What to enter before Internet marketing. Internet marketing - what is the essence, tools and methods of Internet marketing. Success in business and global web

Good day! Today we will talk about Internet marketing. For tribute to the Gromadska Dumka Fund, maybe 74 million people are transferred to the Russian Internet, it became easier to sell it for the help of the all-world web. Stars and internet marketing gaining such high popularity.

Understanding the essence of Internet marketing

Below we will talk about what Internet marketing is. The Internet today is the global medium for the implementation of all points of marketing, to which lie:

• Commodity (product) - a commodity or a servant, as it will be sold;
• Tsіna (price) - molding and pіdtrimka konkurentnopromozhnoї vartost_ sale of goods and services;
• Place (place) - point of sale of goods and services, Internet marketing for these purposes;
• Promotion (promotion) - methods of the scheme, how to sell goods for service, the main method of pushing and molding positive thoughts about the promotion of the product, as well as the recognition of the middle of other similar products.

It’s obvious to the entrepreneurs that more people knew about their product, the stench is getting more and more addicted to selling on the Internet.

SEO, contextual advertising, copywriting, viral texts, video, web analytics are all part of one whole Internet marketing tool. Those who want to transfer their business from offline to online, can clearly know the purpose of Internet marketing and other needs.

The Internet has long become not just a place for transferring and retrieving information, but a great maidan for sale due to other factors. Selling online allows you to reach the highest conversion rate as quickly as possible, switching from an Internet resource to real buyers of real products.

Crimean brands and goods on the Internet have recently been circulating information, services, services, ideas, and everything that can bring profit to them who have done everything.

Web Marketing Experts distribute internet marketing to 4 warehouses. Really, these warehouses are the main ones for any kind of marketing, so you know about it.

1. At the same time, it is necessary to determine the strategy for moving the business online;
2. Dali necessary to take away human traffic, which is guilty of turning into real buyers;
3. All information from the resource must be collected and analysed, in order to understand what people are supposed to do, why they stink from the resource, they don’t buy anything, and, apparently, to improve the resource sale;
4. To re-turn the client to the resource, marketing tools are used, for example, a loyalty program, a bonus system or a discount.

Deyakі marketers Іnternetі in okremu warehouses vidіlyayut robot site Yogo optimіzatsіyu, htos vvazhaє scho bunt zavdannyam іnternet marketer Je pіdvischennya prodazhіv for Relief Іnternetu, tobto vіn guilty zaymatisya zbіlshennyam lyudskogo trafіku, gotuvati potentsіynogo klієnta to maybutnogo sale prodavatsya product that zaluchati klієnta until the next year for additional marketing moves.

Let's know about different tools, which help to effectively advertise a product and conduct a pr-action, an Internet marketer can see an analytical mind. It is necessary for you to take into account all the data, omit the (potential) purchase, analyze them (you need to understand and explain the data, take it away with the zdiisnennі diy) and win from the distant ones.

Appointment is so different, since the skin has a priority to set its own. This problem is especially widened in great companies, where a great team is engaged in sales in a small scale, in a wide range of shoes, and as a result, the stench can easily reach the delivered mark.

Therefore, it is better to look at all the points of Internet marketing in a complex, as mutually possible examples, and not just take the tools.

Comprehensive fitting in the yard

Now it has become clear that Internet marketing is a complex of entries, directing to achieve high results in sales in the region. The whole complex includes a lot of appearances, starting from the development of the strategy and up to the methods of attracting clients.

The development of the strategy includes 4 points:

1. Analysis of the target audience and drink;
2. Market recognition of such products from competitors;
3. Site position;
4. An addendum of marketing cues to promote the sale of the company's product.

To see the product is only half right, it is necessary to understand the strategy of the market foundation, otherwise you can’t do it. To get to the site of potential buyers, it is necessary to designate your target audience. I thought, as a store of children's toys, the target audience is to become young mothers, and not forty people without children.

It is necessary to know your competitors in order to reveal their weak sides, pardon and win, to win them over in your online business (albeit not fanatically, purchases need originality, not a clone of your company). It is also necessary to analyze the prices on the market of similar products, so that the varity is adequate and attractive for potential buyers.

Before the cob of vykonannya specific deeds, it is necessary to put together a clear plan: for now the goods will be consumed, to whom the wines will be consumed, who will be satisfied (because of the purchase), varst, how the channels will be victorious for passing through, why the stink itself?

The reality is that the previous stage of rozrobka prosuvannya richly ignores someone, who at the same time wants to see a large number of buyers come, and then you can also work with them.

This is wrong and stupid pidhіd, so that spending pennies on lucrative clients can be even richer, and coristi in the face of nothing.

The main task of the Internet marketer is to attract potential buyers and reconsider the purchase (lead generation), because if there are no buyers, then there will be no sales, but what kind of sensation of Internet sales?

Lead generation tools:

1. SEO, Poshukova optimization;
2. Contextual advertising with pay per click, natural push-to-click optimization;
3. Marketing from various targeted advertising in social networks;
4. Media advertising on the Internet;
5. Email-rozsilki z basi;
6. Overpayment for new Internet resource;
7. Korisny marketing (folding and expansion);
8. Viral marketing (video, photos, texts);
9. Prosuvannya for help discussions and forums;
10. Prosuvannya at the bedrooms of professionals;
11. Partner programs;
12. Exchange of messages;
13. Combination of online and offline advertising;
14. Creation of discount coupons in electronic format;
15. Competitions, games, experimentation - everything that does not "entangle" the brain, helps potential clients to relax;
16. Sponsorship.

The promotion does not stand on the spot, and the list is quickly updated with new methods (recently, it was not possible, for example, to advertise your products on the VKontakte page). In addition, methods to recognize changes, since the principles of ranking push systems are also constantly changing, it is necessary to follow the changes on the Internet.

Itself through the internet marketer - a person, how to learn steadily. If you are guilty of new methods for a certain hour, then you can no longer catch up with them. In order not to cause such problems, it is recommended to visit regularly, connect to the Internet, read forums, books and professional blogs.

In order to promote a resource on the Internet, it is not enough to simply know how to design a site, which should be included. It is necessary to learn how to hack web analytics systems (for example, Metrics and Analytics). The stench will show you the changes that you have seen from the site.

Under the analysis of Internet marketing, they suffer from the following:

1. Analysis of resource positions in push systems;
2. Analysis of the audience, in view of the site;
3. Feedback, thermal maps and eyetracking will help to determine the behavior of the site;
4. Analysis of the number of people: the number of purchases, subscriptions, e-mail receipts and others;
5. Analysis of the statistics of the resource, the designation of further diy and їх promotion to improve the site.

Buvay, one person is engaged in this robot, but small agencies shift this work to an Internet marketer. Vin is responsible for regularly storing information about the promotion of the site in search engines, content, conversions and making a plan for the upcoming period of promoting the resource.

Zusilla, yakі spryamovuyutsya on those schob schob utrimat client marketing tools for kshtalt nizhok, loyalty programs, bonuses and others, called fіdelіzієyu.

Zavdyaki їy conducted repeated sales and zbіlshuєtsya vartіst of the average bill.

How to achieve such results?

1. The site needs to be continuously optimized, added content, links, and kept up-to-date;
2. For the basis of the pre-payer resource, it is sometimes necessary to carry out a checkout with core information, for example, to tell about future reductions;
3. Promote contacts with front-payers in social networks: investigating, creating conversations, responding to comments;
4. Discount cards and customer loyalty programs;
5. Compilation of lists of recommendations.

Refurbishing more tools - not all, but less tools that allow you to reveal with a veneer that such a fidelizatsia, and that’s how it works. Skin from the tools - a valuable work for the analysis, clarification, change of strategy, optimization and improvement of the site, understanding the psychology of the site.

Chotiri elements of internet marketing

The Є Є іnshіy rozpodіl іnternet-marketing іn 4 elementi. Such a rose is suitable for Internet marketing itself, and not for other types of marketing.

1. target audience;
2. Content;
3. Pushing;
4. Lucidity.

Behind such a podіlom go, scho іnternet marketing polagaє in:

• The process of designating the target audience (depending on the need);
• creating content for the target audience (as needed);
• Passing the content to the target audience;
• Engaged audience on the resource.

The first three elements were understood and already discussed more. Engagement needs to be explained.

This showcase seems to be a bit of cicavia for corystuvachіv the Internet resource, on which the company's products are sold. Zdebіlhogo same vіd cgogo element to lay down drink the goods and services. The content on the site is responsible for getting, hooting, and hatefully mocking at becoming active participants in the life of the resource.

Before creating content, it is necessary to determine for whom the wine is being created. If the act is not taken correctly, the result will be small. Therefore, it is necessary for us to lay down a portrait of the target audience: to identify who it is, what it needs on the Internet.

Having determined the target audience, the hour has come to rebuild the site. At this stage, you need to think about what you want to read leather from the “foreseen” target audience (TA). Like, for example, a resource about web marketing, the target audience can be:

Then a unique trade proposition (USP) is created. For the skin type of the target audience, OKREMO. A resource about Internet marketing - a visionary proposition, how to learn a site, how to become a marketer, to share the secrets of professionals, you can also create a course that will teach you how to practice on the Internet from scratch.

Dali - pushing. It starts from the choice of key words. It is necessary to think about how words are sent to the search engine from the target audience, and then write them down. Behind these keywords, it is necessary to write articles, in which the target audience will be identified.

Good content and the ability to express one's thoughts, shared with other Internet savvy people to help create the effect of irradiance.

Progress to socialist merezh

Learning from social networks (how the product is shown there) is the most valuable metric. Sob її virahuvati, it is necessary to look not at the number of pre-payers, but be quiet, who, having entered the group (the stench can be wound up), but at the number of likes, reposts, comments.

Є content, to which influencing and pre-payers react most actively - tse photographs (53%), dali go to resources (21%) and news (15%). Ale, just marnі fotografії — don't go until the rozkruchuvannya svoєї svіlnoti, associated with the product, which can sell the public. Pictures and photos are due to the goods chi posluzі. Bazhano supplement them with citations, facts, unobtrusive advertising of their comrades, services.

When publishing viral content, the exposure increases sharply, pre-payers share the record, get up to the full number of new people. Therefore, viral content with advertising for the product is a miracle, so you can drink it in popular records, so you can get more pre-payers, and also potential buyers.

Methods and tools for Internet marketing

Methods and tools for their use in Internet marketing to get potential buyers to the site, and then you can advertise the product and proceed to the sale of the product.

SEO method

This method is to take revenge on one's own, yak directing to those who would like to see the side of the site in the same way in the search systems for requests. Pratsyuyuchi iz tsim method, it is necessary to optimize the site. Vin can be useful for people.

In order to make it easier, it is necessary to correct the structure of the resource, set up navigation and content in such a way that it would be comfortable for the users to browse the site, and the content will not be obsolete, giving basic information. In order to put the site through, you need to build up the call masa and regularly look over and analyze the keys for drinking, for which the resource is being pushed.

How to look at the cost plan method, it is also budgetary and gives good results for three hours, but requires knowledge, good luck and time.

SEO Method Tools:

1. The most important and most effective sales tool on the Internet is the website. Even if you competently expand and sell it, you can successfully compete with manufacturers of similar products, with which you will be indestructible in sales. Vіdomі і not duzhe brandy mayut svіy resourse at merezhі and storіnki in sotsіalnih merezhakh, oskolki tse the simplest way to give recognition about yourself to purchases. Until then, in order to properly organize the content on the site, in order to obtain more knowledge about the company, they will not be able to find additional resources for retrieving information. Without an Internet resource, firms waste their popularity, but small competitors are good for buyers with their presence on the Internet.
2. it is necessary to pass yoga in per-shock systems, if you want to be on the first side of the per-shock lookup for the songs. For example, if a company prepares homemade cakes, then the side of the site is to blame for the first side asking for requests:

• homemade cakes,
• buy homemade cakes

In Internet marketing, it’s even more important, otherwise, how do people know about the resource without slipping? Trash prosuvannya - no sales - no sales - business does not generate income, then marny.

Contextual advertising method

Tse goloshennya, yakі vyvodyatsya in poshukovyh systems entrust іz results vdachі, vygorі аbo below. Also, contextual advertising wins on other resources, as it seems to me that there are a large number of people in the industry.

The characteristic feature of this is those that you can get here only quiet people, as if they are definitely zatsіkavlenі in the product. You can goloshennya nalashtuvati on regions, hour doby that days of tyzhnya.

In addition, contextual advertising is launched even more quickly and controllable, and it is possible for the user to see through the search engine optimization. Pratsyuvati won’t cease to be mittevo, like only a few will be mimicking. It is the best way to split the budget for pushing contextual advertising and search engine optimization.

Direct Marketing Method

Before which method lies, for some, it is sent to the addressee, and navit infoprivid. For example, if you already have є, їх you can inform about those that a new point of sale has been opened, or about discounts and bonuses, yakі you can take a stretch of such days.

For the development of this manager, a client base is created, which is formed from registrations on the website of the correspondent or for the help of CRM. A smut in direct marketing is not to work on the bases, as if they were coming. Oderzhuvachі, yakі can buti zovsіm not for the sake of the letter, put under doubt the seriousness of the company.

Direct marketing tools:

1. E-mail-rozsilka - all advertising by electronic mail. It rises even more quickly, if you write the sheet correctly, bring an impressive effect. Such a tool is useful for beginners, since special knowledge is not needed here, there is no need to invest a lot of pennies, there is no need to invest a large penny, the work can be done without permission. So tse vіdmіnna mozhlivіst rozsilat lis lich zamezhennogo kol osіb і dіznavatisa pro їhnyu dumku schodo reaction to іt for the help of zvorotnogo zv'yazku;
2. Here you can zarahuvat marketing of social links, foundations on human resources for promotion and sale of the product.

In this way, the service or the goods are advertised on the forums, in chat rooms, in comments, in the real time mode. If you publish on the website the information and news, then the advertising of your products will appear as if it were real time.

Viral marketing method

Grounded on a good fantasy and understanding of what a crowd of people are. The wines appear in video clips, pictures, photos, games, add-ons. There is no stink of direct advertising, but the indirect riddle of the firm is to be avenged. The most important thing in such a method is tsіkavіst, such that people wanted to share with others.

Viral marketing tools:

Tse mozhe buti marna, ale is available for purchase information. Such scandalous stories, funny videos and cartoons, memes, pictures with captions and others can be seen.

In the rest of the hour, advertising brands will win at the games. Often gravitation cіkavo, scho for the company advertising gra. And if you want to share your hatred about the group with your own knowledge, advertising and goods along the way, and even more people for the recommendation of the first grave to start growing, then they will know about the brand and, perhaps, try to find out about new more information.

Method of media advertising

Pidide in order to inform about those who are such a proposition, to create a positive image. It is shown in different banners, teasers and other scientific media solutions. Like banners are clickable, it is possible for a person to press on a new one and go straight to the other side where goods or services are sold. It is viable to launch media advertising, if the growth drinks on the product, it will be launched as a promotion and special promotions.

1. Baneri, teasers
2. The video can also advertise the company. Someday you can create a video for the help of a smartphone, a professional camera and install a faceless program. For the purpose of respecting the coristuvachiv (the target audience), it is necessary to create a promotional video advertizing the products or the company will send it by e-mail. You can also share the video clip with free access on the service with a large number of vidvіduvachіv (bazhano zrobiti cіkaviy pіdpis). Tse video marketing. With yoga it’s too rich, we can say that it’s the most popular tool for pushing.

PR campaign method

Yogo can be called a free method. Polyagaє Vіn at rozmіschennі articles on rozvazhalnyh maidanchik and new sites. It's best not to pay for accommodation, but to take a cost-free space for advertising. In order to reach yoga, it is necessary to just call on the cicavia infoprivid. The minimum that takes away a resource like this is a good image.

PR campaign tools:

1. News and articles on third-party resources;
2. Sites are highly valued at a time, they publish lists of the best goods and services, experts look at the thought of simple thoughts about the product. Such a resource, with proper use, can well advertise a product that is recommended by the company. Alas, it is not safe that the rating will appear to be too low, but damn it, then the site will be in the "black list". But the possibility of such a result is even small, as if to work well for the robot and be honest;
3. І є an expensive option, which will require great respect - the creation of a huge thought. Here it is necessary to pay the robot of journalists from their knowledge, create a news report for a popular channel, expand information about the company on websites, forums, in social media and beyond. Only great corporations are engaged in such projects, if they can afford it, but the result of such a push is kinder. If everyone thinks about it only positively, a person automatically wants to try out the products that are advertised, and hesitate or become established in the mind of the mind.

Vybіr way to put a deposit in the product abo poslugi, cіlovoї auditorії, kіlkostі pennies and cіlei prosuvannya. The most effective method is 4 methods in combination, for some there are enough betting pieces. It is also necessary to engage in media planning in order to split the budget between different methods and tools.

More than that, the list of tools is not new, the wines are constantly increasing, and the original individuals develop their own ways of promoting the resource on the Internet. It is impossible to forget that all marketing tools are worthwhile only if you know how to make use of them. Otherwise, strength, an hour, pennies were thrown into the wind.

Finance and internet marketing

Is it possible to conduct marketing on the Internet without a budget? Served anonymous books, yakі podpomozhut rozіbratisya in tsomu nutrition, but before buying it is necessary to razіbratisya, wanting to be in the basics of the problem of financing Internet marketing. If it is known in your gallery, then you can rozіbratisya in the moods of the target audience and even more often through the resource.

At the cob stage, you can get by without a deposit or with a minimum fee. Ale about every kind of change, like in any business, rather than a mother, I would like to have a small capital, which can be invested in this other situation for more effective promotion.

People who are professionally known in Internet marketing tend to be like this (at a price):

• Browse sites on the Internet ($150 per month);
• Conduct courses on Internet marketing, consult on independent promotion of a resource on the Internet ($100 per year);
• Practice from text, write blogs, write posts for social media, articles for other languages, create slogans and names, translate texts for foreign languages ​​($10 per 1000 characters);
• Create media content (photo, video, audio).

The truthfulness of the repaid servants is calculated smoothly, but the oskilki drink stable, do not decrease, we can say that people are ready to pay for the duty. It's better to hire one person to get smart about Internet marketing and work with it, rather than constantly work with marketing agencies and pay them big bucks.

The popularity of marketing on the Internet with skin fate is growing, so it will not be a problem for an Internet marketer to be in a leather company with a job as an accountant.

A good internet marketing strategy is the key to the success of any business. The marketing strategy described above has long been applied to the business of people from Zakhod, but what about Russia? Most of the people are ignoring. Businessmen still don’t know what business is going to do with Internet marketing. Often, marketers of businessmen become relatives, who simply take away their salary, and they don’t understand the promotion of that salary to the market. Think about the prospects for development on such undertakings.

Also, the slanderous voice of internet marketing is disliked by the Russian people. Often the masters of business are in charge of doing business on the Internet, to that they care that people do not buy goods, as they cannot stick their hands together, marvel at the eyes of the sun. Surely, why are Aliexpress and eBay so popular?

Krіm nedovіri to the product, which is not possible to dotorknutis, є th nedovіra to electronic gamantsіv, wanting the stink from the right. Potential buyers are aware that pennies can come, gifts will come "at once" to your business, or sellers can take pennies that way. Such a goal is responsible for the development of Internet marketing and the acquisition of profits in an online way.

True, the destruction is, and the number of purchases in online stores is growing, so, perhaps, through the years of reaching the goods, that online service will be high. It’s not only possible to allow the business to develop richly fast, but to buy the same comrades and servants for the best prices, without wasting money.

Yak vivchati internet marketing

1. Handymen

On the Internet, there are a lot of assistants to Internet marketing, who will help you come to the profession from scratch. Lovers of paper versions can buy them at the store, but the choice is not so great, moreover, the quality can be too great.

If you don’t want to read all the books (not all the books are in color), you can go to professional forums and get acquainted with books and books in internet marketing. Call marketers out of satisfaction to share information.

Also, read the "Encyclopedia of Poshukovy Prosuvannya" from Ingate and "Poshukova Optimization from A to Z" on seobuilding. It’s clear that it’s possible to read English my language, to the one that it has written even rich brown books that are not translated by Russian. In such a way, there are books like HubSpot - practically all e-books are cost-free and suitable for both beginners and professionals.

1. Magazines, blogs, forums for internet marketing

If you're a newbie, you'll find information here. You can subscribe to the most popular online media about marketing, forums and marketers and SEOs. You can subscribe to watcher, searchengines (there is also a forum here). On the forums you can put all the food, the professionals call us with the strength to help the newcomers. Let's not stop and revisit old themes - there is already a lot of bells and whistles.

The personal blogs of fahivtsiv in the sale are a treasure of valuable information, which can be shared without cost. This is not just a statistic, but a real evidence, which is more help to save millions of pardons. You can read Roman Ribalchenko, Sergiy Koksharov and Oleksiya Terekhova by search engine, and Marina Lazareva and Andriy Zyuzikov can help with social media.

And there is only a small part of the brown blogs. Behind the request in per-shock systems, we will see the absence of scarce resources, as if it is costless to learn how to work in the fields professionally, and get rich pardons.

Also, there are blogs of companies that are engaged in promotion on the Internet. Among such Texterra, Netpeak, Aweb. Blogs i Yandex, i Google.

1. Internet resources

Whatever you say, Zahid and America have long outdone everyone in Internet marketing. Foreign resources - that's all, so the knowledge of English is already in the air. Almost all marketing and impersonal technologies came from Sunset, in order to catch up with them, it is necessary to call to read English resources. Zavdyaki let them get ahead of others on the Internet in our country. Tse marketing in a grown-up way.

Popular resources for internet marketing are masabel, searchengineland, hubspot, socialmediaexaminer. Reading foreign resources, you can always tell us that new technologies will come to us in the next hour, and we are preparing for them.

1. Thematic webinars, conferences, introductory videos

Webinars are more or less funny, to the fact that food is often broken there, about yaks in published articles that books are not written. Tobto the price of new ideas and chips, don’t stink. At the same time, you can get to know the tools, like vicorist colleagues, and try them out at your work if you want to try it.

Because of this, webinars are free of charge and are recorded on video, so you can know the materials from search systems. What dosvіdchenіshy dopovіdach and tsіkavіshy vin, tim vishcha imovіrnіst of that, scho in the head vіdkladetsya, as well as "whipping" new thoughts, ideas.

You can watch free webinars at Netology, Ingate, MegaIndex (here you can also watch online conferences).

Google has customized webinars with contextual advertising. Yandex also does not see the light giant.

There are also plenty of initial video courses on the Internet, but the most important in their choice is relevance. The information is quickly old, so there is no sense of wonder and take over the brand information. Informativeness and cicacity of the video can be recognized by the comments until the new.

UsabilityLab has a basic video, general language for a review of all marketers, as they are engaged in promoting resources (especially online stores) from a merchant.

1. Thematic visit

Often the stinks are closed, but then they come and come in for newcomers.

Here you can take away the basic information, new knowledge of the sphere of activity, what to say (and here is the basic information, what stench can be shared). It’s better not to go to large-scale conferences for beginners, it’s more expensive. The stench is carried out for the great agencies, which is not a bad thing to pay a couple of hundred dollars for the conference, which, perhaps, will turn out to be a marna.

The main ideas of the conference, now you can read them on Twitter. Small conferences - box on the right. There you can take basic information and get to know people.

So-so, their victories are not only for the sake of controversy and rozvagi. From social services of impersonal professional groups, where you can draw a great amount of brown ideas, learn someone else's knowledge.

Warto sign up on the side of companies and people who are engaged in Internet marketing - there is often important first-hand information. Such subscriptions can be an alternative to electronic mail subscriptions, or they can be the best choice for promoting Internet marketing. Tse allow buti in the course of the future, with whom you will not be able to scatter electronic correspondence.

At strichtsi novelty, information about changes in push systems, new methods and tools, advertising of a new initial course or webinar will appear.

You can subscribe to all the people on Twitter and Facebook, or VKontakte and look at them in the evenings. The latest news will always be published on Twitter, so even if it's a good hour during the day, you can go for messages and read the news to marketing. Corisnu information, at no time, varto add to bookmarks.

1. Freelance exchange

This is a smooth transition from theory to practice. It is necessary to choose a freelance freelance exchange (better not to choose the most popular one, because there have long been occupied by people who work there a lot of rock).

Not obov'yazkovo shukat on the exchanges of the robot, you can just look over the vacancies and the voiceless - in them you can take away information about those that are most valued by the applicants, as if they are in demand, and if not - and develop those that are the most labor-intensive. It is necessary to analyze the voice and make a list of clearings in knowledge. Give them a try for additional resources, more descriptions and enter the Internet marketing market!

Visnovok

Internet marketing- it’s more folding, but even more busy, that there are great prospects in the future. Analytics, psychology, mathematics, management - the axis of that little knowledge, which is necessary for growing and stosuvannya in the practice of Internet marketing. The activity to shake the brain is broken and start to be in good shape, so, no doubt, marketing on the Internet deserves to be of interest and respect for yourself!

Relevant history for any hour. Easier, without looking at the bike, copying the system is already ready. I am not an opponent of analytics and posturing of other people's ideas, but I respect that we can have mercy, if only the one who is so timid must be timid. Greater can also have mercy on your decisions and, as if showing the hour, you need to do it often.

Tsya order. And the kazka in front!

Internet marketing is warehouse electronic commerce. Yogo is also called online marketing. Internet marketing is the whole complex of visits to the target audience, getting to the site and converting from your clients and partners.
Be careful to show the steady growth of slow activity near Merezhya. Obsyag povlig povli-sale to become over $40 million per quarter.

In this way, it is possible to grow visnovoks, that the audience of the Internet, which is growing fast, is young, progressive, highly illuminated and secure part of the industry, being potential purchases, to become of interest to more advertisers.

Marketing on the Internet allows you to expand your knowledge about the target audience, their interests, as well as tell the audience about yourself, about your services and propositions. For the help of the Internet, you can get the most great marketing information about employees, their needs, etc. For the help of the Internet, you can contact potential customers and partners without intermediary. independently in some point of the world the stench is known.

New forms of communication confuse companies to new business minds.
On the Internet, it has long been actively victorious as the main source of information, both for professional and for special purposes. Russia has penetration of the Internet, although it is still not equal to the European and American equals, but the majestic croques. And in the future, the Internet, as the main source of communication, will only improve its position.

It has long been no secret that a large number of people with different interests, who are at different stages of the purchase period, win information from the global web as the basis for praising the decision to purchase. In this rank, even a company or a private person can no longer afford to ignore such an important advertising maidan as the Internet.

See active marketing in the Internet

1. Corporate domain

Tse became the standard back in the 90s, and from that time on, the skin campaign took over the corporate domain, the main meta of this is to give public information about the company, to produce products or to highlight other important moments in the world. Corporate domains include:

Corporate website

I great companies, and representatives of small businesses create websites with their own trademark, reminding them of information about products, services, customers, corporate values. From one side, the site is to the company's identities and yogo zmistu and the design of the varto is given a lot of respect. From the other side, for the rest of the hour, there was a tendency to downgrade the role of the corporate site in accepting the decision to buy. Potential customers are less and less respectful of the content of sites and as the main source of information wins the social benefits of mass information.

Portal

The strategy of the creation of the portal, which reached its peak of popularity in the 90s, can present all the necessary information on one side, and even better, yoga on one domain. As an example of such a portal, you can visit MyYahoo. However, in the rest of the hour, more and more often hopes for the greed of the content that has been spread.

Microsite

In most Internet marketing campaigns, microsites are advertised either during the launch of new products or during an advertising campaign aimed at the Russian market segment. In many ways, microsites implement part of the company's global marketing strategy.

As an example, you can visit the site MiniPringles.ru, which is part of an advertising campaign for the promotion of Pringles chips, a trademark of Procter & Gamble Corporation.

It's a pity, the companies' leaders are over the top indulging in microsites and, as a result, they'll have a different advertising campaign, as they can't effectively implement a single marketing strategy of the company into life.

Interactive web marketing

On the Internet, you can passively read information. On top of other advertising media companies, they can go into interactive communication with their target audience, using new ways to get the audience to interact with the product. Such technologies, such as Javascript, AJAX and Flash, are building a link to the company's website on a new level and at the same time to be at the peak of popularity. This is a very important moment for marketing on the Internet.

Intranet

Merezhev technologies can be used not only for communication with purchases or partners, but also for internal communications between practitioners, work with corporate data bases, virtual conferences, transfer or collection of data, search and exchange of calls. It is also one of the effective marketing methods.

Extranet

These are the sites that are protected for communication with partners and clients, access to which is given by the company on an individual basis. A successful example of the extranet is Nike.net.

Regionalization
In today's global economy, sites are often shifted to a new language, adapting to the regional peculiarities of the market and the specifics of local marketing communications. Perelіk krajn, kotrim vroblyaєtsіya adapt, fall in the sphere of activity of the company and її marketing zavdan. May all the world's brandy go up to regionalization at the hour of the creation of websites.

2. Push marketing

Wi chuli about Google chi Yandex? Most of the correspondents on the Internet initiate searches for the product from the request in the search system. Vikoristovuyuchi such tools as poshukovo optimization and poshukova advertising, you take away the possibility of placing your site in the search results. With proper organization of search engine marketing, the distribution of capital investments may be always positive. I respect this element of Internet marketing as one of the most important and effective.

Poshukov optimization
The method of search engine optimization is to increase the authority of the site for search engine systems on a large scale with the method of hitting the front page of the search engine. In addition, search engine optimization allows you to organize content in such a way that it is better indexed, well ranked, and correctly displayed in case of skin search.

Poshukova advertising
Text and graphic blocks that are placed in push-to-talk systems on a paid basis and are displayed in the screens on the basis of the request of the cores. Poshukov's advertising can be maximally flexible and effective way of communication both for small businesses and for great companies.

3. External communications

- win for the expansion of information that is published on the site. Among the popular tools are direct distribution channels, as well as subscription expansion.
email marketing
At that hour, as the mailboxes were far from being on the Internet, the stench became an invisible part of me. In this hour, email marketing is low-individualization of email distribution. In most cases, the conversion rate for such outlets is 2-5% and may always ensure a positive return on investment. It is also a good way to market in a small business.

Invasive marketing

Including splicing videos, pop-unders, trojans and other tools, which are responsible for the respect of the coristuvachs and the selection of information about them. The effectiveness of such techniques is gradually decreasing, and the oscalls are the impersonal methods of combating intrusive advertising messages. From the other side, such instruments are guilty of victorious work with special care. Keep in mind that the market can promote your brand with these channels of communication, as you win.

Syndication content and RSS

I see syndication up to the category tsієї, to that I'm working on the transition of marketing from work for the principle of "proshtovhuvannya" to the principle of "energized" advertising. Subscribing to RSS pages - the price of a new opportunity for the target audience to receive information for them.

4. Promotion to the brand

The concept is far from new, but here we can see it at the dodatka to web technologies. The principle of this approach is simple - this is how your market can be represented and your brand.

You, maybe, stuck with different types of banners. All stinks work approximately according to one principle - if the banner is in the field of vision of the site, it will automatically be placed at the front of the bridge of the people - chi is placed on the banner of the respect chi ni. The click-through rate for more banners should be lower than 1% and the success of the advertising campaign is estimated by the number of banner impressions (the click-through rate plays a different role).

This is the type of targeted advertising that is shown on sites that are attractive to everyone. More "intellectual" variety of Internet advertising. Contextual advertising is used both in text, banner, and in audio and video formats. Most often, contextual advertising is shown on blogs, promotional sites, and cost-free web services (for example, by email).

– Sponsorship / Cross promotion

Sponsorship is especially wide on media projects, blogs and podcasts. Efficient way to promote the brand among the target audience.

Its expansion of social advertising originated from the Facebook site (an interesting analogue of Odnoklassniki.ru). Goloshennya vydobrazhayutsya in privyaztsі to іnteresіv koristuvachіv, znachenih in їх on-line profiles and in thematic splnotah, popular among koristuvаchіv all-world-viewed Facebook. Advertising in social networks calls for impersonal discussions and is judged far ambiguously by the social strategists. In addition, there is still not enough data to assess the effectiveness of

Chuynist

Help others. People remember to help and help you with help. If the stench doesn't help you, they will lose a good idea about you, as a result, they can be transferred to the product that you are trying to find.

Activity

Be "on topic". It is your fault to keep your zatsіkavlenіst in life sleepy, your dії shkodo zauchennya new koristuvachіv and activity in the discussed topics.

Sequence

The result cannot appear on the first day of your work in bed. Be consistent. Be ready to support sleep and possible misfortunes.

security

Do not go as far as direct advertising of the product in social networks. You are to blame for zatsіkaviti people at vіdvіduvannі your site, razmіstivshi cіkava article, for example. Seeing your site, people are guilty of promoting the goods and independently praise the decision about your purchase.

Tolerance

Be tolerant at the meeting with the other participants in your sleepiness. Chi do not start your own enemies. One enemy - dozens of yoga friends, which can easily keep all your work in this social dimension.

No spam

Do not place in place, which is not your sleepiness.

Analyze

Steadfastly observe the behavior of the members of your sleep. Appreciate their advances, recognize the changes. Correct your behavior appropriately to tsikh change.

Information about yourself

Write about yourself at the profile of the yakomog in more detail. You will demonstrate your virtuousness until the controversy that the pragnennya will merge with sleepiness for a long time.

Gadgets - these are mini-programs, integrated into the program or the site. Advertising on gadgets first appeared in 2007 on the sites Facebook, LinkedIn, Bebo and other social media. Advertising in gadgets is possible and Google. In the next hour, the appearance of advertising measures is to be seen, as if to allow advertisers to place ads in gadgets in the midst of rich social measures and sleep.

- Affiliate marketing

Affiliate marketing programs allow you to pay compensation to partners, thus ensuring an influx of buyers and potential replacements. Apply affiliate marketing to include Yandex. Market, Price.ru and Epinions.com.

5. Marketing social links

For the rest of the achievements, the most directly online marketing in Denmark is developing the most dynamically. For zahіdnih campaigns, the indicator of information about this tool is the promotion of goods or services to become close to 30%; win marketing social zv'yazkіv close to 20% of advertisers. There are no reliable statistical data in Russia, but the prote realized that these indicators are significantly lower.

Deyakі z іnstrumentіv, reshuffled lower, are far from new, however, their role in making a decision about the purchase is becoming more and more important. The essence of marketing of social links is helping to achieve success among people for promotion of goods/brands. Let's see how it is implemented in practice:

For a variety of fast-moving products and products of the B2B sector, there are sites that publish ratings and look at independent experts and experts. One of the most popular resources in this category is the site of Eldar Murtazin Mobile Review, assignments to mobile buildings. Seeing the site - as a professional audience (spreaders of representatives of companies, distributors, retailers), so as a primary source, like visiting the site when looking for relevant information.

Forums, which appeared at the dawn of the Internet, are the place for the formation of spilnot for the interests and professional spilnots. In America, more than 33% of companies win forums as one of the elements of online marketing. "Squeeze" marketers begin to understand the value and social media, including, but not intermingling with such resources as Facebook, Flickr, Twitter, etc.

Podcast marketing

Another way to gain access to the target audience is corporate podcasts. Apply: Radio Beeline, IBM podcast, Alpari's latest analytics.

Blogs

Beyond independent estimates, close to 30% of American companies publish corporate blogs in another format - for publishing corporate news, highlighting information for customers, publishing press releases, and also for organizing internal corporate events. A blog is a tool for encouraging trust between buyers and sellers. and even more effective and efficient way of communicating with potential customers.

Online video

At that hour, as online video has been around for a long time, the boom in video content on the Internet began with the appearance of podcasts and sites like YouTube, Viddler, Google Video. An example of a victorious video is to match the core of the company or charismatic leaders with the target audience of the project. The best way to capture videos is popular webinars (online seminars) and webcasts (online conferences). Interest in similar forms of communication is vinicated in Russia. So, for example, video conferences are regularly held by the Opening University of Business and Technology.

Mittevy podomlennya

Awareness meeting is one of the main ways to create a new generation. І kmіtlіvі marketers know ways іїї іїї іїї їїї ї іlovoї ї ї ії, rozmovlyayut іn them not just one міy, аnd аnd vychnії izvіnіuchi zvіchnі izvnіyuchi zvichnі izvnіkatsіy svіnіkatsіy.

The popularizer of this method of expanding information has become the English news portal Digg. The method is offensive - new items are published by the members of the community, as if voting for the pushing of quiet chi and other notifications on the front side of the site. Among the Russian analogues of Digg can be called Habrahabr, News2.ru. The appearance of corporate news in the first ten such sites allows you to take a significant amount of mentally cost-free traffic.

Microblogs

The most popular microblogging platform is Twitter, which allows you to publish short notices, like your virtual friends subscribed to the RSS line of this koristuvach. Other popular microblogging sites are Pownce, Jaiku. An unofficial public page of Russian correspondents on Twitter can be found here.

6. Online games

Igri, scho to join your online game and social network, online games are rapidly gaining popularity.
Virtual worlds
IBM, Microsoft, Sun, Sears and other corporations are already actively testing virtual lights like Second Life as tools for promoting products and brands.

Massive insurance coverage for rich online role-playing games (MMORPG) allows thousands of people to play in a virtual world that changes over the Internet at once. The absolute leader among MMORPGs is World of Warcraft, and Russia is the Sphere; Іsnuyut and MMORPG for children (Club Penguin). All the stench gives the numerical opportunity to attract customers, as they are actively pursued by both foreign and Russian companies.

Online games

More and more often on the Internet there are mini-games in Flash format with embedded advertising or branded elements.

7. Other communication channels

The Internet is the best platform for the promotion of new forms of winning the target audience, which is effectively mastered by both Russian and foreign marketers. Significantly, new ways of pushing goods through are constantly being announced. Axis two apply online communications, which have appeared recently, but have already gained the respect of rich marketers.

Internet television (IPTV)

This tool is still not fully formed and it is still not clear how IPTV will continue its development. It is unlikely that it will be a simple broadcast of television content online; An absolutely new form of communication will appear, which, without a doubt, contributes to the formation of the Internet communication strategy of any company.

Mobile content

Already at the same time, a lot of sites are being developed with the improvement of the possibilities of mobile attachments. Vlasniks of these sites are aware that the need for information is a long day - at that number of trips that move. Mobile devices with the possibility of access to the Internet are gaining more and more breadth that obligatory language needs to be protected when expanding the supply of various elements to online marketing.

P.S. tsієї statti about marketing on the Internet

Success in the implementation of the marketing strategy in the area of ​​the Internet can only be achieved with the most correct use of all rehabilitated tools. Here, as if it were a different kind of activity, the key role played by the systemic approach to the solution of the problem, the clear statement of the mark and, more precisely, the role of the chosen tools in reaching the goals set and that task.

Internet marketing in the Merezhi In Russia, it is not enough to start gaining its momentum. The Russian Internet business is in the middle of a fertile rock, and therefore it is necessary to gain and master the above described advertising tools and PR today, otherwise you can start at the tail of the train under the name of USPIX. Find your favorites and favorites for you methods of Internet marketing and you can easily see the effective results of a glassed hour. Golovne zadіyati svіy mozok, and not just a thought about the material covering.

Success in business and global web

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Business on the Internet is rapidly developing, opening up new opportunities for earning money in front of the hard-working people. It goes without saying that we can understand it more than once, like online marketing, but far from understanding it all. To this very reason, the food is so relevant today, and meritorious for the report review.

Understanding web marketing

Let's first look at what Internet marketing is all about. A detailed analysis of this term will help you understand, you will need it, and how it will be implemented.

Іnternet marketing (ІM) – ce cіliy complex of rіznih marketingovyh priyomіv, scho provadzhuyutsya in merezhі іnternet, і directing to luchennya yakomoga bіlshої kіlkostі osіb to the goods or services, scho prosuvaєtsya. Z tsikh koristuvachіv skladetsya tsіl's audience for the site, online store, public, etc.

Efficient marketing on the Internet helps to quickly promote a service or a product, as well as promote the promotion of a site and a personal blog. As a result, the conversion of the resource is being promoted, as a high-ranking officer takes a high income. Most of all, this tool wins by increasing the percentage of sales that are made through the all-world web.

In this way, to look at the nutrition, what is the Internet marketing in a different way, then we can say with 100% confidence that it is one of the main elements of online sales of products and services.

Now let's briefly discuss who is such an Internet marketer, and what is the essence of yoga robots.

To keep it as short as possible, then an Internet marketer is a specialist who is engaged in promoting services of products for the use of special tools. To these tools you can see:

• SEO-promotion;
• e-mail extensions;
• contextual advertising;
• expansion of advertising in social networks;
• banner advertising;
• arbitration of traffic on the Internet;
• rozpovsyuzhennya video on YouTube.

To achieve maximum results in their activities, a web marketer is obliged to win the maximum number of these tools. Obviously, everything should be deposited in the light of the fact that the wine itself is chosen to be blown out, the shards of stosuvannya of all these options can be brought to the opposite effect.

The peculiarities of Internet marketing rely on the services provided by professional marketers, directing them to promote websites. For whom the goal is low:

• analysis of feedback about the resource;
• assessment of navigation of the Internet portal;
• vyznachennya, naskіlki akіsnimi є slugi chi produktsіya, scho prosuvaєєєєє the site;
• readiness for the resource to a farther process of pushing through the push systems.

In this rank, you can create a small, but important visnovok: online marketing is the very same way of pushing, on which the whole is literally trimmed. Without a new name, great companies that have created a personal website to increase the level of sales cannot achieve their activity on the Internet and scoring results.

Rіznovidi іnternet-marketing

Marketing on the internet has its own variations. Deyakі їх mi already looked at the middle (instrumenti ІМ). Now let's take a closer look at them. Help you to understand the specifics of work in this business area. Below are the main types of Internet marketing aimed at getting the target audience to the site.

1. Integrated internet marketing. This variety of ІM transfers the installation of special tools for insertion in the mesh. This means that marketers are expanding the company's website from scratch, not forgetting about the creation of groups in social networks, the placement of contextual advertising in search systems. However, it's not a good idea to think that a complex approach will help you win against all methods of Internet marketing. If you choose to work with a website, then before choosing a tool, consult with a qualified marketer.
2. Virusny IM. Danish type of marketing to the Internet site is passed on to the so-called media virus. It is launched with a method of expanding information about the company, with which you can get paid pennies in the services of professional advertisers. Zvichayno, tsezh to fight for a penny fee.

What can you say about the term media virus? Options are sprat. You can also have an animation, a short video clip, an article or a note, too. bud. Golovna umova - tse uniqueness. The media virus is not guilty of taking from anyone, it is necessary to expand it especially for the singing company.

1. Marketing in social networks. This type of web marketing is based on the best target audience through the most popular social media - Vkontakte, Odnoklassniki, Facebook, Twitter, Instagram. To fight for the help of unique content, the expansion of which is carried out by the koristuvachs of the merezhі themselves. This type of marketing of Internet projects can be more popular, and moreover, if trusted from the side of the coristuvachiv, it will appear richer, lower to the level of advertising.
2. Internet PR. For the rahunennya to the authoritative virtual ZMI you can see the most positive and the most positive of your enterprise. Obviously, pay for the cost is a little, professionally created advertising is suitable for a rapid increase in the conversion of your site.
3. Affiliate marketing, or affiliate programs, is another type of online marketing that is based on the mutually motivated minds of a site manager and partner. It’s not only people who go to the new one, who want to work the first little ones in the IM, but great companies, who have already gained wide popularity and demand in the market. Butts - Yandex.Market, Vikimart and others.
4. SMS or e-mail rozsilki. If you like winning this kind of web-marketing, then you can give bad results. However, remember that everyone can be in the world, the shards of the Internet are more likely to be put up to advertising outlets.

All the directions for Internet marketing today are successfully won not only by professional webmasters, but also by Internet marketers and webmasters. However, they cannot do without tools for pushing through. Previously, we passed by guessing them, now let's take a look at their report.

Overview of the main tools of Internet marketing

Internet marketing tools help to quickly promote the site of a group in social networks, as well as optimize the search for search engine systems. Axis of the most effective of them.

SEO optimization

SEO promotion of a site or a blog is the creation of unique content for a variety of key requests. With help, the resource becomes visible to the target audience.

The main warehouse SEO-optimizations are:

• placement on the site of text materials for reading (articles), which will be cited for koristuvachiv;
• in the middle of the yoga frame (this is the name of the internal linking);
• posting to the site from social networks and other resources;
• manual interface;
• the ability to open a site for any kind of attachment (adaptation to a template for a different screen).

In order not to spoil your resource, not to do some SEO-optimization, to turn on this topic, you have learned a lot of materials and have mastered the basics of such promotion.

Rozsilki by mail

For this tool, you can quickly pick up a number of pre-payers or potential customers. Krіm tsgogo, you imagine the miraculous ability to win the head of the vimogi, the interest of that favor of the coristuvachiv, which will help you to substantiate your resource according to the criteria. In this rank, you will add yoga to the koristuvachs of the all-world web.

In order to use e-mail as one of the main tools of Internet marketing, you will need to register in a special service. Then we will create a sprinkling of leaves, as they will be sent to the e-mail of other coristuvachs. Place a form on your site, as it will be necessary for a potential client to fill it in - and it is broken on the right. As soon as you grow all these croques, on your rosettes of obov'yazkovo there will be zatsіkavleni koristuvachі.

Pushing for additional contextual advertising

Contextual advertising is created specifically for the first category of coristuvachs. Your smut zavdannya - correctly її nalashtuvati. If you don’t rob someone, then you’ll just spend pennies without taking away your dear client.

Targeting advertising in social networks

National goals are called advertising promotion of the site in social networks. This tool for Internet marketing is also directed specifically at people who are less likely to be sold to their comrades. In order to turn the respect of the target audience, you can follow the principle of contextual advertising.

banner advertising

In order to distribute advertising, you need to submit a suitable site for thematic directing. It is better to know a lot of resources in order to get more clients. As soon as you manage the administration of the site, you can go to advertising. However, in advance, design an advertising banner, so that we don’t blame the swindler.

Select suitable maidanchiki for placement on the exchange of banner advertising Rotaban .

Advertising on YouTube video hosting

The services of Internet marketing can also be created and published advertising videos. In order not to spend money on your placement on other sites, create an authoritative channel on YouTube and calmly place your ads there. Whenever you remember, what “tastier” you describe the advantages of your products, they will bring more curds.

Arbitration of Internet or mobile traffic

The purchase of traffic from the beginning of resale is called arbitration. Such a tool will help you to get to the site less than clogged koristuvachiv, instilling koristuvachiv, as they can’t help you.

The found traffic can be taken away. This service includes a couple of ad views:

• banner;
• contextual;
• targeting;
• partnership.

Well, obviously, in order to gain success with this method of getting a target audience, you will have to win, and even pay off on the right, and your profit will significantly increase the start-up capital, investments from your rozkruchuvannya.

So, we looked at the most common terms for Internet marketing. Now let's talk a little about the benefits of such an act.

Advantages and shortcomings

Surpass Internet marketing, without any doubt, more, less short, but in order for you to know why you happen to get stuck, you are to blame for offending the sides of this kind of activity among the all-worldly spider.

So, the most important achievements ІМ є:

• visibly low price for the services of Internet marketers;
• high vіdsotok "dotik" with the client;
• the ability to know the platform-promoting and foreign clients;
• psychological comfort;
• the ability to easily take away all the information;
• the ability to change the marketing tool in the process of promoting the business of the enterprise.

Now let's talk about the shortcomings of Internet marketing. Among them, designate:

• not a lot of money for making a purchase via the Internet;
• there is a large number of “left” sites, which only beat the koristuvach with a pantel, not allowing them to make a purchase through a real party and merit for a good service;
• the presence of a supra-dahist in the presence of shakhraiv;
• etichny discomfort, po'yazany іz nebazhannyam people give about themselves information on the Internet.

In fact, IM is practically nothing to do with great marketing. Retail, zvichayno well, є, ale won't be significant, and I believe in the fact that Internet marketing can be on the verge of vikoristannya significantly less number of tools for passing through, nizh vychaynyy.

How to start doing internet marketing?

Internet marketing for beginners may be on the verge of using offensive tools:

• creation of a personal website and a personal blog with further placement of SEO optimized texts;
• contextual advertising;
• the creation of that prosuvannya public at social networks.

You can give priority to another approach - Internet PR. In this vipad you can:

• to create on your resource columns with important news;
• publish your publications on third-party resources;
• organize joint projects together with other sites or bloggers.

Such basics of Internet marketing with PR elements give miraculous results. Until then, if you grow up in them, you can make a newcomer, do not get to know the business of doing business in the region.

Viral internet marketing, the basic principles of what we looked at earlier, is also an indestructible option. Enough has been said about those how to instill yoga in life. Zavdyaki otrimaniy іnformatsiї, that її retelnomu vchenniu you can master all the rules and tools of ІМ, scho push you on kіlka krokіv in advance at the creation of that promiscuous business in the open spaces of the all-world web.

Fundamentals of electronic business (e-business)

4. Internet marketing

Apparently, marketing is a kind of human activity, directing to satisfy the needs and needs of the exchange. Marketing components: product; price; zbut; Advertising.

Marketing cannot be separated from sales promotion. Marketing is possible as a mechanism for the selection of goods and services to the needs of the market.

One of the leading theorists on management problems, Peter Drucker, speaking about the marketing meta as follows: "Meta marketing - susilla zprobity zbutu inappropriate. Yogo meta - so good to know and understand the client, that the product will serve exactly to the rest and sell to yourself" .

The development of the infrastructure of the global network of the Internet and the commercialization of the Internet led to a change in the ways of doing business and the emergence of the electronic market. The Internet has become victorious as an interactive channel of interaction between companies, business partners and customers, which has ensured the conduct of interactive marketing (Internet marketing) and direct online sales.

Traditional business processes (sales, marketing, delivery) are taking on new forms in the economy.

Thus, the turbulent growth of electronic business and electronic commerce became the basis for the emergence of Internet marketing (on-line marketing). Internet marketing tools are significantly different from traditional marketing tools.

Prior to the main advantages of Internet marketing, in parallel with offline marketing, there are:

• the widest range of target audiences (globalization of the market);
• personalization in interaction with clients;
• reduction in transaction fees.

Internet marketing- tse complex enters at a time when selling goods and services on the market for the help of Internet technologies. In order to promote goods and services on the Internet, you need your own Web site, which may contain different information about goods or services and benefits, for the help of such services, you can pay for it.

In today's time, Internet marketing is an independent type of activity that comes to electronic business. The global network of the Internet has anonymous sites that provide marketing services (services of passing the site in search engine systems).

Main functions of marketing: promotion of drinking, pricing, advertising, promotion of sales, sales, planning of the range of products. The main direct Internet marketing is pushing the site through the search systems.

The very promotion of the site in search engine systems is necessary to achieve effective interaction with the target audience as well as clients, search engine systems and thematic catalogs are the main channels, which are used by the audience to visit the site.

Promotion of the site in push systems - the whole complex of successful marketing approaches for promoting the site on the Internet, so that the resource became the main audience and the opinion of the clients:

Site promotion

Site promotion - tse: registration of the site in search systems and specialized directories, exchange of messages, placement of paid messages on popular Web servers with a method of increasing the authority of the resource, inserting the address of the e-mail and the address of the Web site in all advertising announcements.

Site optimization

Optimization of the site for the search system - ce: optimization of the structure of the site, selection of key words, introduction of key words in the text and heading of the site.

Internet advertising

In addition, before Internet marketing lies: Direct marketing or direct marketing and Network marketing or network marketing.

direct marketing

For promotion of goods on the Internet, use Direct Marketing. Direct marketing (Direct Marketing) gives maximum efficiency and vibrancy to the injection. Direct marketing includes the creation of a customer data base and the organization of work with a base for personalization in cooperation with customers (postage of sales, personalization of special sales and so on).

network marketing

To sell your goods on the Internet, win MLM or Network marketing - this is a store-based form of conducting retail trade. The essence of MLM or merger marketing is to lead to the fact that, by slipping through the comrades of the servants, the company's sales representatives will convince the buyers to become the company's sales representatives.

MLM is also called Network Marketing or cross-border marketing, as distributors form a cross-border or hierarchical organization for the promotion of goods from buyers, as well as become distributors. MLM is one of the ways to distribute trade through a network, in which case distributors run their own business.