Highscreen company: pioneers of communicators in Russia. Smartphones Highscreen Phones highscreen

Gadget makers

The development of the brand on the Russian market rose in the first half of the 2000s. In 2003, the first portable Highscreen devices appeared on the territory of the Russian Federation. All computers, laptops and peripherals (tobto keyboards, mice toshko). In addition, the WebPad tablet is one of the first tablet computers in the Russian market.

In 2008, the Highscreen company introduced its first smartphones in the Russian Federation. A bunch of stench was not a complete rozrobkoy Highscreen. On the right, the company was allowed to buy ready-made models of Chinese outbuildings, after which that software was engaged in a thorough design.

Such smartphones entered the market as a її vlasnі products, proteto stinks were not so (to the point, such an OEM supply scheme is actively practiced in the domestic mobile market). This same company was already becoming a serious competitor to other growers.

It became possible to think about the fact that these smartphones were miraculous due to such parameters, like price-quality, and also small garnier dialing of functionality.

The middle of the first outbuildings is the PP5420 smartphone. It appeared to be the first “reasonable” mobile device for Android, which is officially supplied for sale in the Russian territory.

Before speech, this device appeared on the market two months before the official release of the first Android smartphone from HTC to the Russian Federation. In addition, PP5420 is the first mobile device based on an operating system with two displays.

Zeus is also viishov in 2009 roci. Vіn important 123 grams and maw supporting such standards as Bluetooth, Wi-Fi and GPS. The amount of operative memory I will add is 256 megabytes, and the built-in memory is 512 megabytes (with the possibility of expanding up to 32 gigabytes with an additional micro-SD card). The hardware keyboard is small 40 buttons.

Display maw diagonal 3.2 inches Lithium-ion battery maw capacity 1010 mAh. A smartphone can last up to 400 years - in the smart mode, and up to 480 minutes - in the pink mode. Also, a 3.1-megapixel camera with automatic focus was transferred.

In 2010, rock the light of the Nano smartphone under the Windows Mobile operating system. 2.8-inch diagonal resistive display, FM radio receiver, 2-megapixel camera, GPS-navigation, 1100 mAh battery, 128 megabytes of operative SD and 256 megabytes of operative memory and 256 megabytes of microHC memory, as well as Bluetooth and Wi-Fi. Pristry important 110 grams.

The autumn of 2010 was marked by the departure of a large number of communicators. Among them is a hybrid tablet-reader Alex, equipped with two screens (one of them is E-Ink, and the other is prepared for TFT technology). On top of that, the company released the Hippo tablet phone. This communicator has become a hybrid of a smartphone and a tablet with a 5-inch diagonal display and a simple design. Attachment of equipment with a 5 megapixel camera with sleep and function.

Tablet phone maw lithium-ion battery capacity 1800 mAh and support 2G and 3G. Like any other communicator under the Windows Phone OS, it was possible to make calls and send SMS alerts by inserting a SIM card. In addition, the virobnik transferred support for Wi-Fi, Bluetooth and GPS.

In 2012, Highscreen, a rotary company, was first engaged in independent construction of outbuildings. The first smartphone, for which she independently developed the hardware and software part, was the Yummy Duo model. The annex itself was buried near the pvdenno-shidniy part of Asia. Smartphone quickly gaining majestic popularity - not only the dawn of a democratic price, but also its functionality.

The device supports two SIM-cards, a 5-megapixel camera module, a processor with a frequency of 650 megahertz, 512 megabytes of RAM and internal memory (the ROM can be expanded with an additional memory card), 4.3-inch screen with a separate building 800 x 4, GPRS support, and Wi-Fi. The smartphone is based on the Android platform and weighs 140 grams.

After Yummy Duo was th іnshі іnshі vlasnі rozrobnії kompanії, yakі step by step allowed to switch from OEM supply to original production. In 2012, Black Box Radar-HD registrar will be released, as well as Alpha GT and GTR smartphones.

The Alpha line was inspired by the solid technical parameters of mobile devices - for example, 1 gigabyte of RAM, support for two SIM-cards, a clear display with HD-separate building and a 2-core processor with a clock frequency of 1 gigahertz. This series made it possible to increase the popularity of the company among the few times.

Until the beginning of 2013, Highscreen communicators were widely represented in the assortment at various electronics stores. The charge is for the Explosion smartphone, which works under the protection of the Android OS.

With the help of any mobile device, we release Boost, which is the first budget “smart” phone under Android version 4.1, which can be used five times a day for up to seven days without recharging during active operation. The smartphone appears as a right “robot horse” with a hard-wired battery with a capacity of 4160 mAh and a 2-core processor at 1.4 gigahertz.

In addition, the new one has 4 gigabytes of built-in memory, an FM radio receiver, an 8-megapixel camera and a 1-megapixel front camera, 1 gigabyte of RAM and a 4.3-inch diagonal touch screen, prepared for TFT IPS technologies. I'll attach the vaga to 186 grams.

In the same fate, the Alpha R smartphone appeared on the shelves - the first "smart" phone of the company with a Full HD retail building, which also became the first budget smartphone with Full HD on the Russian market. The kit came with two replacement batteries (for 2000 mAh and 4000 mAh), which ensured up to the current autonomous operation.

Alpha Ice has appeared at Versni. This is an Android smartphone with a design similar to the “apple” gadget under iOS. At the time of the release, the extensions appeared to be the most accessible “smart” phone with a 4-core processor.

About a month later, the company released the Boost 2 smartphone. Delivery set including two replaceable batteries with a capacity of 3000 mAh and 6000 mAh. The same company Highscreen announced that it has applied for inclusion in the Guinness Book of Records.

Smartphone pratsyuvav pіd keruvannyam Android ta mav stylish design. For the time being, we also have the Boost 2 SE device, which has actually become a complete version of its predecessor.

In 2014, the company released two more models of smartphones with great success: Zera F and Zera S. Technical characteristics were average, prote vіdminnimi - for proponated vartostі outbuildings. The authors of the smartphones were the fahivtsy of the Russian design bureau of the company.

The annexes themselves were made in China, but no prototypes of them have been found in this country. The Zera F smartphone has a 4-inch diagonal screen (it is based on IPS technology), a 1-core processor with a frequency of 1.3 gigahertz, 1 gigabyte of RAM and 4 gigabytes of ROM (expandable up to 32 gigabytes), a 1600 battery mAg, the main camera is 5 megapixels and the front camera is 0.3 megapixels.

Virobnik handed over the support of two SIM-cards. Attachment is important 136 grams and works on the Android platform. What is worth Zera S, the new bull has a 4.5-inch diagonal display, similar to the amount of RAM and memory, the main camera is 5 megapixels with the function of automatic focusing and 2 megapixels, and the battery is 18 and the other standard .

Vaga I will add a bula 10 grams more for Zera F. The smartphone is also working on Android. At the beginning of 2014, the number of mobile extensions was improved and supplemented.

The new one has a Qualcomm 4-core processor with a clock frequency of 1.2 GHz, a 2 megapixel front camera and an 8 megapixel main camera, a 2000 mAh secondary lithium-ion battery, 5-inch GPS, light sensors and proximity. The amount of operative memory is 1 gigabyte, and the total memory is 8 gigabytes (with the possibility of expanding up to 32 gigabytes).

At the same time, Android smartphone Omega Prime S appeared on the shelves, equipped with brightly colored panels. Attach a loan for insurance on two SIM-cards. The volume of operational memory is 1 gigabyte, and the memory is 8 gigabytes. For bazhannyam koristuvach instantly insert a memory card and expand the ROM up to 32 gigabytes.

The diagonal of the IPS display was 4.7 inches. The battery is low capacity 1750 mAh. Smartphone weighs less than 100 grams. Virobnik transferred the GPS support, a 2-megapixel front camera and an 8-megapixel auto-focus camera.

Until autumn, two 4-core budget smartphones under the Windows operating system were released, and the Ice 2 model with a 4.7-inch display, Spade with a 5-inch screen and a Power device, the main feature of which was a 4000 mAh battery.

In winter of 2015, sales of the flagship Zera U began. This smartphone has a 5-inch display with a separate Full HD building, a cold storage and two replacement batteries for 2000 mAh and 4000 mAh. Behind him is Hercules, a “smart” mobile device with an 8-core processor with a frequency of 2000 megahertz, which has become the most expensive flagship of the company in its entire history.

Until 2015, the fate of the company was already impersonal reach. Among them: the first smartphone under Android, a tablet and a tablet phone in Russia, the first Full-HD display, two small batteries of different pressures in the kit, a unique design, the first low-end LTE device and a lot more.

The company is not allowed to release high-tech communicators, as soon as they allow their own skin. All attachments are covered by a 12-month warranty.

Encyclopedic YouTube

• 1 / 5

  The Highscreen brand was backed by the German company "Vobis" (supported by METRO Cash & Carry Group). In Russia, under the Highscreen trademark, the additions to the Tablet PC class (the line was called Smart Display), laptops and computer peripherals were introduced.

  Since 2009 Vobis Computer has been actively developing the Highscreen brand in the Russian market, having started supplying smartphones under the designated brand. The company often sold gadgets under its own brand, as if they were buying from virobniki factories in China, occupied with nothing more than an insignificant cost and software localization of attachments. A similar scheme of OEM deliveries is achieved by almost all umbrella brands on the Russian market of mobile electronics.

  In 2011, under the Highscreen brand, no more than 20-30 thousand smartphones were sold.

  For the month-spring of 2013, about 150,000 Highscreen smartphones were sold according to GfK estimates, and, according to Vedomosti newspaper, about 350,000 devices were sold. Part of the Russian market was estimated at 0.5% - 2.5%.

  Note models

  • Zhovten 2010 rock.

  highscreen hippo- "Smartphone tablet", an attachment of an intermediate form factor with a 5-inch display. Sales increased for r_k before the announcement of Samsung Galaxy Note.

  • Lyuty 2011 rock. Highscreen Cosmo(2011) - an Android smartphone with a light-emitting panel on the bottom of the case, which served as a universal indicator.
  • April 2012. Highscreen Black Box Radar-HD- Registrar with integration with a radar detector.

  In 2012, the company moved from the classic model of OEM distribution to independent expansion of outbuildings. Starting from a smartphone Highscreen Yummy Duo"Vobis" enters the design bureau of Pivdenno-Skhidnoy Azії pristroy with unique specifications. Fahivtsі companies take part in the development of software and hardware parts of smartphones.

  At the beginning of 2012 - at the beginning of 2013, the Highscreen extension is widely represented in federal electronics retailers.
  

  • September 2013 - Highscreen Explosion smartphone - the first highscreen smartphone (Samsung Exynos 4412 processor).
  • Lutiy 2013 year - Highscreen Boost smartphone - the first budget smartphone on Android 4.1, built to last 5-7 days on a single charge with active battery.
  • Serpen 2013 - Highscreen Alpha R, the brand's first Full HD smartphone and the first budget Full HD smartphone in Russia, with a 5-inch Sharp display. The first smartphone from the Highscreen brand, which comes with two replacement batteries (and two rear covers). 2000 mAh and 4000 mAh batteries ensure up to the current autonomous work
  • Spring 2013 - Highscreen Alpha Ice, an Android smartphone with a design that replicates the old-fashioned look of the iPhone 5. Highscreen Alpha Rage - the most affordable (at the time of release) smartphone with a 4-core processor.
  • Zhovten 2013 - Highscreen Boost 2, the first smartphone in the world with two days of autonomous work. The kit with a 5-inch smartphone comes with 3000 mAh and 6000 mAh batteries. Representatives of "Vobіs Computer" said that they applied for the Guinness Book of Records [ ]
  • February 10, 2014 - Highscreen Boost 2 SE, the model of its front Highscreen Boost 2 has been painted.
  • March 2014 - Highscreen Zera F, an inexpensive 4-inch smartphone with an IPS matrix and 3G. Highscreen Thor with 8-core processor
  • April 2014 - Highscreen Zera S, screen 4.5 inches. Smartphone Highscreen Spider, with 4G LTE
  • Lipen 2014 - release of the 4.7-inch Highscreen Omega Prime S smartphone with changed color panels
  • Serpen 2014 - updates of the Zera line of devices: F (rev.S) and S (rev.S), there were significant improvements in the processor, as well as other corrections. The smartphone has a new version of Android OS KitKat (4.4.2). Screen size 480x800. OZP 1GB. Two SIM card slots and one for microSD cards, with a capacity of 32GB. [ the significance of the fact? ]
  • Zhovten 2014 - release of 4-core budget smartphones Highscreen WinJoy and WinWin on the Windows operating system.
  • Breast 2014 - release of 4.7" smartphone Highscreen Ice 2 with additional monochromatic OLED screen for reminder.
  • On December 18, 2014, the start of sales of a smartphone with a great 5.5" screen Highscreen Spade and a device with a battery, a capacity of 4000 mAh - Highscreen Power.
  • September 21, 2015 - start of sales of the flagship model of the Highscreen Zera U smartphone with 5" Full HD screen, with Corning Gorilla Glass 3®, and two batteries of different capacities in the kit: 2000 mAh and 4000 mAh.
  • September 29, 2015 - the release of a 5-inch Highscreen Hercules smartphone with an 8-core processor.
  • June 2, 2015 on the cob of sales of a 5-inch smartphone, with HD, IPS screen Highscreen Verge.
  • June 9, 2015 - the start of sales of the budget smartphone Highscreen Pure F.
  • April 11, 2015 - start of sales of a 5-inch Highscreen Power Five smartphone with HD AMOLED screen, LTE support, 1.5 GB of RAM, 16 GB of internal memory and a 5000 mAh battery.
  • June 20, 2015 the start of sales of a smartphone with a 4.5" screen and a 4000 mAh battery - Highscreen Power Four.
  • 28 June 2015 - Highscreen Boost 3, a five-inch music smartphone with a redesigned camera and 3000 mAh and 6000 mAh batteries included.
  • February 16, 2016 - the start of sales of the Highscreen Power Ice smartphone with a 4000 mAh battery, with LTE, which is positioned as an affordable functional device.
  • Spring 2016 saw the light of day with two new phones from the company - a smartphone with replacement panels Highscreen Prime L and a device with a 4000 mAh battery Highscreen Rage.
  • Cherven 2016 - the company launches sales of a 5-inch smartphone in a metal case Highscreen Tasty.
  • September 2, 2016 - start of sales of an eight-core smartphone with a 5000 mAh battery, an inexpensive price segment Highscreen Power Five Evo.
  • July 31, 2016 the start of sales of a 5-inch Android 6.0 smartphone with a 5000 mAh battery - Highscreen Power Ice Evo.
  • On November 1, 2016, two new products will be on sale: a big smartphone with a large 5.5" screen Highscreen Thunder and a smaller model of the musical smartphone Highscreen Boost 3 - SE version, with 3100 and 6900 mAh batteries included.
  • 2 leaf fall - start of sales of a smartphone with 4000 batteries for Android 6.0 Highscreen Power Rage Evo.
  • 5th leaf fall 2016
  • 26 leaf fall, starting sales of the company's flagship - a smartphone in a metal case with a 5000 mAh Highscreen Power Five Max battery.
  • On December 13, 2016, a budget model with LTE Highscreen Easy L entered the market.
  • In the other half of March 2016, the company presented two models of the mass segment: a five-inch smartphone with a thin body Highscreen Razar and a phone with a 5.3” Highscreen Ice Max screen.
  • In the fierce year of 2017, the company released a budget smartphone with a 5.5-inch Highscreen Easy XL large screen. Three new versions of the Easy XL Pro were released with a fingerprint scanner and a resized camera.
  • On April 11, 2017, sales of a budget music smartphone with a 5.5-inch screen and a HI SOUND Lite - Highscreen Fest XL DAC were launched.
  • 5 spring 2017 release of a smartphone in a low price category with an 8000 mAh Highscreen Easy Power supercharged battery.
  • Listopad 2017 - the assortment range was replenished with the model of musical smartphones from the introduction of the HI SOUND Lit DAC - Highscreen Fest/Fest Pro.
  Russia (rozrobka)
  PRC PRC (prepared) Web site:

  History

  The Highscreen brand was backed by the German company "Vobis" (supported by METRO Cash & Carry Group). In Russia, under the Highscreen trademark, the additions to the Tablet PC class (the line was called Smart Display), laptops and computer peripherals were introduced.

  Since 2009 Vobis Computer has been actively developing the Highscreen brand in the Russian market, having started supplying smartphones under the designated brand. The company often sold gadgets under its own brand, as if they were buying from virobniki factories in China, occupied with nothing more than an insignificant cost and software localization of attachments. A similar scheme of OEM-delivery is achieved by practically all umbrella brands on the Russian market of mobile electronics.

  In 2011, under the Highscreen brand, no more than 20-30 thousand Chinese smartphones were sold.

  For the month-spring of 2013, about 150,000 Highscreen smartphones were sold according to GfK estimates, and, according to Vedomosti newspaper, about 350,000 devices were sold. Part of the Russian market was estimated at 0.5% - 2.5%.

  Note models

  • Zhovten 2010 rock.

  highscreen hippo- "Smartphone tablet", an attachment of an intermediate form factor with a 5-inch display. Sales increased for rіk before the announcement of Samsung Galaxy Note.
  

  • Lyuty 2011 rock. Highscreen Cosmo(2011) - an Android smartphone with a light-emitting panel on the bottom of the case, which served as a universal indicator.
  • April 2012. Highscreen Black Box Radar-HD- Registrar with integration with a radar detector.

  In 2012, the company moved from the classic model of OEM distribution to independent expansion of outbuildings. Starting from a smartphone Highscreen Yummy Duo"Vobis" enters the design bureau of Pivdenno-Skhidnoy Azії pristroy with unique specifications. Fahivtsі companies take part in the development of software and hardware parts of smartphones.

  At the beginning of 2012 - at the beginning of 2013, the Highscreen extension is widely represented in federal electronics retailers.
  

  • September 2013 - Highscreen Explosion smartphone - the first highscreen smartphone (Samsung Exynos 4412 processor).
  • Lutiy 2013 year - Highscreen Boost smartphone - the first budget smartphone on Android 4.1, built to last 5-7 days on a single charge with active battery.
  • Serpen 2013 - Highscreen Alpha R, the brand's first Full HD smartphone and the first budget Full HD smartphone in Russia, with a 5-inch Sharp display. The first smartphone from the Highscreen brand, which comes with two replacement batteries (and two rear covers). 2000 mAh and 4000 mAh batteries ensure up to the current autonomous work
  • Spring 2013 - Highscreen Alpha Ice, an Android smartphone with a design that replicates the old-fashioned look of the iPhone 5. Highscreen Alpha Rage - the most affordable (at the time of release) smartphone with a 4-core processor.
  • Zhovten 2013 - Highscreen Boost 2, the first smartphone in the world with two days of autonomous work. The kit with a 5-inch smartphone comes with 3000 mAh and 6000 mAh batteries. Representatives of Vobis Computer announced that they have applied for the Guinness Book of Records
  • February 10, 2014 - Highscreen Boost 2 SE, the model of its front Highscreen Boost 2 has been painted.
  • March 2014 - Highscreen Zera F, an inexpensive 4-inch smartphone with an IPS matrix and 3G. Highscreen Thor with 8-core processor
  • April 2014 - Highscreen Zera S, screen 4.5 inches. Smartphone Highscreen Spider, with 4G LTE
  • Lipen 2014 - release of the 4.7-inch Highscreen Omega Prime S smartphone with changed color panels
  • Serpen 2014 - updates of the Zera line of devices: F (rev.S) and S (rev.S), there were significant improvements in the processor, as well as other corrections. The smartphone has a new version of Android OS KitKat (4.4.2). Screen size 480x800. OZP 1GB. Two SIM card slots and one for microSD cards with a capacity of 32GB. [the significance of the fact?]
  • Zhovten 2014 - release of 4-core budget smartphones Highscreen WinJoy and WinWin on the Windows operating system.
  • Breast 2014 - release of 4.7" smartphone Highscreen Ice 2 with additional monochromatic OLED screen for reminder.
  • On December 18, 2014, the start of sales of a smartphone with a great 5.5" screen Highscreen Spade and a device with a battery, a capacity of 4000 mAh - Highscreen Power.
  • September 21, 2015 - start of sales of the flagship model of the Highscreen Zera U smartphone with 5" Full HD screen, with Corning Gorilla Glass 3®, and two batteries of different capacities in the kit: 2000 mAh and 4000 mAh.
  • September 29, 2015 - the release of a 5-inch Highscreen Hercules smartphone with an 8-core processor.
  • June 2, 2015 on the cob of sales of a 5-inch smartphone, with HD, IPS screen Highscreen Verge.
  • June 9, 2015 - the start of sales of the budget smartphone Highscreen Pure F.
  • April 11, 2015 - start of sales of a 5-inch Highscreen Power Five smartphone with HD AMOLED screen, LTE support, 1.5 GB of RAM, 16 GB of internal memory and a 5000 mAh battery.
  • June 20, 2015 the start of sales of a smartphone with a 4.5" screen and a 4000 mAh battery - Highscreen Power Four.
  • 28 June 2015 - Highscreen Boost 3, a five-inch music smartphone with a redesigned camera and 3000 mAh and 6000 mAh batteries included.
  • February 16, 2016 - the start of sales of the Highscreen Power Ice smartphone with a 4000 mAh battery, with LTE, which is positioned as an affordable functional device.
  • Spring 2016 saw the light of day with two new phones from the company - a smartphone with replacement panels Highscreen Prime L and a device with a 4000 mAh battery Highscreen Rage.
  • Cherven 2016 - the company launches sales of a 5-inch smartphone in a metal case Highscreen Tasty.
  • September 2, 2016 - start of sales of an eight-core smartphone with a 5000 mAh battery, an inexpensive price segment Highscreen Power Five Evo.

  Write a review about the article "Highscreen"

  Notes

  Posilannya

  • Vobis Computer
  • // w3bsit3-dns.com, 2012-11-12
  • // w3bsit3-dns.com, 2012-12-12
  • – Interview with Mikhail Chernishov // hi-tech.mail.ru (Advertising publication)

  Lesson that characterizes Highscreen

  Vona sat down to the table, she listened to the words of the elders and Mikoli, who had come to the table. “Oh my God, my God, you are the face, you are the same, so it’s the very same thing, the cup and the same way!” thought Natalya, looking forward to seeing what she was doing against all the households for those who stinked you yourself.
  After tea, Mikola, Sonya and Natasha went to the sofa, at their loves, in which their most sincere loves always began.

  - Come with you, - said Natasha to the brothers, if the stench was sitting at the sofa, - come with you, why are you here, that nothing will be - nothing; what's all, what's good, bulo? And not those tedious, but summarily?
  - Shche yak! - saying wine. - I used to feel that everything is good, everything is cheerful, but I fall into the thought that everything is already sick and that everyone needs to die. Once I didn’t go to the police for a party, but there was music playing ... and so it became boring for me ...
  - Oh, I know. I know, I know, - Natalka pidhopila. - I was still small, so I felt it. Remember, if they punished me for plums and everyone danced, and I sat in class and cried, I won’t forget: I was badly and shkoda was all, and myself, and all shkoda. I, smut, I'm not a wine bula, - said Natasha, - do you remember?
  “I remember,” Mikola said. - I remember that I came to you later and I wanted to comfort you, and, you know, it was shameful. We were greedy funny. I also had a bovdur toy, and I yogo you wanted to. Do you remember?
  - And remember, - said Natasha with a thoughtful smile, like a long, long time ago, my name is little boules, uncle calling us to the office, back to the old booth, and it was dark - we came and stood there raptom.
  - Arap, - Mikola finished with a radiant smile, - how can you not remember? Now I don’t know what the bov arap is, what we were dreaming about, what they told us.
  - Vіn sіry buv, remember, and white teeth - stand and marvel at us ...
  - Do you remember, Sonya? - Asking Mikola...
  - So, so I still remember it, - Sonya answered timidly.
  - Well, I fed about that arap in tata and in my mother, - said Natalka. - It seems like there was no such thing as a good black man. And remember the axis!
  - How, how do I remember Yogo Zubi now?
  - How wonderful, no matter how dreamed it was. I love it.
  - And remember, as we rolled eggs in the hall and two grandmothers raptom, and began to spin around the kilim. Tse Bulo chi nі? Remember, how good was it?
  - So. And remember, like a blue fur coat on a ganka, we streaked out of towels. - The stench sorted out laughing out of the gloomy spirit, not the vain old man, but the poetic youthful spirit, you are angry with the most recent past, de dreaming is angry with the action, and quietly laughed, gladly laughing.
  Sonya, like forever, saw them, wanting to help them sleep.
  Sonya didn’t remember much of what the stench was thinking, and those who remembered it didn’t wake up in her a poetic sense, like they smelled the stench. Vaughn only enjoyed her joy, trying to cheer for her.
  Vaughn took the fate less from the one, if the stench predicted Sonya's first arrival. Sonya repented, as if she was afraid of Mikoli, because there were laces in the new jacket, and my nanny said that she should wear laces in the laces.
  - And I remember: they told me that you were born under cabbage, - said Natalka, - and I remember that I didn’t dare not to believe it, but I knew that it wasn’t true, and so I didn’t.
  Before the hour of moving, from the back doors of the sofa hung the head of the rest. “Lady, they brought the beer,” the girl said in a whisper.
  “Don’t need it, Polya, tell them to come out,” said Natalka.
  At the middle of the roses, which went to the sofa, Dimmler swung up to the room and pidiyashov to the harp, which stood in the couch. Vin took the cloth and the harp saw a false sound.
  - Eduard Karlich, play the caress of my love Nocturiene Monsieur Filda, - saying the voice of the old countess from vital.
  Dimler took the chord and turned to Natasha, Mikoli and Sonya, saying: - Youth, how to sit still!
  “That’s philosophic,” said Natasha, looking around at the whiting, and went on with Rozmov. Rozmova was now talking about a dream.
  Dimmler began to grow. Natasha indistinctly, on her back, went to the table, took a candle, brought it out, and, turning, quietly strength on her plate. Near the room, especially on the sofa, they sat on a stench like that, it was dark, and at the great window, falling on the stern light of the new moon.
  - You know, I think, - said Natasha in whispers, attaching herself to Mikoli and Sonya, if already Dimmler was skinny and all sitting, weakly plucking the strings, maybe you can get rid of the indolence, or it’s almost new, - if you think so, think, everything will die, Before guessing that you remember those that it was the first, that I was in the world ...
  “Tse metampsikova,” said Sonya, as if she had learned well, she remembered everything. - The Egyptians believed that our souls were with the creatures and again with the creatures.
  - No, you know, I don’t believe that we were in creatures, - Natasha said whispers to them, wanting music and died, - but I know for sure that we were angels there and here and there, and I remember everything yataemo …
  - Can I come to you? - Saying softly pіdіyshov Dimmler і pіdsіv to them.
  - Yakby mi were angels, then why did they eat lower? Mikola said. - No, you can't buti!
  - Not lower, who told you, what is lower? ... Why do I know what I was earlier, - Natalka rebuked the perekonannyam. - Aje the soul is immortal ... now, as I live forever, so I lived before, I lived forever.
  - So, but it’s important for us to show eternity, - having said Dimmler, a kind of pidishov to young people with a swaying, unimportant smile, but now speaking so very quietly and seriously, like a stench.
  – Why is it important to reveal eternity? Natalka said. - You will be, tomorrow you will be, you will be forever, and yesterday it will be and the third day it will be.
  - Natasha! now your devil. Sleep me sometime, - I felt the voice of the countess. - Well, you've settled in, mov builders.
  - Mother! I don’t want to, - said Natasha, but at the same time she felt like it.
  All of them, to remind the elderly Dimmler, didn’t want to interrupt the rozmov and go out of the couch, but Natasha got up, and Mykola sat at the clavichord. As soon as, having stood in the middle of the hall and made the best place for resonance, Natasha began to sleep in love with her mother's dog.
  Vaughn said that she didn’t want to sleep, but she didn’t sleep long ago, and then she didn’t sleep like that for a long time, as if she had slept that evening. Count Illya Andriyovich from the office, de vin roaming with Mitinka, chuv її spіv, and like a scientist, who hastened to go grati, finishing the lesson, straying in words, punishing the keruyuchemu and nareshti castle, and Mitinka, tezhovchki, listening, . count. Mikola did not raise his eyes from his sister, and at the same time translated them from her. Sonya, hearing, thought about those, how majestic the difference was between her and її friend, and how it was impossible for her to be so charming, like a cousin. The old countess was sitting with a happy smile and tears in her eyes, her head swaying. Vaughn thought about Natalia, and about her youth, and about those who are unnatural and scary in every future love of Natalka and Prince Andriyem.
  Dimler, pidsivshi to the countess and flattened his eyes, hearing.
  - Hі, countess, - having said wine nareshti, - tse European talent, їy vchitisya nothing, tієї m'akostі, tenderness, strength ...
  – Ah! like I'm afraid for her, like I'm afraid, - said the countess, not remembering to speak to Kim. Її maternally sensitively said that it was too rich in Natalia, and that you won’t be happy. Natalka did not stop sleeping yet, as the croweds of the fourteenth Petya came in near the room, telling them that the mummers had come.
  Natalka raptom zupinilas.
  - Fool! - She screamed at her brother, went up to the stiletto, fell on the new one and sobbed so much that she couldn’t growl for a long time.
  “Nothing, mom, right, nothing, like this: Petya is mean to me,” she said, trying to smile, but tears all flowed and sobbed, crushing her throat.
  Dressed up yards, witches, Turks, shinkars, pans, scary funny, bringing cold and fun with them, timidly huddled in the front; then, hovayuchis one by one, climbed up to the hall; And sorom's heart, and then all the more cheerful and friendly began songs, dances, choirs and Christmas games. The countess, recognizing the guise and laughing at the brethren, went to the hospital. Count Illya Andriyovich, sitting by the hall with a soothing laugh, praising the roaring. The juveniles went somewhere.
  Behind the pіvgodini in the hall between the other mummers, another old lady appeared at the fіzhmakh - tse buv Mikola. Turk buv Petya. Payas - tse buv Dimmler, hussar - Natasha and Circassian - Sonya, with painted cork whiskers and eyebrows.
  After a condescending zdivuvannya, unrecognized that praises were not taken from the side, young people knew that the costumes were so garnished that it was necessary to show them to someone.
  Mykola, who wanted to beat everyone on his trinity on a miraculous road, having uttered, taking ten outfits from the yard people with him, go to the uncle.
  - Ni, well, yogo, old, embarrass! - Said the Countess, - that one is nowhere to turn to the new one. Vzhe їhati, then to the Melyukovs.
  Melyukova was a widow of children of a different age, as well as governesses and tutors, as she lived for chotiri versti from Rostov.
  - Axis, ma chere, wisely, - the old count sighed, as he broke down. - Let me get in at once and I'll go with you. Already I will destroy Pasheta.
  But the countess did not wait long enough to let the count in: his leg hurt all the days. They said that it was impossible for Illi Andriyovich to go, but if Luisa Ivanivna (m me Schoss) is going, then pannochki can go to Melyukovo. Sonya, always fearful and stingy, asked Luisa Ivanovna not to instruct him, more mildly for everyone.
  Sony's response was the best. Її vusa and eyebrows supravisually went to her. Everyone told her that she was already out of harm's way, and she was overwhelmed in her powerless mood. It was like an inner voice saying that no one should ever lose their share, and that there was a lot of other people in their human cloth. Luiza Ivanivna was in time, and for the first year of the year, chotiri troikas with twins and buboes, chirps and whistles with pdrizas in the frosty snow, went to gank.

  Not a lot of Russian brands on the smartphone market can clearly say that they have no competitors in their segment. Far from rich someone - know that sales in large parties and for a short term smartphone - a pardon of Chinese pickers. And yet, few people dare to say that these products compete with Samsung flagships, but in some ways I turn them around.

  Mikhailo, let's get to know the ideology of the Highscreen brand a bit. What are your goals, what paths do you use to achieve success in the competitive Russian market of mobile gadgets?

  As part of the Highscreen brand, we started to represent non-trivial gadgets, which I would like to save my “rodzinka”. In this manner, we tried to distance ourselves from the masses of parasol brands, as if to propagate the same type of, in fact, outbuildings to Russian residents. I, not a prihovoy, we successfully worked for a stretch of a thriving hour.

  Highscreen PP5420 in 2009 became the first officially delivered Android smartphone to Russia, two months ahead of HTC Hero. The Highscreen Zeus model became the first Android smartphone in the country with a floating QWERTY keyboard, as well as the first device on this operating system with a price tag below 10,000 rubles.

  The Highscreen Hippo with its 5-inch screen is way ahead of the Samsung Galaxy Note in the smartphone-tablet category. This is the first similar attachment in Russia.

  The reader Highscreen Alex in Russia (and contagiously in the world) has no analogues, the same "reader" with two displays - E Ink and TFT - in one case, which works on a fully functional version of the Android operating system.

  Highscreen Cosmo is the first smartphone with original and different side effects, “coloured music”. Nothing like this before, not after us, without piercing us.

  Highscreen Cosmo Duo is another "double sim" Android background in Russia. (The Gigabyte GSmart G1310 became the first, which also appeared for sale to our customers - Vobis Computer, the distributor of smartphones in the Gigabyte Communications company on the Russian market.)

  Another part of our strategy has always been an aggressive pricing policy. Let's just say that the Highscreen Nano on Windows Mobile became the first smartphone with a price lower than 5,000 rubles (you can't really appreciate a couple of old Nokia models on Symbian, they were sold for big pennies, but they fell in price over time). Otherwise, a great smartphone with ordinary, unremarkable characteristics.

  In the rest of the century, competition in the smartphone market has sharply become hot, dozens of practically identical smartphones with insignificant characteristics are on the police shops. It has become difficult to propagate the market with a uniquely technical filling. That's why we changed our strategy. Now we can’t pragmatically promote unique solutions, but instead we’ll try to excel. So, our competitors have the same models, like ours, moreover, they have different prices. Ale tsi models are announced with a delay of 3-4 months, so we are significantly more competitive with other models.

  Are you talking about the Highscreen Alpha line with GT and GTR models?

  The numbers of the 2012 model became a turning point for us. Behind them, we have first placed in our hands a significant part of the process of creating smartphones. I do not have a plan for software. We began to take an active part in the creation of the very "zalіzka", in the choice of hardware components. Our design bureau is now setting up special, unique specifications, with which Chinese partners (design houses) “create” apartments.

  As a result, the Highscreen Alpha GTR became a real "bomb". For the first time in Russia, we have propagated a sponzhivachevi IPS-screen with HD-split building (before the speech, the Japanese company Sharp), support for two SIM-cards and a dual-core processor in a smartphone with a price of 11,990 rubles. The model has become a key not only for our brand, but also for the budget segment of smartphones. In the past, HD-screens with 1280 by 720 pixels (like our Alpha GTR), like before, are actively victorious in the new flagship smartphones of the largest light brands. In this way, more low through the release of the Highscreen Alpha GTR is equal to top branded smartphones such as HTC and Samsung. In a different way, for the help of the Highscreen Alpha GTR itself, it’s not without support for the past, but it’s absolutely incorrect today’s stereotype about the duplication and technicality of “dual-symbol” smartphones.

  Having proven itself well and the "younger brother" Alpha GTR - the Highscreen Alpha GT model, becoming a "chip" becoming 1 GB of RAM at a price of 8,990 rubles - rich smartphones in the price category do have 512 MB modules. Age of RAM is another parameter after the processor, which adds to the speed of the smartphone. And we also offer a memory card of 8 GB or 16 GB in the kit (in case of Alpha GT and GTR it’s possible) - it’s far from safe to put brandy in a box with flagships.

  With respect, we are continuing the development of more and more early models on a par with their serious modernization. For example, the 2013 Highscreen Yummy Duo (the first version became one of the hits in the market of budget smartphones in 2012) was upgraded on the cob by removing the MediaTek MT6575M single-core processor with a frequency of 1 GHz - replacing the number of “starter” 650 MHz ones.

  In fact, Yummy Duo-2013 is the most accessible Android smartphone in Russia with similar characteristics. For 4990 rubles in the middle we offer a great 4.3-inch screen and a 5-megapixel camera.

  The second garniy butt is Highscreen Alpha GT rev B, which replaces the MediaTek MT6575 chipset with the MediaTek MT6577 dual-core processor. We also requested an update to Android 4.1. І all for fixed price - 7 990 rubles.

  A lot of koristuvachіv skarzhilis on vіdsutnіst vіdstіnіstі pіdtrimki poderednіh models smartfonіv. Zokrema, Highscreen Jet Duo, Highscreen Cosmo and Cosmo Duo. We've been powered up by the drive for updates to Android versions. Apparently, deaky coristuvach dossi s pobojuvannyam put up to new models - Alpha GT and GTR. How do you manage Highscreen updates at once?

  A small number of koristuvachivs know about those, as if they were really inspired by the process of preparing and releasing updates for Android smartphones. Such a thought dominates: having released something like Android 4.1, it is enough for the brand to zavantazhit the system’s winder, “screw” yoga to the model that “let it go to the people”. Really, it’s a richly folded process from a technical point of view. І start from the chipset picker. Navit company to Sony or HTC check check if the same Qualcomm gives them an Android update for the robot. Here Highscreen does not look like competitors in any way, being in direct fallacy, let's say, like MediaTek. Preparation of releases by the chipmaker - the share of forum specialists. And after the announcement of such releases, you can vote about those new glitches that are heard in the "self-made" firmware in the most part.

  We should also clearly understand that we, a legal official postal worker, cannot go “hacker way” and independently “correct” the system, swipe the releases of new versions of Android. We ensure the warranty support of all attachments, as if they were updated by official firmware released by us. And that’s why we’re afraid to go the official way – we’ll start releasing update packages for our outbuildings, together with Chinese partners, to upgrade the firmware and work on official releases. So, maybe it’s amazing that in a number of vipadkivs we can’t be able to release official firmware, just like the forums “ruffle” with unofficial “variant romivs” for our devices.

  I can say that, again, the Alpha series has become a turning point in my plan. GTR and GT for rev B have already been updated to 4.1. An update is being prepared for the flagship model on the cob 2013 Highscreen Explosion.

  How do you think MediaTek guesses - how do you evaluate the work of a Taiwanese company, why budget-segment vendors are increasingly stealing chipsets?

  MediaTek is worthy of the honor for those who help to promote the stereotype about Chinese extensions, including, but not limited to, A-brand products. The company was the first to switch from the production of "bare" processors to the proposition of the market of ready-made platform solutions: an integration processor on a board with other components. Chinese factories are left with nothing to do with the design and screen, install the camera and battery. Yakisna, that inexpensive hardware platform provoked a “boom” of affordable “dual-sim” smartphones. That scorching rіven brіven the quality of such models in the results visibly zrіs. MediaTek ensures optimal scaling, enhancement, lowering of Qualcomm. Moreover, there are a few top companies, and dozens of partners of different equals. Here it falls to the idea of ​​an analogy with the virobniks of software platforms. One of the reasons for Android's success against Windows Mobile was due to Google's buggy approach to dozens of small device builders.

  At the same time, Qualcomm has won the favor of the makers, it’s easy for us to appreciate the company’s adequate supply of cheap chipsets.

  Turning to the power update - Highscreen Alpha GT and GTR already took Android 4.1. Aje MediaTek was the first to give Jelly Bean to cheap chipsets. And the axis of Highscreen Blast and Strike based on Qualcomm MSM8225 is the official release of Jelly Bean, unfortunately, not to play along. Never mind! And on the right, as I already said, not in our ignorance - on the right in the Qualcomm policy: (. However, on the budget models with Qualcomm chips it’s already high, coristuvachi, like before, they trust the American brewer. niche tezh.

  Before we speak, in the rest of the hour, MediaTek chipsets win not only brandy of another echelon, but the first class company. A bright example of this is Sharp and її models SH530U, SH631W and SH837W. To draw parallels, then at the same time MediaTek is the same AMD as opposed to Intel. So, the AMD solution is a bit harder, but the stench is not so expensive.

  Today, MediaTek is engaged in the sale of smartphones in the far-flung market of parasol brandy on Digma and Ritmix. In your opinion, how will the budget segment of the smartphone market develop in 2013?

  Smartphones are getting bigger, technical powers between them are less. Navit design models of different brands are practically identical. Koristuvachevi all skladnіti zrobiti vybіr at impersonal the same typical solutions. As a result of competition, more and more people go over the price level: whoever buys cheaper, that one gets paid. We worked out a similar scenario for the development of the market in the segment of navigators. It is easy to convey the development of the situation to that. At such a moment of gravity, as if to propagate the same type of solution, become too rich, prices fall lower than the critical minimum, the marginality (profitability) of this business will fall more often, and then the “winning” of weak gravity will naturally become stronger.

  Survive three types of companies. Those who supply great promises of outbuildings and building suttvo "pouch" at the price tag (for example, teXet). Ті, who actively invest in the growth of recognition and popularization of the brand. The third way is the way we have chosen for ourselves - commodity diversification. To promote the market for extensions that you want to see on aphids of the same type of competitors. But here it is necessary, as it seems, “Sweetly bigati”, so that you can excel. As I already said, our way is the third one. We also want to understand all the importance of "promoting" the brand and the competitive price factor.

  Why does Highscreen look like other Russian brands, like talking about smartphones?

  Mi is not pragnemically touched. Highscreen is more or less specialized on smartphones and less on them. We may have a great record in this segment of the market, about which I have reported on the interview on the cob. Coming from our deep understanding of the smartphone market, we have a professional approach to the category of attachments. As you can remember for the assortment, Highscreen has a policy of "less is more". The latest model range - less than 8 smartphones, the appearance of new products will be introduced when the previous models are sold. It’s better, lower to pronounce a dozen or more practically identical models, facilitating their sales and facilitating the selection for purchase.

  In fact, Highscreen has only two flagship solutions at once - the Boost and Explosion models. What stink can zatsikaviti pokuptsіv?

  Highscreen Explosion is an example of the fact that my health work is not only budgetary "dual-sim" smartphones, but we still have to talk about some kind of compromise on productivity. Explosion is the right flagship smartphone in a completely understandable word. Explosion wins the core processor Samsung Exynos 4412. This solution is also in the Samsung Galaxy S III, and in the Galaxy Note II - hit devices on the light smartphone market in 2012. We again became the first, having leaned against the pose of competition from our budget-friendly choti-core smartphones. For a uniquely low price of 12,990 rubles, koristuvachs took off a top platform, an attractive design, a 4.7-inch HD display and a 2500 mAh battery (larger, lower for the Galaxy S III with yoga 2100 mAh). Having paid close to 7 thousand rubles (about 30%), you can take away the same capacity as one of the most popular Android smartphones in 2012.

  Highscreen Boost is an unusual model that solves the main problem of the latest Android smartphones. The first smartphone in Russia with a reinforced battery, 4160 mAh storage capacity. For comparison: up to “double-burning” Android phones, you can only carry the Lenovo IdeaPhone P770 and the Motorola RAZR MAXX series with 3500 and 3300 mAh batteries, obviously. Appointed smartphones are safe for up to 4 days without charging, while Highscreen Boost building is protected for a record 5-7 days.

  Have you ever had a chance to make some compromises for the sake of the record-breaking Highscreen Boost show?

  As you can see, the battery has a capacity of 4160 mAh for the purpose, it can not be enough. That Highscreen Boost, let's say, is in hand. The case is also unlikely to please its stringency - 14.2 mm for an average indicator of 10 mm (for budget smartphones).

  Otherwise, Boost is a typical modern smartphone with normal characteristics for a price of 8990 rubles. The screen is 4.3 inches with an IPS matrix and a qHD retail building. Android 4.1.2 Jelly Bean, 1 GB of RAM, Qualcomm MSM8225 dual-core processor with a frequency of 1.4 GHz, 1.3 megapixel and 8 megapixel cameras - all in order. A lot of "state employees" with a similar price are controlled by Android 4.0, run on single-core MTK processors and equipped with only 512 MB of RAM.

  Z Highscreen Boost pov'yazana cіkava іstorіya. On the right, during the preparation of the model, our Chinese partners mixed up the screens and deliberately installed a display similar to the Japanese company Sharp. Sharp displays are one of the best on the market, and the Japanese company supplies screens for the iPhone 5. Although the screens are not found cheap. As a result, having finished the first batch of smartphones and having revealed the “pidmina”, we did not correct anything, but simply “put in” in the slick screen, propagating the good product to the coristuvachi on the way out.

  A similar “double-burning” smartphone is in DNS - our device is a little expensive, then it plays for the size of its display, as well as for a number of parameters.

  Android 4.1.2 reached the Samsung Galaxy S III in early childhood. Will there be a similar update for Highscreen Explosion?

  As I said before, we are planning to release an update in the next hour. Nayimovіrnіshe, vzhe at kvіtnі. By the way, with Samsung Exynos 4412 purchases of Highscreen Explosion will get a lot more "bonuses", lower you can get at first glance. Wait a minute, vrakhovuychi status Galaxy S III as the leader of sales in the whole world, independent retailers and at once, and in the nearest future, will be able to secure the convenience and “bug-free” work of their programs with their smartphone. Tobto іz chipset Samsung Exynos 4412 Quad. As you can see, Highscreen Explosion automatically removes this priority. In addition, the model is compatible with Android updates, such as the Galaxy S III, even if it has some tricks. I didn’t want to make unfounded forecasts, but at the same time Android 5.0 for the Galaxy S III will appear, and Highscreen Explosion. Once again: everything at a "tasty" price - 6-7 thousand rubles lower than the official price of the Galaxy S III.

  Highscreen Explosion and Boost – your flagships on the cob of 2013, are we not less modest smartphones?

  So, you maєte raciyu, tіlki "seed to the market." Planіv, as it seems, is a great number! By the end of the year, you will be more adversarial models, as I will reaffirm our desire to be present on the market as such a technical “pioneer” of the budget segment. This shows that the rest of the technology is available not only to A-brands. Zakrema, you will soon realize that smartphones with a separate Full HD screen are not attached to all-inclusive expensive flagship models.

  Speaking of which, on the basis of the latest model range, one can argue that Highscreen is not limited to MediaTek chipsets - we also have the best solution of Qualcomm and Samsung. In the future, it is planned to install the platforms of those other wired "outside" companies. For example, NVIDIA.

  Yakim Vi Bachite the main purchase of your products?

  Let's pardon Bulo b vvazhat that the buyers of our outbuildings are people with a low status. I said bi іnakshe. Nasampered, all people with a rational approach to the addition of buildings. The best inhabitants of the regions, even if not only. Moscow and bags of other Russian megacities "spread" with brands. Here, people often buy attachments, taking to respect not so much the functionality of a smartphone, as a more widely promoted name, the “prestige” of a trademark. People are essentially ready to overpay just for the brand. The regions are more mature, marvel, rethink, on the basis of increased functionality / quality / price, and then on the brand. Such purchases, having achieved the same characteristics of the Highscreen Explosion and the same Galaxy S III, for a reasonable price in the price of swedish, are more vibir on the mediocrity of our smartphone. Moreover, on the butt of our remaining models, we can already effectively talk about the launch of new Highscreen products with the flagships of international brands that are leading.

  Svіdomy vіdkhіd expensive methods of prosuvannya give us vіdminniy reserve zberezhennya low tsіni pristroїv. Navit design of our site looks a little less modest. In our opinion, at this stage of Highscreen, we should put our money in front of the product.

  Vobis Computer Company, the owner of the Highscreen brand, has a number of own retail stores near Moscow. What is the role of the stench?

  Vlasna trade merezha for us is not worth any significant income. Our stores - tse, svidshe, dodatkovyy and dosit important maidanchik for direct work with spozhivachami. Through our power, we will distribute the borders of mi “matsayemo market”, we will take the most accurate and accurate call from the people. Distribution points also work as a kind of service center. All consultants play the role of competent technical fahivtsiv, building help in solving problems of buyers with Highscreen products. At any store, you can build attachments for warranty repairs.

  Vlasne, our company stores are not rich - less than 10. For us, it was not a source of income, but, rather, a costly, and even more important part of our business.

  Your one-stop service center for restocking near Moscow. Highscreen is selected for service delivery in regions? Some competitors are talking about “Highscreen is not allowed to go to the regions closer to its spare”…

  Vіdkrittya wide range of service centers in such a majestic country, like Russia, economically, and technologically underestimated. Sumny dosvіd deyakah of our competitors (eg Rover Computers) tse showing borderline clear. Show yourself small places from the apparently low level of sales. How many guarantees are there? Five for a month? Chi ten?

  A smartphone is a technically foldable accessory with no particular elements - a screen, a board, a microphone, body elements, antennas, and a battery. Theoretically, everything is lamaetsya.

  It is simply impossible to create across the country without any warehouses from stocks of all spare parts. We will look for spare parts from hundreds of service centers, graciously vindicate the nutrition of the staff on the missions. Everything is transformed into a complex complex problem, the solution of which is “on the forehead” is possible, either at times of high parity of marriage of extensions (a lot of repairs - a lot of spare parts - a sense of having hundreds of engineers in all countries), or at times of a fair mass sale. Neither a high equal ship, nor millions of sold outbuildings, we still cannot “boast”.

  To that we sent a different way. Highscreen victorious so-called "European" service model

  At the Sunset, the famous pickers work with a small number or one main service center, and the caretakers manage the problematic outbuildings through the express service. The presence of a small number of service centers allows me to provide them with the widest possible range of spare parts. Plus, “pull” the service engineers as much as possible. And the express service provider will shortly have an hour of delivery at the service until a few days.

  Obviously, at the time of the warranty repair, such a correction to the service and back - for the rahunok of the virobnik. We are the first, who on the Russian market of mobile electronics, having sold a similar "European" model. At our point of view, the "mediator" is the courier service "Poshti Rosії". Coristuvach can independently send attachments to the post office or call the courier - all charges will be paid by Highscreen. Come out, with the minimum vitrates of the Highscreen service, you can visit the most sparsely populated place or village. Just like there is a branch of “Poshti Rosії”, there is our service. I’ll tell you again, I’m not talking about simple parcels, but about the express service (the Russian analogue of the all-world-wide delivery of DHL and FedEx). The maximum hour of delivery to the central service center is 5-6 days. Navit from the most distant region.

  How to work Highscreen to improve customer service in your outbuildings?

  Naygolovnіshі - staffing with fahivtsy of high level. Not long ago, Kostyantin Kaftan became the head of our technical support service. Tse people with a bagatarіchny dosvidom of work in the organization of nutrition and control of the work of the technical support service. Before us, Kostyantin miraculously proved himself in such companies as Paragon Software and SPB Software. At the same time, we add respect to the acceptance of new recruits and the expansion of the personnel warehouse.

  At vodgukah coristuvachi often show for those chi іnshі moments slubu in outbuildings. It dawned on me that the dissatisfaction of the buyer hangs out with a greater sense of humility, lower the satisfaction of the spozhivach. Tim is not less, what can you say about the rіven slube of Highscreen smartphones?

  First of all, let's guess, what would be in the plan for the slubu I will attach the same HTC 6 years ago? The same brand was also called Qtek. I wish I had an indescribably bigger, lower contagion. Attached Qtek zrazka 2007 it is important to call rock yak_snimi. Mi tse well know, oskolki є official distributors of HTC richly rokiv. Think of a glofiish brand extension - the forerunner of today's Acer smartphones. Yak_st bula ... mm ... m'yako kazhuchi, no more. Riven shlubu syahav 15%.

  And you can also guess the market for the best mobile phones of the 90s, if Nokia was synonymous with an unambiguously good phone for serious people, and Samsung was no more than a “Korean non-yakish shirvzhitka”.

  A leather brand can go through the song path of its development. In addition, there is a lot of work on the quality of products. It's nasty, as the situation does not change every year (guess, again, RoverPC, scho timchasovo dormant). Ale, it’s more welcome rіdkіst. Like growing business, growing brand, growing quality of products.

  More rіk rіven the slyub of our annexes, becoming close to 12-13%. These same models of Jet Duo and the first Yummy Duo. I am not ashamed to know that we have done a great job together with our Asian partners and have significantly increased the control over the quality of the products that are released. Through the war, the rіven shlyub decreased to 6-8%. For reparation: at the same time for the flagship HTC models, the price is -3-5%. So, we are still doing HTC for the cim parameter, ale, like bachite, having risen step by step.

  If you talk about smartphones from brands of a different echelon, it’s practical, with maniacal hoarding, to joke about analogues in China and bring them to the market, which can buy such smartphones much cheaper. How do you get up to similar applications?

  Coristuvachi, as if they want to sue smartphones in Chinese online stores, always slander the price in their arguments, but modestly zamochyuyut about the satellites and risks. Don't forget that a wide mass of buyers of "original Chinese amateurs" occupy a microscopic part - no more than 2%.

  Shopping at Chinese online stores has one distinct plus - saving pennies. Ale є th impersonal minus. Not the layers of the obvious, but the whole lot of the obvious.

  Not everyone deserves a check before the month - this is the term by which the model is delivered. For the whole hour, the model can become old, and the price for the її official analogue will decrease.

  As our buyer is “suspicious” for a purchase, he goes to the nearest retail point, randomly chooses among smartphones and can take them in his hands, as a result of which, as a result, the real information about the device is out. Even after locking the phone from China for an hour, the client will take it away, seemingly, gazing at the wrong smartphone, which I see on a beautiful picture on the Internet and looking at some site.

  The existence of a normal official guarantee is another problem for orders from China. Certified smartphones in distribution are serviced at company service centers. For consumption, you can turn the smartphone back to the seller without delay after the purchase, because for some reason the model did not rule, the “Law on defending the rights of people” did not affect our mind. "Chinese purchase" - ce rizik. Tse listuvannya with the seller, wasting an hour on the transfer "back and forth" that the same time of responsibility at the reliable equal service. Here rozrahunok go only to those who run an online store that does not risk its reputation and “kidatime” saves from other countries. Ale de jure, the Chinese seller is not guilty of anything - the act of purchase and sale is carried out on the territory of a foreign state.

  I'm not saying that buying from China is absolutely evil and 100% fraud. Yakshcho koristuvach may be far away dosvid pridban - I can’t mind anything. Tіlki practice pokaє, shcho basically takі pokuptsі - tse "technogіki", yakі ready "rizikuvati" hour, nerves, ready to independently razbiratsі іz zamovlennyam I'll add it to distant "additional" otrimanogo goods (experiment with firmware thinly).

  As car enthusiasts, they can be satisfied with the unscrupulous "garage bug" in the "cheap" cars. How do you know that a lot of car buyers are a priori ready to spend an hour on a technical "mark" with their own clothes, to instill obvious knowledge for the obviousness?

  A classic analogy is playing Russian roulette. For most of the vipadkіv, everything goes well, ale tim, to whom this “cartridge” is trampled, you will not be late.

  And here is nourishment in what you value more in life - your time and nerves are pennies. Somebody is ready to risk spending hours and nerves for the sake of saving money, someone is careful to spend more money, but be calm and inspire at his own house.

  What is the molding of prices in the official distribution channels? At the same time, the parasol brands have the right models, but they seem to look like the Chinese models, there is no more “nameplate”. With this, the qinnik is commemoratively high, lower among the Chinese. Why so?

  A purchase in a Chinese online store is a purchase on the territory of a foreign country. We practice with the official distribution channels in Russia and take it to the point of respect for the powerful legislation and the realities of the distributive market.

  As soon as a smartphone crosses the cordon at the warehouse of the official delivery, its price will increase by approximately 26% for the cost of transportation, VAT (18%) + mita, insurance and other payments. Let the distributor add 10-15%. Before speech, the income of a distributor (we ourselves distribute our own extensions) is the least part of the "cheat". Dalі razdribnі merezі plus their 30%. Adzhe same rozdrіbnі merezhі pay for the rent of retail outlets, sales staff, logistics (delivery of goods for thousands of outlets in all kraїnі) and a lot of other wines. As a result, a smartphone, which costs $100 in China, is sold at our retail store for about twice as much for a weekend price - about $200.

  Buvay, scho people are paying for the construction of buildings in China not for a special vendetta, as it happens when shopping in an electronic store, but for a downright resale. Ale tse vzhe vіdverta smuggling z usієyu vіdpovіdіlіstyu. Among them are criminal. Putting such deliveries into the butt of the official "bilim" brands is simply stupid - we do not violate the law, to make it as easy as possible for the life (prices will be lower!).

  Highscreen products are only intermixed with smartphones, what are other categories of gadgets under your brand? Are you planning to release, for example, tablets?

  Smartphones are our main, “native” business. Alemmy is constantly experimenting with other categories of mobile electronics. Recently, we were actively engaged in navigators (we ourselves “brought” the Taiwanese brand Mio to our market). They tried their hand at the readers.

  At the same time, within the framework of our brand, we also work with video recorders. Moreover, the ideology of our business with registrars is similar to what we are doing on the smartphone market: I will propagate to the coristuvachs “from the rodinka”. Recently, in 2011, one of the first officially available registrars in Russia with two cameras, a G-sensor and a GPS module, the Highscreen Black Box, appeared. The 2012 version of Highscreen Black Box Radar-HD, which for a long time has been left with the only hybrid recorder with a radar detector on our market. This is one of the largest selling registrars in Russia of the past.

  The latest top proposition of Highscreen is the Highscreen Black Box Radar Plus model, in which the battery and the ability to demonstrate the Strilka-ST complex are presented. Attachment costs 8990 rubles, even if only a radar detector with the ability to detect the Strilka radar and a GPS module will cost at least 6-7 thousand rubles.

  Add here the price of a Full HD-recorder with an accelerometer and a GPS receiver - more thousand 6. In this way, the savings in the cost of adding our outbuilding is equal to the purchase of two other outbuildings to become close to 3-4 thousand. It doesn’t seem like it’s about those who just add a trite place under the frontal slope to take less. That cord of life is more than one :).

  As I said above, our business model is to promote coristuvachi either with a “rodzinka”, or an add-on that has technical specifications on par with top-end A-brands, but at prices 30-40% lower.

  As far as we can be able to propagate the truth of the cicada in the future with the help of the strategy, I can be stubborn. Until recently, the market for tablets did not show great enthusiasm among us, which did not seem to suggest really cicava in terms of functionality, or “licorice” in terms of technical spec-price. Recently, we have adjusted our view on the tablet market. Zagalom, they tried to try it ... To save the intrigue, I’ll tell you more than a few moments: a 4-core processor, an 8-inch IPS display, 3G and the price is lower for 10 thousand rubles. Check for details with the nearest dates, follow our announcements :)

  We can't help but ask about your competitors - whom can you name like that, how do you rate your activity?

  I can't say that we have direct competitors equally with the same market strategy - "grab on top". All the same, Highscreen is always a good idea to promote an extension with unique "chips", and not just a low price. In such a rank, small in our market, we can compete head-to-head. Prote want to bi signify the brand Fly, deyakі її pristroї dіysno merits for respect and zmushuyut us "to get on our nerves". Explay is also sometimes guessed by suitable models. First of all, there is healthy competition for the participants in the market, including us, to a far greater degree.