Concept concept. Three types of content: what, de and why Informative content

Golovna / 2 Cool Readers

I love you, my dears. I have already written more than once about those that the content cermuє i vіn itself є guarantee the success of your projects. Ale, I rarely tell about those that such content, some kinds of wines, some features and recognition may be. Aje tse tezh is very important! Therefore, today I have decided to dedicate my article to the very king of Internet projects - content.

You can really talk about content forever. Ale, as part of today's post, I'll tell you more about the main types of content that you need to highlight on your blogs.

What is content?

Word " Content» resemble an English word « content"what is being translated yak" Zmist«.

Vidpovidno in content marketing does not mean anything any kind of information that is on the site. In other words, content is the material of any site (stuffing), for the sake of any kind of inspiration to come to the site.

As I have already written, content is the basis of any Internet project, be it a website, a blog or an information product. І bezporednyo vіd ny to lay such a factor, like vіdvіduvanіst, prepaid and that client base, and vidpovіdno earnings. It is even more important for the content to be put to the content with the soul, and to report more knowledge for your creation.

It's not a secret for anyone that earlier search engines ranked sites according to such factors as optimization of statistics, for example, spamming fat videos, buying messages, etc. Then at the same time, they don’t just work, but they allow you to improve the situation. In the given hour, poshukovsky systems are giving respect to themselves on the way!

Another factor, which lies in the quality of the content, is the behavioral factor of the core, that is the behavioral factor. Even if your material is non-causal, then with a great sense of urgency, it’s right in front of the blog, and it’s better for everything before your competitor. And as the content is corrosive and cicavi, it is a part of the imagery, which is the introduction of this material, which moves to the other side of your blog.

With understanding, we have understood, now let's move on to the slick, and before that, as the main content, it is clear and as recognition of the skin from them!

І already skin z tsikh groups to take away more sprats of vivo. Let's get to know the skin ones. I remember the group under the name " Text“For some already well-known leather blogger.

1. Text article– with these types of content, knowledge is absolutely leathery, even if it is the fault of the most demanding and relevant today. As a matter of fact, up to the point of view, there are stats in the ZMI style. Text, text and text again.

2. Technical article– this species is also known to us and does not become less popular with blogging. To what mind lie the stats, attributed to the technical power, for example.

3. Interview- vikoristovuyutsya richer, lower two in front, but really, no less effective than this important information. You can read the report about the interview.

4. Look around- Seeing that vikoristovuєtsya in dosit vyzky subjects, for example on sites with glances of electronics or cars. Ale, just like that, you can win it in other topics, ale richer, lower, see in front, described by me.

5. Experience- this species is not known to be included in the group, but all the same, do not forget it. You can write as a post-experimentation, so you can write texts or technical statutes from the victorious essay in the middle of the post. Tse allows you to collect the necessary information without any special restrictions.

With the first group, we successfully disassembled, now let's move on to another, as I can name " Video“. Well, why lie down here, like a confession?

6. Video podcast- wins most often in such a field, as often as in blogging, even if it’s bad. The Danish species believes in the fact that the author of the Internet project records a video clip, writes it himself for his readers, educates or clients on the same topic and gives feedback on putting food on the cob. This kind of miraculously complements the textual technical article!

7. Screencast- The most victorious look, which is based on the fact that the author records a video from the screen of his computer or laptop, for example, a slide presentation, I still tell about the topic and give feedback on the power supply. The Danish view is often favored as in blogging, so in the info business and for purposes, as I have already said for the sake of learning about these and other topics.

The third group can be called " Audio and take away only one main view.

8. Audio podcast- in fact, it looks like the two described above, but it seems that only the microphone is recorded, without using a video camera, or recording from the computer screen. Tobto, again, you tell me with your voice about the topic, and you give feedback on the power supply, but it’s just the audio format.

І stay, but not less vicorist group Graphics, as it is practically not vikoristovuєtsya okremo vіd groupi Text, tk. itself in the marriage may not win in pairs with others.

8. Image- What kind of image can be seen in the posts, for example, like in these articles, diagrams, armchairs, photographs and animations. Here I think it’s not necessary to tell anything, everything is so painfully known to me that I understand.

9. Infographics- and the axis of the view in the rest of the hour becomes more and more popular, and not for nothing. Infographics are specially painted images, as it allows to contain the article of any kind of understanding in the sight of sensible and short diagrams, notes, pictures, etc.

Axis and we have chosen for you, what kind of content, what types of wines are used and how many of them are recognized. Now is the time to move on to how to create the most correct content for your Internet projects, so that the stench brings maximum mischief.

The most important rule is to remember all kinds of content, as it is necessary to remember it once and for all, content can be as distorted as possible for your readers. Once in a while, someone will say “Yeah, straight up America was broken” ... So, the rule is already tortured to a fever and yoga, they say it in skin coat, everyone doesn’t molt. Ale why? why do so many people write good stats, record funny videos, and post infographics to the cost-batt!? Understand that you want to reach great results in blogging, teach thousands of people, then start learning for yourself, start learning for yourself! You can learn how to write cool articles, you can learn how to record original screencasts, buy a good camera and start recording video clips.

And only after that, as you teach yourself, then only then proceed to the training of others! The very same check on you success!

Say STOP to rewriting and other people stealing someone else's content! Create your own unique content and put Russian blogging on a new footing!

And you can read a report about the writing of articles in another article, written on the basis of the way I gave the troch to Vishche.

Visnovok

On what I care, varto finish this article. If you have read її on the cob and to the end, then please delete your comments below. Otherwise, as a winklo as food, put yoga, just like in the form of comments below. I obov'yazkovo vіdpovіm on new.

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With skin rock, the people of the Daedals become more powerful and powerful to the point of reading on the Internet.

And on the right, it’s not about what the stink is reasonable, but about the fact that the information is becoming more and more, and the axis of її yakіst often fails the shortest.

To the one who sees on the aphids of competitors, stick out your site or social measures to be made to work good, like.

Prote, the problem is that there is no clear criterion, which is to say - the content of the quality is not, to that in this article we can understand, which means the quality of the content.

Yakіst 100%

I will say once, we are fans of content. І our smut rule - content can be yakіsnim. Ale, keep fasting food - even if it’s clear, it’s understandable in the edge of the day.

One person can make 5 good videos about marketing, while another wants similar information, or they can see 30 good videos.

Some people may like pictures in the article, and others - comedy gifs, which are not familiar to the topic of the article (like that).

Gif example is off topic

That's why I've scoured everything in order to know the single purpose of the acidic content, but, unfortunately, I don't know yoga.

So, having tried to combine all the information into one simple phrase, I understood it, sipping my confetti.

Yakіsny content- this material, which has the lowest characteristics: uniqueness, brilliance, practicality, informativeness, and a kind of embarrassing koristuvacha to be left on yoga.

Nadalі I insanely decipher the skin from the guessing points, the shards are more heady than those of the article. Ale, before this, let's once home about all the appointments.

To the point, what kind of content is slandered and what to enter before anyone understands. I realized what material, but what? For whom I have seen the main ones, for which they are respected by others:

Text;
Video;
Audio;
Pictures;
presentations.

Yak Wie Bachite, under the content, it’s far from less than the text (before speech, most articles tell themselves about the text).

Ale, I don’t get along in principle. Content can be just as cool as it is. For example, in a group ON_ZHESTKOV our ker_vnik replaces a standard text post by adding voiceovers and put in a voice.

As practice has shown, the very format of the "zaishov" content is not higher, lower than the standard text.

Sound text

Head criteria

Good, we have sorted out the content with the guts. Now we can go to the main one. Until then, all the authors of successful blogs or great groups/accounts (including us) lay the foundation for the understanding of good and bad content.

The very same quality is added to the success of the content, to those who, like wine, are taken by coristuvachs, and how the stench is put up to you after the production of materials. In a word, how to create yakіsny content.

I write in a non-standard way. On the back of my mind, I’m going to see the key moments without being tied to the Maidanchiks.

And below, I’ll add some criterion, it’s fallow in the Maidan, pouring into the next factor.

I need to grow, so that the quality of 100% turned into a quality of 146% (an old joke about choice).

1. Korisniy

In my opinion, the very criterion is the worst. Coming to a blog, a group in social networks, or a special side and displaying material, a coristuvach is guilty of priming content.

Tobto those who can take wine and zastosuvat. Like that joke: “Right now! Negaino!”. And it doesn't matter what it will be - practical zastosuvannya chi figures zі statistics, smut - melancholy. From the first point, another one is added.

2. Themed

Coresty, as we are talking at the same time not about respectful content, you can give it, if you want to be more specific.

This material, which tells a little about ribi, and then sharply goes to the blіh (also anecdote) does not drink and yogo cannot be called yakіsnym content.

The very opening of one topic at the borders of the entire Maidan can be called the creation of a rich content.

3. Trustworthy

Content can be clicked and approved. Through the trust you can be read and naturally bought (and still work like this content). Confidence in materials can be molded easily.

For whom it is necessary not only to rewrite someone else's material, but also to add knowledge from different sources to the type of experiments or statistics. This is called a professional approach and calls to trust. And as a result, people turn around.

4. Up-to-date

One of the factors like the work of the current material is the work of the current. So at once I’m talking more not about looking at the recent novelties that have come up, but about the connection from reality.

As information from the article has lost its relevance for more than 2 years, and the article should be written only at a time, such content is a priori not succinct.

5. Viralny

Viralness may be on the verge of those that people share your information in social networks.

Indeed, the very fact is that it is a real showcase of good content, if the reader is ready to put his reputation on the line and repost / share your material with his social networks.

The skin of your material is guilty of creating a singing halas, like a coristuvach will be spread and by the same to acquire new coristuvachs.

6. Emotional

This is the most underestimated factor, which we in our company consider to be the most important in any material.

The bottom line is that your material can evoke emotion. What is more diametral to the standard I will become, more beautifully.

Emotion to make contact with those closest to you, the same people can take your product for an hour without any logical twists. How to call the girls buy a new dress at the sale.

Vidminnist at Maidanchiks

Remember, I wrote that the content should not lie more in the light of the criterion, but in the Maidan, on which wine is it located?

Well, for example, take the same Youtube. One of the criteria for good material is that the video is well known and assembled, based on the key and current ideas.

It’s all about frequent feeds about those who create such content on youtube.

And here you can generate hot and cool content on YouTube, but even though it’s a visual warehouse every day, other days the factor will not help.

To that end, I added some more criteria for Maidanchiks (taking the site and social networks), having gained respect for yaki, you can increase the content not only for people, but also for robots.

So, I’m talking at once about those same slips for help. It may be unstoppable, but other than that, the content helps in passing.

1. Blog on site

Uniqueness. I think you yourself belong to that class of people, if you don’t read the information, as you already read here. By itself, the content can be unique.

Tse zvichayno for umovchannyam, but such speeches, like quotes or citations from books, reduce your uniqueness.

And for sites / blogs, it’s important. The uniqueness of textual materials is to blame for this, but not less than 95%. And you can change it for help service - text.ru.

Uniqueness

Optimization. Here I don’t need to give respect to someone who is not a technical fakhivtsy. For whom you can read our article.

In his report, it is reportedly described how to create yakіsny content from the look of Seo.

And if you want to speak briefly, then in the text you should be guilty: title and keywords, structure and hierarchy of the text and, obviously, relinking with other articles to the site.

CEO

2. Social measures

For example, you can take a good video and edit a video or professionally take and edit a photo (for the same content on Instagram).

One of the solutions for the visual warehouse group ON_ZHESTKOV is to specially capture video files in the gif format, so that our content is visually enhanced by competitors.

visuality

Ignorance. It may be not only the invisibility of the content itself, but also the invisibility of its submission.

For example, in one of our projects start selling on Instagram, instead of standard photos or pictures with inscriptions, we win videos and non-standard pictures, as they are weakly associated with sales, but they also show interest.

Irrelevancy

And in order for you to have a better understanding of the most important content in social networks (still we don’t mind the promotion of interest to them for the rest of the hour), I’ll break them down on specific Maidans and give recommendations:

Youtube. Tsya sotsmerezh (since chernya 2018, a couple of services were added to the fate of the stench and officially became the socialist merezh) was created for the purpose of rozva.
І navit business channels to shy away from the style. To this, the coristuvachi vvazhayut as coolly mounted video from the intro and effects, trivality no more than 30 quills. Humor and fry on the edge of the bag.
Vkontakte. Coristuvachi volіyut those s biznesu and motivation. The text of publications can be great, but not great for a long time, but more smut - splitting into paragraphs.
It is also important to accompany pictures and music. But the emphasis is still on the senses, and not on the visual part.
Facebook. Meshkantsі tsієї sієї sієї ї ї ї ї ї ї ї ї ї skhіlnі і sіlnі і іz іz sії ії sії ї, politiki i great biznesu.
That's why here, as a matter of fact, content is important, post design (longread), structuring, confirmation by facts, quotations and obov'yazkovo with visnovki.
instagram. Here, people are more likely to give priority to content that is motivated to inspire.
At the same time, I can only edit the photo of the sharpness, or else I’ve carefully edited the video of the trivality to the bad. The text is also important, but first the visual part.

How to create a yakіst?

Dobre. You have understood that it is necessary to work with this content. I lost my mind, how to learn yoga correctly. And then you can already remind the site with the same content.

Of course, there are a few options, similar to writing yoga yourself, or buy it.

Ale, as practice shows, that old order: "If you want to do good, do it independently." So I recommend the next option.

Freelancer

Depending on the format, you can submit material on various freelance exchanges.

For example, it is possible to exchange contentmonster.ru. Either sites, de viconators can create infographics or create a photo on kshtalt kwork.ru.

And here an important moment emerges! Remember, I told you that you can do everything yourself?

In order to create a better article with content, everything will need to be further developed in accordance with your corporate style, spice up with practice and ostentatiousness, it’s good to write shards of a good copywriter, but often the words are rewritten.

independently

The best option is to do everything with your own hands. Yes, it's boring. So, tse take a lot of time. So, it's hard to find.

But people need your own opinion, your style, and not just a black essay from the institute. To that, hands to feet and start working on your sitting, even if you need it.

Moreover, it’s better that everything will be good for you, then everything will be nasty (creating a crisis, burning out).

And then you, like a Phoenix, be reborn and remember how fast and effectively you can see the same materials, like a Kalashnikov assault rifle. Tse perevіreno on my own with a stretch of 2.5 years, I write the docks in this blog.

Life hack. If you don’t know what better “go to your pre-payers to social. networks”, then you can monitor the success of a group of competitors for an additional service: feedspy.net and choose the required format.

Briefly about the smut

Yak Vi Bachite, zrobiti yakіsny content - it's not so easy. You need to know the current topic and play it.

To know according to it the text and information, spice it all up with practice and decorate it beautifully.

And if we are talking about a blog and SEO, then optimize it correctly. The very same content is so valued by koristuvachs. For those that you are chanting.

The same diligence and will sell your goods or services (and even the same for the sake of it and fight all the content), so that here comes the chivalry of human psychology.

"If a person is so fooling about creating content for his site / group in social networks, then how will you work on my project."

As I wrote earlier, I do not say more than those who are professional in their own right, and your pidhid. In this way, the same content generates trust and sells it.

It's easy to send your harn to the robot to the basics. Vikoristovy form, raztastovanu below

Students, graduate students, young adults, like victorious base of knowledge in their trained robots, will be your best friend.

Yakisny content - what does it mean?

How to understand, why is your content being removed, because there are no globally accepted parameters in terms of quality? For example, for one koristuvach, five video lessons would be optimal, and the other should be aware that the core video content on this topic can be at least five years old.

The situation is similar with the graphic material: who deserves the stats for the famous infographics, others give the priority to the rozvazhalnye settlements with memes.

Oscilki Internet audience is majestic, and the skin koristuvach has his own interests and values, it is not easy to formulate the criteria for quality content. Kozhen is an author, a blogger, or a keeper of the site may be notified about those who are worthy of the public.

However, for these minds, you can install the help, which is the responsibility of confirming the current content. The material itself can be called such, as it is unique (another author’s), informative, bears melancholy (defeating the problem, responding to the supply too thinly), may have practical value and lure the reader (gazer).

To speak about the quality of the content, it is necessary to give praise and praise. It was clear that under this term it is possible to understand some kind of informational zmist, prote, superbly expanding thoughts, wine can be no more than a text. Type of content:

Text.
Graphic (image, infographic, presentation).
Audio content.
Video content.

Irrespective of the variety of content, the power of quality is most of the time for the text format itself.

Uniqueness

Good content, first of all, is accepted to include unique material, which is the author's. Poshukovi bots value texts and images highly, as they are not duplicated on other sites. Sides with original articles move up to the index more quickly, rank better and call for greater interest in Internet readers.

The most effective, but at the same time the most complicated and laborious way of creating unique texts is self-written. For the preparation of the article, it will take a little more than an hour, but it will pay off. In order for the audience to show respect for the content, write on topical topics that are connected with a hot informational drive, or call for the greatest interest among the audience.

Relevance and thematic content

Another parameter of quality is relevance, so that it is relevant to the topic of the query, as search engines assign key phrases in the text. Koristuvachs search for information themselves for the keys, and SEO-fakhivtsy optimize the sides of the site.

An important role is played by the thematic character, so that the theme is the same. On this day, for the creation of garnoi statti, as it is not only worthy of readers, but to spend on the first rows of a poshuk vidach, it is necessary to vikonate two minds:

Insert key words and phrases (in the exact or direct input) from the cluster.
Add words from the thematic group of semantics.

At the same time, when the side is created, as it is optimized for the search system, it is necessary to check the offensive points, and also to check the frequency of the entry of the keys to the fallow of the symbols.

Informativeness

Whether any text can be correct for readers: virishuvati yakus problem chi vodpovidati on zapitanya. Before writing the article, think about the її method, to that after reading from the koristuvach it’s not guilty to blame the wonder “What did I read at once, smut, navіscho?”. Do not go into the main topics and do not get into controversy - a good text is not guilty of driving. For example, if it is sufficient to write no more than two thousand characters for the purpose of writing food, then it is not enough to work longread. І stop: encourage the reader to think about writing, increase your respect.

Yakіsna rozmіtka and formatuvannya

Poshukoviki evaluate not only the textual change, but also the design. On a good side, the text is divided into blocks and paragraphs, divided by headings, numbered and marked lists and images. Navіt as the article is not large, but її nachnіshoyu - add a picture, photo or infographic. Graphic content also needs to be optimized for search robots.

Visually designed to rob the text of the reader. Navit tsіkava that unique article, in yakіy no headings, no lists, no tables, do not zaskavit koristuvachiv. It is important for readers to accept a meaningful text from a single-seat submission. Therefore, the markup is important for getting to the website and redirecting, and search systems (so the page got better to the index). Look at the sites, as they occupy the first positions in the search for your topics. Analyze the design, vindicate on your resource the most recent acceptance.

Reliability

Good material is made up of reliable data. Therefore, in your articles, indicate only the information (facts, figures) that can be really confirmed. It’s better to repeat once again the statements, lower through a pardon, vibachatsya in front of the audience, or look incompetent.

Reference information, confirmed by facts, form the public's confidence in the texts, rob you as an expert in your own room, which will secure the flow of post-readers. Contributors will not only come to you regularly for new publications, but also share (share with pre-payers) їх, which also saves the attention of the website to the top search.

Relevance

Another sign of good content for the site is relevance. This criterion conveys that the material is to blame for the reaction to some kind of informational drive. Actuality is conveyed, so that once you read it, you can catch up on practical knowledge, as if you have drawn these stats.

The text can be consulted on those facts, as if they were in the past, but also meaningful and until this day. Do not forget that if the mother is responsible for confirming that in support of those material.

Consistency to content type

There is one more parameter, which is necessary to protect the hour of creation of the material. The type of transmission, that when entering the request of the search engine, the search engine analyzes not only the sites on the correctness of the phrase, but also on the basis of statistics, it shows the correct format.

For example, you enter the phrase “Mesniki 4 trailer” at the search row of Yandex. A search on which one will ask you to see a list of sides, on which there are video clips. So, behind the words “trailer”, I know why it is necessary to send a video recording, and not a review text (for example, a review) and not a list of goods.

First, submit new material, analyze competitors, as well as placements on the first side of the search. Explain what type of vicor is used for high-frequency applications.

For example, you want to stick a side with the key "evening cloth" in the search box. However, you are sewing them for a design, and do not sell through an online store. And on the other hand, it will ask Google to see sites, most of which are engaged in the sale of ready-made clothes. So, for this key, the search engine should be displayed at the top product listing, so the website with a list of products, prices, photographs, and the “buy” button just like that. If you have written a unique text from the front page and images, created an html markup with a description of the title and description meta tags, all the same, do not spend a joke on the top rows.

The problem is described traplyatsya often. Poshukoviki try to be as satisfied as possible with the request of coristuvachiv: if you want a specific request for a site with a product listing, then the species will be the leader of online stores.

Serious situation: you can’t slip a catalog with goods into a service request. Similar to other formats: audio, video and other. If you are looking for an online calculator for rozrahunka rozmіru OSATsV, then in a joke on the first rows there will be sides with valid forms, and not just informational stats.

The easiest way to understand what type of content is highly valued for your request is to go to the search engine system (Yandex, Google) and analyze the sites that were taken to the first side of the viewer.

Go to the skin web resource and take a look, which format is the most popular. Add to them the main material. However, if you have a dominating product listing on your site, try doing it yourself. So Imovirnіst drank in the top will be your best.

Literacy

This criterion is to be brought to any format: the text is to be blamed for both spellings without pardons, language in audio or video recording is to be blamed for being clear, intelligent. Today, the content authors (authors, bloggers) really care about their literacy. Therefore, repeatedly check your texts - grossly broken spelling and punctuation are negatively perceived by koristuvachs.

If you write your own articles independently, then try to read additional literature. With a year of correct writing, you will become intuitive.

Optimization

This is the main rule, like a follow-up. The principle of the work of the shukovy systems is as follows: if the text is not optimized for the shukovy robots, the wines will be left unmarked.

SEO-optimization transfers the victories of advancing minds:

Good URL-addresses in vіdpovidaє tematitsі zap or avenge the keyword, so the page is more likely to go to the index.
The heading of the upper level H1 is also a keyword and a phrase.
Reading the structure and layout of the text (headings H2, H3 thinly), lists (marked and numbered), tables. The stench helps readers to become more familiar with the material and is more likely to be indexed by search engines.
The presence of cross-posts is an easy navigation on the site and an increase in the allowable mass. Zavdyaks of them koristuvachiv can be redirected to the other side with a related topic.

When writing the text, do not actively use professional slang or terms. Do not write quiet words, destined for such vіdvіduvachas to happen independently.

Do not forget that the text is part of the identity (corporate style), so that it can reflect the company's image.

Є kіlka ways to create unique and yakіsny content. Let's look at the main ones.

After the introduction in 2018, a change in video hosting has become a full-fledged social measure. On this Maidan, the most needed content is needed, to be found on business channels. So you can say that Youtube's legal content– all videos with garniture editing, visual effects, like no more than 30 minutes and revenge for comedic humorous moments.
"VKontakti". Among the coristuvachiv most of those business and motivation, to publish in your group need and short informative posts, and long reads. It is important to format the text in a neat way to make it more readable, to add an image and video.
Facebook. A business audience sits at this social network, for example, to win over intellectual content. Here it is good to take the full article with confirmed facts, statistical data, quotations and verses.
"Instagram". The latest content on Instagram is the chain of posting with good generalization of photo and video content (trivality up to 1st quarter). The text is wanted and valued, but plays a lesser role, lower picture. The most requested topics are inspiration, motivation, special growth, and beauty is more expensive.

Important! Tse recommendations for a typical project. Obviously, you can get an audience on Instagram, as long reads. Prote, choosing be-like a strategy, think about what a big concept can be.

Typical pardons when mixing acidic content

You don't know who you're writing for

You don’t have much understanding, who is a typical representative of your audience, what are your interests, values, pain, etc. You don’t have a good connection with readers - comments, comments, you don’t know what material suits coristuvachs. Come out, what you write for all contracts and not for anyone specific. Such a pidhid is not allowed for current content marketing.

You do not care about competitors

The appearance of originality is the widest pardon. Specialists in digital marketing do not try to propagate a unique product or service to buyers, but simply copy the most successful representatives in a niche. Authenticity (the building of being seen and the presence of a dozen competitors) - those that allow you to turn the respect of the coristuvachis. When folded statistically, the key phrases play a different role in the text, and the main one is left behind the food "Which zdivuvat chitacha?". The very building of the call to people's interest is the main criterion for the quality of the content.

You write only about yourself

Qiu pardon is allowed and the company-pochatkivtsі, and the giant market. There are thousands of websites on the Internet on the other side of social networks, the content of such assignments is no longer self-advertising, but a great array of information, baiduzho for people. Articles don’t make any kind of hardship for readers: don’t solve problems, don’t give in to food, don’t give in, don’t start. It’s necessary to protect yourself. Remember that brilliance is an important factor, especially to textual content.

Day of team work

A few specialists are working on the project: a marketer, a designer, an SEO-fahivets, a copywriter. I have their own KPI and criteria for assessing the quality of work. Irrespective of those who stand before the skin practitioner individually, the result may look organic. Only the command robot allows you to create content that you can’t only eat from the top search engines, but also from the koristuvachivs.

You do not share articles

Deyakі kompanії mаyut problem: the text is good spellings, design, pіdіbrіnі akіsnі izobrazhennya. It would have been better if such material could be cited coristuvachiv, but you don’t know anything about it. The reason is that postings on publications are not expanded on the Internet.

Sob the number of readers grew, do not forget to share new articles. For whom, indicate the strength in the posts of social networks, add the sheets by e-mail and in.

It is not enough just to know the types of pardons and unique ones. Over the quality of the material that is published, it is necessary to constantly practice. Below you can read the recommendations, which will help to improve the quality of the content and improve the communication with the speakers:

Fix people's problems

An article like a video clip with brown words, based on the supply of unique information, is always highly valued. The very same publications will take a large number of reposts and sharing.

Let's say for a reason why the corny content is rapidly expanding. Identify a first-time photographer, who has already mastered the technical food, but I still can’t work with live models. In order to get to know each other, you are encouraged to know information in thematic blogs, publics, forums and to know the group in the social network "VKontakte", the post "50 distant poses for a family photo session" was posted. Obviously, you should repost on the wall for this publication, so you don’t spend it. It would have been better if a person simply wants to save basic information, so that one can know for sure. However, this material should be supported by all the pre-payers.

To sum up: similar content can be corrupted by people. As if after reading a person, you can immediately speed up the recommendations described in the article, then, insanely, it’s crazy.

Yaskraviy header

Navit naytsіkavіsha and naytsіnіsha article to be left unmarked, as the author did not give his name. Dekіlka is happy about those, how to put together a chippy headline:

Draw ideas from pop culture

Masovaya culture can become a source of inspiration. Content from popular characters and creatures often becomes viral.

Follow the news from the world of cinema and music, read the world's chronicle, click on the podia in the sphere of show business, art and culture. Be creative and add information to show respect for your own stories and showcase the product.

As much as possible, use the tactics of Nitzan Zimmerman, the right genius in the media world: during the working day, you can look over a thousand sites, know the current topics. The results of yoga robots are simply miraculous, even if you add tons of traffic to your portal.

Pop culture is an exhausting generator of demanded content, which is created on the basis of the influencer's influence or the supposition of significant subsidiaries.

With the appearance of social barriers, the skin people have the opportunity to express their position in any way resonant. That's why you need to follow the trends and the ideas of the public opinion in order to create content based on hot information drives.

Emotions are the basis of viral content

If you have a collaborative collection with the subject of publications, then be a content strategy based on the basic needs of a person, as such a material will bring out the core of emotions and turn-around.

Content is not less than text

As it has already become clear on the cob of the article, the content is taking on different forms, explain to that that the submission of information is required from your public, and adapt it. You can also have comics, infographics, photo or video content.

Tell the fooders: how?

Previously, it was decided that this content is valuable information for the corystuvants. Vіn vyrіshuє yakus problem, vіdpovіdaє on power supply, vengeance recommendations then. Therefore, when compiling the statistics of the video clip, try to give an answer to the nutrition “yak?”:

How to choose a hotel?
How to learn how to process photographs on your own?
How to lose weight fast?
How to teach a child to read?
How to make repairs with your own hands?

In order to know the answers to such a power, people are rooted on the Internet. Give them ready solutions - a list of recommendations, a guide, a video lesson, etc. Such content will quickly become viral, so that people can share it and save it at home, so as not to waste it.

Marvel at the eyes of the client

Can't figure out what makes your trading proposition unique? To marvel at your product for the eyes of the client, put yourself a yoga space.

Try to understand the interests, needs and more of your target purchase, analyze all forms of good communication: phone calls with customers, their advice and references, questions that are often placed. When collecting this information, get the sale. These insights will help you to better understand your audience, and also, folding content marketing is not a winkne. Your clients are already ready with ideas: just check out the list below. Such a presentation called the interest of the readers.

Content originality

For the creation of some kind of original content, you have to try hard. Therefore, follow the news of blogs, publics, public records, as they are not popular. Stink can become a source of unique content as you adapt it to your audience.

Tsezovsіm do not call to steal someone else's material and plagiarism. Tsya porada go to the offensive: watch out for the work of others, and watch out for your good skills at the same time. When you do not forget about originality. Poshukovtsі nasty rank copy-paste.

Get koristuvachіv - hold contests

The interactive format is the easiest way to spread the content. Such koristuvachs take an active part in competitions and draws, so get them by this method.

Let's assume that you are running an author's blog with pictures and photos, in which you tell about the possession of that tool, give recommendations and information. For the participation of the prepayers, the group is responsible for reposting the publication about the competition and adding their photographs with a short description. Put together the criteria for evaluating all the work, and for the sub-bags of the competition, give an extra valuable prize (for example, your master class will have a no-cost fate).

This is an example, which can be adapted to your theme.

Stick to hot topics

Creating relevant content is not as easy as it seems. Read the news and blogs of popular authors - so you will be in the know of trends and headlines. We already knew about those who drew ideas from mass culture.

De otrimati natkhnennya for creating yakіsnogo content?

Tools for searching for good and trending content

To create cicavia, corny and yakish content, you need to follow the trends. By analyzing trends, you can:

Publish up-to-date information on your website.
Write articles that call out the turning bell to readers (comments on social networks).
Increase the respect of the audience for the most topical topics in the gallery.

Achieving trends gives you the right edge – a chance to expand your content without adding. If your resource is more likely to get a wide audience, then the imovirnist of the fact that the coristuvachi will share the articles is great. In addition, you will have the opportunity to become an expert in your niche, whose thought to chirp.

Knowing the best content is not easy, but to get the trend information, you need to get a lot of resources. The skin of a person, if you want to be up-to-date, cica, shanovoy, which is seen on aphids, it’s not easy to protest becoming a character who gives a butt.

Use different tools for creativity and the creation of bark yoke material. However, it is necessary to constantly know new ways to search for and fold original content. As it was planned more, you can find the current information on foreign portals.

The Trends tool allows you to identify the interests of the reporters and analyze the data of the Google search system. With this help, you can take away information, as popular as possible - those words are more and more often borrowed in a wild obsyazі joke. The service gives you the ability to quickly find out about the most requested information in Merezh.

Media resources

Information resources - the main tool for searching for information, as well as ideas and materials for creating content. To take away the news, you need:

Select the most relevant requests and relevant to your topic portals and resources. For example, a new website, a social network, a thematic blog, etc.
Register as a koristuvach or a front-payer is new.
Vіdstezhuvati new information, as it appears in the digest, strіchtsі, blozі toshcho.

Quora

This tool also allows you to understand how the topic is the most popular among Internet journalists. To keep up with the trends, create a formal record, and then choose those that are otherwise related to your activity.

The Korisny Quora service is an Internet maidanchik for exchanging food and drinks. It also gives you the opportunity to know trends, learn about relevant and fresh information.

Feedly can be called an aggregator of thematic news, selected from various RSS channels in one place. The tool allows you to select articles from the most popular and most frequently viewed portals (on some RSS-lines) and get to know them on one Internet Maidan. The service can also be featured to follow the trends and regularly learn about the latest information.

Service Reddit is called the starting page of the Internet. And it's well deserved. With the portal it is necessary to get to know us, who is an active Internet correspondent. As soon as you figure out the functionality and learn how to work with the resource, you will become your ultimate source of ideas for putting together a content plan.

The importance of the service in terms of other requests for Internet Maidanchiks in the field is in the fact that before the articles on Reddit, there are some signs of reliance on the needs of coristuvachiv and relevance. On the main page, the most discussed and discussed posts are presented, which may be signs of popularity.

All the features of the service are to fill Reddit with the best source of relevant and requested information. With it, you can find out about the most trending news at any moment of the hour.

Ruzzit is just one more piece of relevant, original and original materials. For a search of necessary topics, you can use filters, selection criteria and the type of information that you hope from social measures. The system quickly analyzes your request and sees the correct result.

It's a pity, the site is able to complete the exchange. The functional allows you to overthink it, it's just a matter of cursing with drink from coristuvachs. However, you can win the whole portal as a source of ideas and cost-free materials for your content plan.

Universal ideas for good content that always work

Brown content

Life hacks. Internet koristuvachs regularly search for video lessons and helpers from different meals. If you can learn how to learn or know, then you can start a blog with dark colors.
Recipes. Public, culinary assignments, is just one more way to get a great audience. For rich people, a blog with good, simple recipes and pokrokovy curry is a good know-how.
Beauty blog. This niche is created without a limit, today the accounts of new specialists from beauty, prote on the skin are changing their audience. If you are well-known on make-up and decorative cosmetics, then use the vicarious colors to promote a special brand.
Fitness blog. Sports, fitness and proper eating are even requested by those today. If you give an irrelevant, effective and correct way about how to put the body in order and properly fold the diet, then you will quickly show up your own number of readers.
Articles about health and medical advice. It should be noted that this path is exclusively for these people, as they may need qualifications and illumination, but not to make a diagnosis and not rejoice in photography. A lot of doctors start blogs and publics, write articles in their own name or in the name of the clinic and collect thousands of payers. The theme of health does not waste its relevance.
Psychological help. Thousands of people suffer from family problems, complexes, phobias, stress, depression and others. We need literate recommendations about those, how to keep up with these folds and reach spiritual comfort. However, remember that you can give psychological help to a less qualified psychologist.
Vіdnosini articles. Rich people and women find it difficult in a special life. It’s a pity, at Merezhi you can find a lot of “shkidlivy” joys. Submit the basic information in a useful form - thousands of readers will be yours.
Motivational posts. As a motivator, you can use not only texts, but photographs, videos and quotes. If you create content that will become an incentive for people, then you will gain thousands of followers.
News. Too many who are guided by the windings, there are a lot of similar portals. You can create a unique blog with the author's style and original presentation, so that you can actively engage in it.
Look at the goods. Marketers insist that today's smart people trust not commercials, but recommendations and recommendations from real people. You can speed up the trend. Write openly, look at the goods and services, accompany them with similar photographs. For a year you have to be a post-yni reader.

Breaking Content

Light content

Popular science articles. Such young people love science, especially if it is presented in an accessible format. If you can create an original and cirque presentation of dry facts, then you will slow down to follow your publications.
Vivchennya movie. At a glance, you can see that the niche has been redone. However, the public, in which the material is conveyed in an accessible and sensible form, if requested. Sob the number of payers grew up, to be able to improve on the quality of the material and yogo taxes.
Blog about science. As a leader of old Greek mythology, neurobiology or the theory of imovirnosti, do not shy away from sharing your knowledge with payers. And if your articles will be written with humor, then the most important ones will become reading matter.
Translate foreign articles. You can demonstrate the power of my volodinnya and translate materials on the topic that is closer to you. At the same time, you can expand your vocabulary.
Mini-library. It is a rich resource to evaluate a resource, on which one can know both high-specialized literature and foreign classics.
Business side. The number of startups with skin rock is growing. For this reason, the first step will require basic information about business, sales, and marketing.
Notes about the profession. Whatever the bi did not do, there are a lot of your colleagues in social networks who want to discuss their work and find out more about it. You have a chance to become an authority in your galley.

What kind of meta publications, videos, pictures on your site? That's right, give the required information to your client. But not all content on your site can be called informational.

Є content, which is placed in order to sell - ce, for example, articles, what to sell.

But more content on the Internet is still informational content. Tobto such, scho about rozpovіdaє, gіdpovіd on feeding the koristuvach.

Before such content can be seen:

instructions;
statti at the blozі;
description of goods;
video (in the beginning, “how to grow”, look around);
infographics.

All information content can be divided into three groups: text, video and images.

Head meta for such content- Tse to convey important information to the koristuvach. Ale for tsієyu method to stand and іnshі, less obvious, but not less important:

improve your authority by showing your expertise in your field, which you are engaged in;
zbіshiti prodіvі way zbіlshennya trust you like an expert;
getting traffic to your site, increasing such indications, like looking at the sides and changing the time on the site.

In my previous publications, I have repeatedly voiced the idea that it is not enough to create good content. You can not do yoga, but you don’t dare to push yoga, because there’s no one to succumb to yoga.

What channels are used to expand information content?

Your website. It is logical that if the content is to be blamed for getting it here, on your Maidan, then it is necessary to place it here. The most common place for informational content is the blog. If your site is an information portal, then all of it becomes a place for such content to live, even if different types of content can be found in different distributions.
Social services. Like a site that sells itself on its own, you can still get new traffic for additional informational content with the help, placed in social networks. Just break the rules here - the content can be not only vaguely but rather short. Don't forget about yaskra teasers, who tie up respect. Yakshcho tse stattya - there can be buti structured that is simple for spriynyattya.
Other sites. Guest publications - another option to tell about yourself and get traffic to your site. ZMI, related sites, news portals – just the ones you need.
YouTube. If you want to talk about video - here you can find a place. In addition, YouTube itself is the simplest and easiest way to put a video on your site.

What is the role of informational content in promotion?

you can push the site to the top for a great number of mid-frequency and low-frequency drinks.
promotion of brand recognition and expansion of brown materials by different channels;
you can tell more about your comrades and services (especially those that are specific).

As you regularly publish original and printed materials, you have a large number of prepayers, viewers, and readers. Sales will follow next. What is the value of content marketing.