT 4, Muz TB, 2x2, Super, Svit, Spas) you are entitled to a discount for the aggregate (consolidation) budget, which is automatically covered by insurance when the budget is depleted.
For placement in Moscow for one-hour placement on NRA TV channels (Pershy, Russia 1, NTV, TNT, STS, Channel Five, Ren TV, Home, TV3, Friday, Che, Yu, TVC, Zirka, Russia24, Match TV , TNT 4, 2x2, RU.TV, TV1000, TV1000 Russian Cinema, Svit, RBC, Disney, Super, Muz TV, Moscow 24, Dovira) a reduction is expected for the aggregate (consolidation) budget, which is insured when the market deteriorates.
Additional discounts are awarded for a new client, for a commitment and distribution of the budget, for channel fusion, for a product category, etc.
Hoped individually.
Hopefully individually.
Designation: Value of 1 point in the rating (SRR) – cost of 1% of the total base target audience of the channel (Everyone, 11-34, Russia), for a 20 sec video, de “Everyone, 11-34, Russia” – all people There are 11-34 people who live in places that take part in the global rating.
TVR is the rating of an advertising block, which is a high-level target audience, for any broadcast (broadcast, spot, etc.) at the given time in relation to the entire target audience, since the possibility of its impact is low. GRP 20 seconds is the sum of ratings for all advertising video outputs within the framework of this advertising campaign for a 20 second video, expressed as a % of the base target audience of the channel, which is allocated according to the ratings of advertising units. Thus, the property value of the location is insured using the following formula: Property value = CPP x GRP 20 sec.
Variety of 1 hour of advertising (CPM) – amount of 1 hour of advertising in the duration of the hour of placement throughout the day.The sum total of the hour is the celestial duty of the hour, what is bathing, expressions in the Khvylins.Thus, the volume of accommodation is insured using the following formula: Variety of accommodation = CPM x Total number of hours.
"Gazprom-Media" will soon officially announce the launch of a new promotional channel "Super", the broadcasters of the television companies and two personnel in the holding itself told Vedomosti.
This is a federal broadcast channel that will continue to operate on September 1, 2018. A representative of Gazprom-Media confirmed to Vidomosti that the holding company will have an on-air television channel “Super”.
Investments in the project have not been disclosed.
At the same time, Gazprom-Media has five important broadcast channels - TNT, TV 3, TNT4, Friday and 2x2, all integrated into the subholding Gazprom-Media Rozvazhalne TV (DPM RTV) . The holding also includes the on-air political channel NTV and the on-air sports channel “Match TV”.“Super” will also go to the head of RTV, the channel will be created and managed by the team of the production company Yellow, Black and White (YBW), Vidomosti officials said. In these words, some from the YBW team will become the general director of “Super”, some will become the general producer, some will become the director of marketing, etc. The representative of Gazprom-Media insists that the “Super” channel is run by DPM RTV. No one from the main YBW team will become the general director or general producer of this channel, he sings.
The basis of the new channel’s programming network will be YBW content, Vedomosti news reporters explain: the company has accumulated a large library of content over the years, including series.
Most of these projects were filmed for the channel The holding also includes the on-air political channel NTV and the on-air sports channel “Match TV”. STS
(belong to a holding company that competes with Gazprom Media
YBW will not become a shareholder of Super, it seems, according to Vidomosti, but its sole ruler is Gazprom Media.
The details of the commercial land between the holding and YBW are unknown.
“Super” mainly consists of repeats of projects that have already aired on other Gazprom-Media channels, and those created by YBW, as Vidomosti news outlets know. Premieres on the channel will appear later - once you have selected a base audience by specifying one of them. YBW has been selling to channels, including STS, not all the rights to their series and shows, but without the right to a premiere showing and from one to many repeat shows, say the Vidomosti makers.
Apparently, this production company can independently dispose of a large part of the content it produces and, obviously, obtain information from Gazprom-Media about
sleeping vikoristanny The holding also includes the on-air political channel NTV and the on-air sports channel “Match TV”. These libraries are on air “Super”.
It’s time for projects to turn to YBW with the closest fates, it seems, from the newspaper Vedomosti.
Gazprom-Media launched a similar scheme in the fall of 2015. channel "TNT4": its creations are entirely based on the holding's library, which airs repeats of TNT projects.
The specialists of Gazprom-Media seem to think that TNT4 is a very profitable business, but they do not reveal the details behind the financial results. I'm looking for the vikoristav scheme and " Media”, as luck would have it, by launching the off-air channel CTC Love for young wives – on which channel we started repeating the projects.
Two other articles from Vidomosti, for example, suggest that Solaris is not expected to reach the level of Super.
The representative of Solaris has not yet responded to the question.
Russian TV channels, when purchasing rights to content, act differently, the size of the core of a great television company: most of them, like STS, buy not all rights from distributors, but only a few shows. The holding also includes the on-air political channel NTV and the on-air sports channel “Match TV”. This strategy has its own logic, which means: the channel pays extra, while the content collects ratings and its own ratings - your content can, through several chances, be shown by a growing competitor.
Thus, the “Friday” channel, at any time showing one of the most popular STS series - “My Fair Nanny”, reminds us: “Although such situations are not abundant, channels are jealously focused on content that they respect.” Thus, VDTRK recently sued the First Channel, which bought from the broadcaster the rights to re-broadcast the series Secret Investigations. General Director " The holding also includes the on-air political channel NTV and the on-air sports channel “Match TV”. Media" Vyacheslav Murugov was excited about any comments before the launch of "Super" and the possible appearance of series there that were previously aired on STS.
